About Yabble
Yabble is a company based in Auckland (New Zealand) founded in 2013 by Rachel Oshea and Kathryn Topp was acquired by YouGov in August 2024.. Yabble has raised $2.15 million across 2 funding rounds from investors including YouGov, Hillfarrance Venture Capital and New Zealand Growth Capital Partners. Yabble offers products and services including Virtual Audiences, Gen, Count, and Summarize. Yabble operates in a competitive market with competitors including Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.
- Headquarter Auckland, New Zealand
- Founders Rachel Oshea, Kathryn Topp
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Yabble Inc.
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Products & Services of Yabble
Yabble offers a comprehensive portfolio of products and services, including Virtual Audiences, Gen, Count, and Summarize. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Generates AI personas for answering business questions quickly.
Assists in data analysis and research for market insights.
Themes and counts data to identify key trends automatically.
Consolidates complex data into actionable summaries efficiently.
Funding Insights of Yabble
Yabble has successfully raised a total of $2.15M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.15 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.1M
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2021 | Amount | Seed - Yabble | Valuation | Hillfarrance | |
| Jun, 2020 | Amount | Seed - Yabble | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Yabble
Yabble has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include YouGov, Hillfarrance Venture Capital and New Zealand Growth Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital funding is offered to startups by Hillfarrance.
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Venture capital investments are targeted through managed funds of funds.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Yabble
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Yabble
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Yabble Comparisons
Competitors of Yabble
Yabble operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Customer targeting and feedback management platform is utilized for insights.
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AI-powered attention measurement and identity verification solutions are provided.
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Customer analytics solutions are provided for brands and retailers.
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AI-based marketing intelligence is collected via crowdsourced mobile workforce.
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Consumer intelligence data is analyzed via an online research platform.
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Consumer insights are generated through AI-driven visual research tools.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Yabble
Frequently Asked Questions about Yabble
When was Yabble founded?
Yabble was founded in 2013 and raised its 1st funding round 7 years after it was founded.
Where is Yabble located?
Yabble is headquartered in Auckland, New Zealand.
Is Yabble a funded company?
Yabble is a funded company, having raised a total of $2.15M across 2 funding rounds to date.
What does Yabble do?
Founded in 2013 in Auckland, New Zealand, Yabble operates in the AI sector with tools focused on data analysis. Insights are generated through solutions that support business decision-making and efficiency. Key capabilities encompass virtual audiences for feedback simulation, data theming for organization, sentiment analysis for opinion evaluation, and summarization for concise reporting. These offerings are directed toward enterprises requiring structured data processing and query resolution.
Who are the top competitors of Yabble?
Yabble's top competitors include Earnest Analytics, Faraday and Cint.
What products or services does Yabble offer?
Yabble offers Virtual Audiences, Gen, Count, and Summarize.
Who are Yabble's investors?
Yabble has 5 investors. Key investors include YouGov, Hillfarrance Venture Capital, New Zealand Growth Capital Partners, Enterprise Angels, and Movac.