About Yabble
Yabble is a Technology company based in Auckland (New Zealand) founded in 2013 by Rachel Oshea and Kathryn Topp, and was acquired by YouGov in August 2024. It operates as an AI-driven tools for data analysis and insights generation are provided. Yabble has raised $2.15 million across 2 funding rounds from investors including YouGov, Hillfarrance Venture Capital and New Zealand Growth Capital Partners. Yabble offers products and services including Virtual Audiences, Gen, Count, and Summarize. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Consumer Insights. Its legal entity is Yabble Inc. Its competitors include Suzy, Realeyes, Circana, Streetbees and Earnest Analytics and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Founded in 2013 in Auckland, New Zealand, Yabble operates in the AI sector with tools focused on data analysis. Insights are generated through solutions that support business decision-making and efficiency. Key capabilities encompass virtual audiences for feedback simulation, data theming for organization, sentiment analysis for opinion evaluation, and summarization for concise reporting. These offerings are directed toward enterprises requiring structured data processing and query resolution.
- Headquarters Auckland, New Zealand
- Founders Rachel Oshea, Kathryn Topp
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website yabble.com
- Social LinkedIn Facebook Instagram
- Acquired by YouGov (Aug 2024)
- Legal Name Yabble Inc.
Products & Services of Yabble
Yabble offers a comprehensive portfolio of products and services, including Virtual Audiences, Gen, Count, and Summarize.
Generates AI personas for answering business questions quickly.
Assists in data analysis and research for market insights.
Themes and counts data to identify key trends automatically.
Consolidates complex data into actionable summaries efficiently.
Funding Insights of Yabble
Yabble has successfully raised a total of $2.15M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.15 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.15M
- Total Rounds 2
- Last Round Seed — $2.15M
- Investors Count 4
All 2 funding rounds of Yabble with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $2.15M | Seed | – | Hillfarrance | |
| Jun 2020 | – | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Yabble
Yabble has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include YouGov, Hillfarrance Venture Capital and New Zealand Growth Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is offered to startups by Hillfarrance. | – | hillfarrance.com | New Zealand | |
Venture capital investments are targeted through managed funds of funds. | – | nzgcp.co.nz | Auckland, New Zealand | |
- | – | enterpriseangels.co.nz | - | |
Venture capital is provided to technology businesses by Movac. | 1998 | movac.co.nz | New Zealand | |
Research platforms and data services for financial institutions are provided. | 2000 | yougov.com | London, United Kingdom |
Investor details for Yabble
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People of Yabble
2 people are tracked at Yabble (2 in leadership).
| Name | Role | Group |
|---|---|---|
Rachel Oshea | Co-Founder | Leadership |
Kathryn Topp | Co-Founder | Leadership |
Complete people profiles for Yabble
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Yabble
4 dated milestones of Yabble across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Yabble is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.1M.
- Exit Acquired by YouGov.
Competitors of Yabble
Yabble has 10 listed competitors in our database, 9 of them funded. They include Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| realeyesit.com | 2007 | London, United Kingdom | $32.11M | 1 | AI-powered attention measurement and identity verification solutions are provided. | |
| circana.com | 1979 | Chicago, United States | – | 6,400 | Customer analytics solutions are provided for brands and retailers. | |
| streetbees.com | 2014 | London, United Kingdom | $72.68M | 86 | AI-based marketing intelligence is collected via crowdsourced mobile workforce. | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | – | Consumer intelligence data is analyzed via an online research platform. | |
| qualsights.com | 2017 | Chicago, United States | $7.73M | 34 | Consumer insights are generated through AI-driven visual research tools. | |
| cint.com | 1998 | Stockholm, Sweden | $26.43M | 66 | Market research platform linking buyers and suppliers of online samples. | |
| numerator.com | 1990 | Chicago, United States | $33M | – | Consumer purchasing behavior is analyzed via market research and insights. | |
| prodege.com | 2005 | Los Angeles, United States | $61M | 333 | Digital rewards management and market research solutions are provided. | |
| faraday.ai | 2012 | Burlington, United States | $10.21M | 53 | Consumer insights are delivered to enterprises through an AI platform. |
Detailed competitors of Yabble
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Web traffic of Yabble
The website of Yabble (yabble.com) receives about 9.2K visits a month.
- Monthly visits9.2K
▼ 12.2% vs previous month
Top companies in MarketingTech
10 companies that operate in the same segment as Yabble (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Yabble
Complete news archive for Yabble
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Frequently Asked Questions about Yabble
Yabble was founded in 2013 and raised its 1st funding round 7 years after it was founded.
Yabble is headquartered in Auckland, New Zealand.
Yabble is a funded company, having raised a total of $2.15M across 2 funding rounds to date.
Founded in 2013 in Auckland, New Zealand, Yabble operates in the AI sector with tools focused on data analysis. Insights are generated through solutions that support business decision-making and efficiency. Key capabilities encompass virtual audiences for feedback simulation, data theming for organization, sentiment analysis for opinion evaluation, and summarization for concise reporting. These offerings are directed toward enterprises requiring structured data processing and query resolution.
Yabble's top competitors include Earnest Analytics, Faraday and Cint.
Yabble offers Virtual Audiences, Gen, Count, and Summarize.
Yabble has 5 investors. Key investors include YouGov, Hillfarrance Venture Capital, New Zealand Growth Capital Partners, Enterprise Angels, and Movac.
Yabble operates through Yabble Inc..
Yes. Yabble was acquired by YouGov in August 2024.