Yabble

Auckland, New Zealand Founded: 2013 • Age: 13 yrs Acquired By YouGov
AI-driven tools for data analysis and insights generation are provided.

About Yabble

Yabble is a company based in Auckland (New Zealand) founded in 2013 by Rachel Oshea and Kathryn Topp was acquired by YouGov in August 2024.. Yabble has raised $2.15 million across 2 funding rounds from investors including YouGov, Hillfarrance Venture Capital and New Zealand Growth Capital Partners. Yabble offers products and services including Virtual Audiences, Gen, Count, and Summarize. Yabble operates in a competitive market with competitors including Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.

  • Headquarter Auckland, New Zealand
  • Founders Rachel Oshea, Kathryn Topp
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Yabble Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.15 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2.15 M (USD), Seed

    Sep 08, 2021

  • Investors
    YouGov

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    YouGov

    (Aug 06, 2024)

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Products & Services of Yabble

Yabble offers a comprehensive portfolio of products and services, including Virtual Audiences, Gen, Count, and Summarize. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Generates AI personas for answering business questions quickly.

Assists in data analysis and research for market insights.

Themes and counts data to identify key trends automatically.

Consolidates complex data into actionable summaries efficiently.

Funding Insights of Yabble

Yabble has successfully raised a total of $2.15M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.15 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $2.1M
  • First Round
  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2021 Amount Seed - Yabble Valuation Hillfarrance
Jun, 2020 Amount Seed - Yabble Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Yabble

Yabble has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include YouGov, Hillfarrance Venture Capital and New Zealand Growth Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital funding is offered to startups by Hillfarrance.
Founded Year Domain Location
Venture capital investments are targeted through managed funds of funds.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Yabble

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Yabble

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Yabble Comparisons

Employees
+
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Competitors of Yabble

Yabble operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer targeting and feedback management platform is utilized for insights.
domain founded_year HQ Location
AI-powered attention measurement and identity verification solutions are provided.
domain founded_year HQ Location
Customer analytics solutions are provided for brands and retailers.
domain founded_year HQ Location
AI-based marketing intelligence is collected via crowdsourced mobile workforce.
domain founded_year HQ Location
Consumer intelligence data is analyzed via an online research platform.
domain founded_year HQ Location
Consumer insights are generated through AI-driven visual research tools.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Yabble

Frequently Asked Questions about Yabble

When was Yabble founded?

Yabble was founded in 2013 and raised its 1st funding round 7 years after it was founded.

Where is Yabble located?

Yabble is headquartered in Auckland, New Zealand.

Is Yabble a funded company?

Yabble is a funded company, having raised a total of $2.15M across 2 funding rounds to date.

What does Yabble do?

Founded in 2013 in Auckland, New Zealand, Yabble operates in the AI sector with tools focused on data analysis. Insights are generated through solutions that support business decision-making and efficiency. Key capabilities encompass virtual audiences for feedback simulation, data theming for organization, sentiment analysis for opinion evaluation, and summarization for concise reporting. These offerings are directed toward enterprises requiring structured data processing and query resolution.

Who are the top competitors of Yabble?

Yabble's top competitors include Earnest Analytics, Faraday and Cint.

What products or services does Yabble offer?

Yabble offers Virtual Audiences, Gen, Count, and Summarize.

Who are Yabble's investors?

Yabble has 5 investors. Key investors include YouGov, Hillfarrance Venture Capital, New Zealand Growth Capital Partners, Enterprise Angels, and Movac.

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