About Prodege
Prodege is a Technology company based in Los Angeles (United States) founded in 2005 by Josef Gorowitz and Scott Dudelson, and was acquired by Great Hill Partners in November 2021. Digital rewards management and market research solutions are provided. Prodege has raised $61 million across 2 funding rounds from investors including TCV and Great Hill Partners. The company has 159 employees. Prodege has completed 9 acquisitions, including AdGate Media, BitBurst and Coupon Cause. Its website prodege.com draws about 70 thousand monthly visits. Its Indian entity Prodege India Private Limited reported revenue of ₹40.96 Cr. Prodege offers products and services including Peeq Platform, Data Viz Platform, and Loyalty Programs. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Consumer Insights. Its competitors include Suzy, Circana and Earnest Analytics; 2 of its 3 listed competitors have raised funding.
Company details
Prodege was established in 2005 in Los Angeles, United States, focusing on digital rewards management and market research. Operations are conducted via platforms including Swagbucks, Prodege, and MyPoints, where SB points are awarded to customers for purchases at partnered businesses. Points are redeemable for gift cards from retailers such as Amazon and Walmart. Customer purchasing patterns and demographics are analyzed to support targeted campaigns aimed at retention.
- Headquarters Los Angeles, United States
- Employees 159
- Founders Josef Gorowitz, Scott Dudelson
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Website prodege.com
- Social LinkedIn X Facebook Instagram
- Acquired by Great Hill Partners (Nov 2021)
- Legal Name Prodege India Private Limited
- Date of Incorporation 20 Jul, 2020
- Jurisdiction Haryana, India
- Indian entity revenue₹40.96 Cr
FY 2025 · +20% YoY
- Indian entity net profit₹5.21 Cr
FY 2025 · 13% margin
- Indian entity EBITDA₹7.52 Cr
FY 2025 · 18% margin
- Total Equity Funding$61M (USD)
in 2 rounds
- Latest Funding Round$130M (USD), Debt – Conventional
Nov 2018
- InvestorsTCV
& 1 more
- Employee Count159
- Investments & AcquisitionsAdGate Media
& 8 more
- Acquired byGreat Hill Partners
(Nov 2021)
Associated legal entities of Prodege
Prodege operates through Prodege India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Prodege India Private Limited CIN U74999HR2020FTC087695 | Active | 20 Jul 2020 | ₹41.0 Cr | 159 | 3 | View details |
Products & Services of Prodege
Prodege offers a comprehensive portfolio of products and services, including Peeq Platform, Data Viz Platform, and Loyalty Programs.
Platform for analyzing consumer behaviors and delivering insights
Tool for formatting and exporting campaign results quickly
Services that fuel marketing through rewards and data collection
Funding Insights of Prodege
Prodege has successfully raised a total of $61M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $130 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61M
- Total Rounds 2
- Last Round Debt – Conventional — $130M
- First Round $61M
(May 2014)
- Investors Count 1
All 2 funding rounds of Prodege with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $130M | Debt – Conventional | – | – | – |
| May 2014 | $61M | Series C | – | TCV | – |
2 investors in total: 2 institutional.
Investors in Prodege
Prodege has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include TCV and Great Hill Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in global technology companies by TCV. | tcv.com | Menlo Park, United States | ||
Business acquisitions are targeted by the private equity firm. | greathillpartners.com | Boston, United States |
Investor details for Prodege
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Prodege India Private Limited (Prodege)
Prodege India Private Limited is the primary company behind Prodege. The board of Prodege India Private Limited currently have 3 directors; the longest-serving is Eustace Ambrose Olliff Iii, appointed in 2020. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Eustace Ambrose Olliff Iii DIN 08801567 | Director | 20 Jul 2020 | 6 yrs 3 mo | Prodege India Private Limited |
| Prateek Jha DIN 09002944 | Managing Director | 29 Jan 2021 | 5 yrs 9 mo | Prodege India Private Limited |
| Oliver Liam Henry Shaw DIN 09554164 | Director | 20 Apr 2022 | 4 yrs 6 mo | Prodege India Private Limited |
People of Prodege
79 people are tracked at Prodege (47 in leadership, 3 in board & advisors, 29 in team); the tracked headcount is 159.
| Name | Role | Group |
|---|---|---|
Josef Gorowitz | Co-Founder | Leadership |
Scott Dudelson | Co-Founder | Leadership |
Chuck Davis | CEO & Chairman | Leadership |
Joe Picciano | CFO | Leadership |
Joseph Sweeney | Director, Finance And Business Operations | Leadership |
Adam Ezro | Sales Director | Leadership |
André Leb | Chief Business Marketing Officer | Leadership |
Suzanne Park | Chief Financial Officer | Leadership |
Laura Forgione | Vice President Client Solutions | Leadership |
Mendy Orimland | Chief Revenue Officer | Leadership |
Daniel Ross | Chief Product Officer | Leadership |
Nico Thometzki | Senior Director, Product Development | Leadership |
Rob Matta | Vice President Client Development | Leadership |
Lyndsey Watkins | Director Of Account Management | Leadership |
| Chief Accounting Officer (cao) | Leadership | |
Kris Tarbet | Senior Vice President, Client Solutions | Leadership |
Michael Linck | Vice President, Sales | Leadership |
Craig England | Vp, GM Partnerships & Monetization | Leadership |
Sarah Zurilla | Vice President, Client Services & Data Operations | Leadership |
Drew Demasters | Vp, Lifecycle Marketing | Leadership |
59 more people are available in the full profile.
Complete people profiles for Prodege
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Prodege
Figures of Prodege India Private Limited, the primary company behind Prodege, for FY 2025. Revenue was ₹40.96 Cr (+20% year on year). Net profit was ₹5.21 Cr (13% margin). EBITDA was ₹7.52 Cr (18% margin). Revenue has grown at a compounded annual rate of +19% over three years.
- ₹40.96 CrRevenue · FY 2025 · +20% YoY
- ₹5.21 CrNet profit · 13% margin
- ₹7.52 CrEBITDA · 18% margin
- ₹4.20 CrPaid-up capital
- 159Employees (provident fund records)
- +19%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Prodege India Private Limited are on its company page.
Detailed financial statements for Prodege
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Prodege
Prodege has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include AdGate Media, BitBurst and Coupon Cause.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Reward-based mobile ad network for app monetization is operated. | adgatemedia.com | New York, United States | 2011 | Jul 2022 | •••• | |
Promotional content delivery apps are developed for Android users. | bitburst.net | Solingen, Germany | 2014 | Jul 2022 | •••• | |
Mobile survey monetization platform | pollfish.com | San Francisco, United States | 2013 | Feb 2022 | •••• | |
Cashback rewards for college savings are earned via Upromise platform. | upromise.com | Newton, United States | 2000 | Jun 2020 | •••• | |
Multi-category digital coupons are facilitated via an online platform. | couponcause.com | Santa Monica, United States | 2013 | Feb 2020 | •••• | |
Online rewards website services are provided to users. | sendearnings.com | Saint Paul, United States | 2002 | May 2019 | •••• | |
Platform offering rewards to users for engagement with partner brands | inboxdollars.com | Saint Paul, United States | 2000 | May 2019 | •••• | |
Online shopping rewards | mypoints.com | San Francisco, United States | 1996 | Apr 2016 | $13M | |
Consumer insights and marketing platform powered by loyalty programs. | sodahead.com | Los Angeles, United States | 2006 | Jul 2014 | •••• |
Complete acquisition details for Prodege
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Prodege
13 dated milestones of Prodege across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Prodege is founded.
- Funding First funding round of $61.0M.
- Acquisition Acquires SodaHead.
- Acquisition Acquires MyPoints.
- Funding Latest funding round, Debt – Conventional, of $130.0M.
- Acquisition Acquires InboxDollars.
- Acquisition Acquires SendEarnings.
- Acquisition Acquires Coupon Cause.
- Acquisition Acquires Upromise.
- Exit Acquired by Great Hill Partners.
- Acquisition Acquires Pollfish.
- Acquisition Acquires BitBurst.
- Acquisition Acquires AdGate Media.
Competitors of Prodege
Prodege has 3 listed competitors in our database, 2 of them funded. They include Suzy, Circana and Earnest Analytics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| circana.com | 1979 | Chicago, United States | 6,400 | Customer analytics solutions are provided for brands and retailers. | ||
| earnestanalytics.com | 2012 | New York, United States | $33.5M | Consumer intelligence data is analyzed via an online research platform. |
Detailed competitors of Prodege
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Prodege
The website of Prodege (prodege.com) receives about 70.1K visits a month and ranks #499,606 among all websites worldwide, #3,898 in Business Services.
- Monthly visits70.1K
▼ 5.6% vs previous month
- Unique visitors50.2K
per month
- Global rank#499,606
among all websites
- Category rank#3,898
Business and Consumer Services · Business Services
- Bounce rate47%
- Pages per visit1.8
- Average visit31 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Prodege. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mackcollier.com | mackcollier.com | 100% | #3,062,742 | – | |
anzmac.org | anzmac.org | 61% | #3,331,349 | – | |
surveychris.com | surveychris.com | 60% | #13,294,035 | – | |
fsbomadison.com | fsbomadison.com | 59% | #5,399,229 | – | |
sc-s.com | sc-s.com | 59% | #329,641 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Prodege
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
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Top companies in MarketingTech
3 companies that operate in the same segment as Prodege (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Prodege
Complete news archive for Prodege
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Frequently Asked Questions about Prodege
Prodege was founded in 2005 and raised its 1st funding round 9 years after it was founded.
Prodege is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Prodege is a funded company, having raised a total of $61M across 2 funding rounds to date. The company's 1st funding round was a Series C of $61M, raised on May 2014.
Prodege has 159 employees.
The primary company behind Prodege, Prodege India Private Limited, reported revenue of ₹40.96 Cr for FY 2025, up 20% year on year.
Prodege was established in 2005 in Los Angeles, United States, focusing on digital rewards management and market research. Operations are conducted via platforms including Swagbucks, Prodege, and MyPoints, where SB points are awarded to customers for purchases at partnered businesses. Points are redeemable for gift cards from retailers such as Amazon and Walmart. Customer purchasing patterns and demographics are analyzed to support targeted campaigns aimed at retention.
Prodege's top competitors include Earnest Analytics, Suzy and Circana.
Prodege offers Peeq Platform, Data Viz Platform, and Loyalty Programs.
Prodege has made 9 acquisitions, including AdGate Media, BitBurst, and Coupon Cause.
Prodege has 2 investors. Key investors include TCV, and Great Hill Partners.
Prodege operates through Prodege India Private Limited.
Yes. Prodege was acquired by Great Hill Partners in November 2021.