About Upromise
Upromise is a company based in Newton (United States) founded in 2000 was acquired by Prodege in June 2020. Upromise has raised $55 million across 1 funding round from investors including Goldman Sachs, Kleiner Perkins and Sallie Mae. Upromise operates in a competitive market with competitors including Ibotta, LivingSocial, Mobee, Shopkick and Shopular, among others.
- Headquarter Newton, United States
- SectorsRetail
- Website category Finance · Financial Planning and Management
- Emailβ’β’β’β’β’β’β’β’
- Website upromise.com
- Social LinkedIn X Facebook
- Acquired by Prodege (Jun 2020)
- Total Equity Funding$55M (USD)
in 1 rounds
- Latest Funding Round$55M (USD), Series B
Nov 2000
- InvestorsGoldman Sachs
& 7 more
- Acquired by
Funding Insights of Upromise
Upromise has successfully raised a total of $55M through 1 strategic funding round. The most recent funding activity was a Series B round of $55 million completed in November 2000. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55M
- Total Rounds 1
- Last Round Series B β $55M
- First Round $55M
(Nov 2000)
- Investors Count 6
All 1 funding rounds of Upromise with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2000 | $55M | Series B | β | Hellman & Friedman |
8 investors in total: 8 institutional.
Investors in Upromise
Upromise has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, Kleiner Perkins and Sallie Mae.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
CRV is recognized as a venture capital firm investing in technology startups. | – | crv.com | Palo Alto, United States | |
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
Private equity firm focused on acquisitions | – | hf.com | San Francisco, United States | |
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Commercial banking services in education financing are provided nationwide. | 1972 | salliemae.com | Newark, United States | |
Digital rewards management and market research solutions are provided. | 2005 | prodege.com | Los Angeles, United States |
Investor details for Upromise
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Upromise
5 people are tracked at Upromise (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Michael Bronner | CEO / President | Leadership |
Al Leitao | Director, Business Intelligence | Leadership |
Santosh Tatireddy | Software Engineer | Team |
Jeremy Krafchin | Project Manager | Team |
Jannette Camacho | Asistente De Administracion | Team |
Complete people profiles for Upromise
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Upromise
4 dated milestones of Upromise across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Upromise is founded.
- Funding First funding round of $55.0M.
- Exit Acquired by Sallie Mae.
- Exit Acquired by Prodege.
Competitors of Upromise
Upromise operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ibotta, LivingSocial, Mobee, Shopkick and Shopular, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ibotta.com | 2012 | Denver, United States | $97.58M | 988 | Cashback is provided on multi-category product purchases via mobile app. | |
| livingsocial.com | 2007 | – | $1.11B | – | Daily deals on local experiences and products are offered online. | |
| mobeeapp.com | 2011 | Boston, United States | $14.27M | 156 | Rewards and cashback are delivered through a mobile app platform. | |
| shopkick.com | 2009 | Redwood, United States | $20M | 109 | Hyperlocal mobile-app platform offering rewards and shopping assistance to consumers | |
| shopular.com | 2012 | Redwood, United States | $13.72M | – | Personalized promotions are delivered to shoppers via GPS-enabled app. | |
| bloomspot.com | 2008 | San Francisco, United States | $46.1M | – | Exclusive local deals for experiences were offered by Bloomspot. | |
| fluz.app | 2018 | New York, United States | – | – | Rewards and cashback are facilitated via an app-based platform. | |
| shooger.com | 2008 | Coral Gables, United States | $10M | – | Deal sourcing and Local marketing platform |
Detailed competitors of Upromise
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Upromise
The website of Upromise (upromise.com) receives about 844K visits a month and ranks #48,193 among all websites worldwide, #3,054 in Financial Planning and Management.
- Monthly visits844K
▼ 3.5% vs previous month
- Unique visitors269.9K
per month
- Global rank#48,193
among all websites
- Category rank#3,054
Finance · Financial Planning and Management
- Bounce rate26%
- Pages per visit5.0
- Average visit2 min 43 sec
- DevicesDesktop 21% Β· Mobile 80%
Websites whose visitors overlap most with Upromise. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| savingforcollege.com | 100% | 230.3K | #241,235 | View details | |
| salliemae.com | 83% | 2.6M | #20,647 | View details | |
collegesavings.org | collegesavings.org | 71% | – | #1,065,500 | β |
| barclaycardus.com | 65% | – | #3,121 | View details | |
privatecollege529.com | privatecollege529.com | 63% | – | – | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 39 similar websites and full traffic analytics for Upromise
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Upromise
Complete news archive for Upromise
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Upromise
10 companies that operate in the same segment as Upromise (Deals, Rewards & Comparison Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Online group-buying platform offering coupons for multi-category products and services | 2010 | Beijing, China | USD 9.86 B | USD 47.13 B | – | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | – | – | |
Promotion-based circulars are digitized for retailers via an app-based solution. | 2006 | Toronto, Ontario, Canada | USD 78 M | – | 358 | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | – | USD 15.96 B | 29,330 | |
Cashback and coupon offers are provided for e-commerce shopping. | – | Gurugram, Haryana, India | USD 32.61 M | – | – | |
Honey is recognized for providing automatic coupons and deals online. | 2012 | Pasadena, California, United States | USD 9.8 M | – | – | |
Cashback is provided automatically through app on diverse purchases. | 2016 | Austin, Texas, United States | USD 87.36 M | – | 78 | |
Online platform offering rewards and cashback for multi-category products | 2014 | Singapore, Singapore | USD 331.7 M | – | – |
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Frequently Asked Questions about Upromise
Upromise was founded in 2000.
Upromise is headquartered in Newton, United States. It is registered at Newton, Massachusetts, United States.
Upromise is a funded company, having raised a total of $55M across 1 funding round to date. The company's 1st funding round was a Series B of $55M, raised on Nov 2000.
Online platform offering rewards points. It enables its members to earn cashback for college across shopping online, eating at restaurants, booking travel, and picking up groceries, drug store items, health fitness, etc. The company also provides information to students and their parents to make decisions on money matters, college planning, and education.
Upromise's top competitors include Ibotta, LivingSocial and Mobee.
Upromise has 8 investors. Key investors include Goldman Sachs, Kleiner Perkins, Sallie Mae, General Atlantic, and Prodege.
Yes. Upromise was acquired by Prodege in June 2020.
The website of Upromise receives about 844 thousand visits a month and ranks #48,193 among all websites worldwide.

