MyPoints

San Francisco, United States Founded: 1996 • Age: 30 yrs Acquired By Prodege
Online shopping rewards
Annual revenue - Latest available
Total funding $10.0M 1 rounds
Employees 262 Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About MyPoints

MyPoints is a company based in San Francisco (United States) founded in 1996 was acquired by Prodege in April 2016. MyPoints has raised $10 million across 1 funding round from investors including Prodege, TCV and United Online. The company has 262 employees as of December 31, 2019. MyPoints has completed 1 acquisition, including CyberGold. MyPoints operates in a competitive market with competitors including Rakuten, Méliuz, Fave, ShopBack and Commons, among others.

  • Headquarter San Francisco, United States
  • Employees 262 as on 31 Dec, 2019
  • Stage Public
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $10 M (USD)

    in 1 rounds

  • Latest Funding Round
    $10 M (USD), Series A

    Apr 02, 1999

  • Investors
    Prodege

    & 2 more

  • Employee Count
    262

    as on Dec 31, 2019

  • Investments & Acquisitions
  • Acquired by
    Prodege

    & 1 more

    (Apr 19, 2016)

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Funding Insights of MyPoints

MyPoints has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in April 1999. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in MyPoints

MyPoints has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Prodege, TCV and United Online.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital is invested in global technology companies by TCV.
Locked Locked Locked
Digital rewards management and market research solutions are provided.
Locked Locked Locked
Internet access and advertising solutions are provided by United Online.
Locked Locked Locked
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Investor details for MyPoints

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by MyPoints

MyPoints has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CyberGold.

Investments
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Investment portfolio details for MyPoints

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Micropayments and online rewards were provided by Cybergold since 1995.
Locked Locked 1995 Locked
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Complete acquisition details for MyPoints

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - MyPoints

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Detailed financials for MyPoints

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  • Historical revenue
  • Profit trends
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  • Financial ratios

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Mypoints Comparisons

MyPoints Primary company
Description
Online shopping rewards
Location
San Francisco, United States
Founded Year
1996
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
262
As of 2019
Premium access

Peer comparison for MyPoints

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of MyPoints

MyPoints operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rakuten, Méliuz, Fave, ShopBack and Commons, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Internet services in e-commerce, finance, and digital content are operated.
Locked Locked Locked
Loyalty site which offers cash redemption
Locked Locked Locked
A lifestyle app for deals and payments in Asia.
Locked Locked Locked
Online platform offering rewards and cashback for multi-category products
Locked Locked Locked
Carbon footprint solutions are provided via an online tracking platform.
Locked Locked Locked
Pogo is focused on helping users monetize personal data.
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Detailed competitors of MyPoints

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  • Domains and locations
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Verified entity values are shown only after access is granted.

Latest news on Mypoints

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Complete news archive for MyPoints

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  • Source and publication date
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  • Brand-specific news history

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Frequently Asked Questions about MyPoints

MyPoints was founded in 1996 and raised its 1st funding round 3 years after it was founded.

MyPoints is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

MyPoints is a funded company, having raised a total of $10M across 1 funding round to date.

As of Dec 31, 2019, the latest employee count at MyPoints is 262.

MyPoints was founded in 1996 in San Francisco, United States, as an online shopping rewards platform. Points are accumulated by users through purchases from partner brands, surveys, video views, coupon usage, and friend referrals. Rewards can be redeemed as gift cards, PayPal cash, or travel miles. Revenue is generated via affiliate partnerships and advertising. The platform acquired CyberGold for 157 million in 1999.

MyPoints's top competitors include ShopBack, Méliuz and Rakuten.

MyPoints has made 1 acquisition, including CyberGold.

MyPoints has 3 investors. Key investors include Prodege, TCV, and United Online.

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