About MyPoints
MyPoints is a Retail company based in San Francisco (United States) founded in 1996, and was acquired by Prodege in April 2016. Online shopping rewards. MyPoints has raised $10 million across 1 funding round from investors including Prodege, TCV and United Online. The company has 262 employees. MyPoints has completed 1 acquisition, including CyberGold. Its website mypoints.com draws about 7.6 million monthly visits. Its focus areas include Coupons and Deals, Rewards & Cashback, Online and Horizontal. Its competitors include Commons and Pogo; 2 of its 2 listed competitors have raised funding.
Company details
MyPoints was founded in 1996 in San Francisco, United States, as an online shopping rewards platform. Points are accumulated by users through purchases from partner brands, surveys, video views, coupon usage, and friend referrals. Rewards can be redeemed as gift cards, PayPal cash, or travel miles. Revenue is generated via affiliate partnerships and advertising. The platform acquired CyberGold for 157 million in 1999.
- Headquarters San Francisco, United States
- Employees 262
- Stage Acquired
- SectorsRetail
- Website mypoints.com
- Social LinkedIn X
- Acquired by Prodege (Apr 2016)
Funding Insights of MyPoints
MyPoints has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in April 1999. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 1
- Last Round Series A — $10M
- First Round $10M
(Apr 1999)
- Investors Count 1
All 1 funding rounds of MyPoints with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 1999 | $10M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in MyPoints
MyPoints has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Prodege, TCV and United Online.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in global technology companies by TCV. | tcv.com | Menlo Park, United States | ||
Digital rewards management and market research solutions are provided. | 2005 | prodege.com | Los Angeles, United States | |
Internet access and advertising solutions are provided by United Online. | 2001 | unitedonline.com |
Investor details for MyPoints
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by MyPoints
MyPoints has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CyberGold.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Micropayments and online rewards were provided by Cybergold since 1995. | cybergold.com | Oakland, United States | 1995 | Apr 2000 | $157M |
Complete acquisition details for MyPoints
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of MyPoints
6 dated milestones of MyPoints across 20 years, from founding to its latest funding, stage changes and deals.
- Founded MyPoints is founded.
- Funding First funding round of $10.0M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires CyberGold.
- Exit Acquired by United Online.
- Exit Acquired by Prodege.
Competitors of MyPoints
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thecommons.earth | 2018 | Oakland, United States | $13.9M | Carbon footprint solutions are provided via an online tracking platform. | ||
| joinpogo.com | 2020 | New York, United States | $14.8M | Pogo is focused on helping users monetize personal data. |
Detailed competitors of MyPoints
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MyPoints
The website of MyPoints (mypoints.com) receives about 7.6M visits a month.
- Monthly visits7.6M
▼ 4.8% vs previous month
Websites whose visitors overlap most with MyPoints. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| swagbucks.com | 100% | 13.1M | #3,447 | View details | |
| retailmenot.com | 94% | 16M | #3,183 | View details | |
| ebates.com | 77% | 129.6K | #336,321 | View details | |
moneysavingmom.com | moneysavingmom.com | 73% | #159,688 | – | |
bradsdeals.com | bradsdeals.com | 73% | #9,185 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MyPoints
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Deals, Rewards & Comparison Platforms
3 companies that operate in the same segment as MyPoints (Deals, Rewards & Comparison Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | |||
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | USD 15.96 B | 29,330 |
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Frequently Asked Questions about MyPoints
MyPoints was founded in 1996 and raised its 1st funding round 3 years after it was founded.
MyPoints is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
MyPoints is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series A of $10M, raised on Apr 1999.
MyPoints has 262 employees.
MyPoints was founded in 1996 in San Francisco, United States, as an online shopping rewards platform. Points are accumulated by users through purchases from partner brands, surveys, video views, coupon usage, and friend referrals. Rewards can be redeemed as gift cards, PayPal cash, or travel miles. Revenue is generated via affiliate partnerships and advertising. The platform acquired CyberGold for 157 million in 1999.
MyPoints has made 1 acquisition, including CyberGold.
MyPoints has 3 investors. Key investors include Prodege, TCV, and United Online.
Yes. MyPoints was acquired by Prodege in April 2016.
The website of MyPoints receives about 7.6 million visits a month.