
About PSL Retail Private Limited
Data last updated:
PSL Retail Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Purple Style Labs Private Limited and recognised as a startup by DPIIT. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 29 August 2019 and has been in existence for over 7 years.
Its director Abhishek Agarwal is #1,608 on the Hurun India Rich List 2026.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U52320MH2019PTC329932. Its GSTIN is 07AAKCP7468C1Z5 (Delhi). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹5 Lakh and a paid-up capital of ₹1.01 Lakh. It is led by directors including Abhishek Agarwal and Abhinav Agarwal.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Mumbai, Maharashtra.
As per the financials filed for FY 2025, the company reported a revenue of ₹487.98 Cr, a decline of 2% compared to the previous year. For the same year it recorded a net loss of ₹82.91 Cr (net margin -17%) and EBITDA of ₹32.15 Cr (EBITDA margin 6.6%). Revenue has grown at a compounded annual rate (CAGR) of 44% over three years.
The company has about 183 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Pernias Pop Up Shop. As per MCA filings, the company has open charges of ₹171.58 Cr and satisfied charges of ₹231.98 Cr on record. Court records list 5 cases involving the company, including 2 filed by the company and 3 filed against it. The company has 2 deals on record (1 debt financing, 1 secondary share transfer), with disclosed funding of ₹31.45 Cr; the latest was in August 2022. Its 10 peer companies in the Ecommerce and Internet industry (Broad Based Ecommerce) are compared by revenue, 5 larger and 5 smaller; the largest is Rashanbox Retail Private Limited with revenue of ₹554.62 Cr. The company has 2 MSME Form 1 returns on record between 2023 and 2024, listing 7 overdue payments to 6 micro and small suppliers.
PSL Retail Private Limited is registered as a medium enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-19-0009039). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website perniaspopupshop.com.
Recognitions & Rankings of PSL Retail
- Category
- Medium (2024-25)
- Udyam number
- UDYAM-MH-19-0009039
- #1,608 Abhishek Agarwal ₹1,200 Cr
- EmailLocked
- TelephoneLocked
- Website
- Social MediaLocked
- Registered AddressCts No.1081 Plot No.110 Tps Village Service Road Western Express Highway Vile Parle (Eas, T), Mumbai, Maharashtra, India – 400057
- IndustryE-Commerce, General E-Commerce Platforms
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Associated Brands with PSL Retail Private Limited
PSL Retail operates one associated brand: Pernias Pop Up Shop. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Multi-category ethnic wear is retailed online by the company. | perniaspopupshop.com |
Business Activity of PSL Retail Private Limited
The main business activity of PSL Retail is trade. In detail, this covers retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of PSL Retail Private Limited FY 2025 filings available
PSL Retail Private Limited reported revenue of ₹487.98 Cr (down 2% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of PSL Retail Private Limited
Revenue fell 2% in the latest year, but over three years it has grown at a compounded annual rate (CAGR) of 44%. EBITDA rose 20% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of PSL Retail Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹32.15 Cr | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹82.91 Cr | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of PSL Retail Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 6.6% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -17% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of PSL Retail are in the company report.
Financial statements from FY 2020
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of PSL Retail Private Limited
PSL Retail has 4 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Abhishek Agarwal Also directs: Purple Style Labs Limited | Director | 29 Aug 2019 | 7 Years 1 Months | Current |
| Abhinav Agarwal Also directs: Purple Style Labs Limited | Director | 01 Apr 2020 | 6 Years 6 Months | Current |
| Hrishikesh Bhalchandra Parandekar | Director | 16 Aug 2025 | 1 Years 2 Months | Current |
| Roopali Adlakha | Director | 20 Oct 2023 | 2 Years 11 Months | Current |
Peer Comparison of PSL Retail Private Limited
PSL Retail Private Limited is compared with the companies closest to it by revenue in the Ecommerce and Internet industry (Broad Based Ecommerce). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Rashanbox Retail Private Limited | ₹554.62 Cr (FY 2025) | •••• | •••• | 30.0% | •••• | Gurgaon, Haryana, India |
| Lifelong Online Retail Private Limited | ₹540.48 Cr (FY 2025) | •••• | •••• | 41.0% | •••• | New Delhi, Delhi, India |
| Intrasoft Technologies Limited Listed | ₹508.61 Cr (FY 2025) | •••• | •••• | 3.0% | •••• | Mumbai, Maharashtra, India |
| Brisam Retail Private Limited | ₹503.48 Cr (FY 2025) | •••• | •••• | -4.0% | •••• | Jaipur, Rajasthan, India |
| Cobb Apparels Private Limited | ₹502.32 Cr (FY 2025) | •••• | •••• | -3.0% | •••• | Peeragarhi, Delhi, India |
| PSL Retail Private Limited this company | ₹487.98 Cr (FY 2025) | •••• | •••• | -2.0% | •••• | Mumbai, Maharashtra, India |
| Shop Kirana E Trading Private Limited | ₹471.26 Cr (FY 2025) | •••• | •••• | -27.0% | •••• | Indore, Madhya Pradesh, India |
| Vihaan Direct Selling (India) Private Limited | ₹451.82 Cr (FY 2017) | •••• | •••• | -24.0% | •••• | Bangalore, Karnataka, India |
| Safe and Secure Online Marketing Private Limited | ₹430.02 Cr (FY 2025) | •••• | •••• | -20.0% | •••• | New Delhi, Delhi, India |
| Freshtohome Foods Private Limited | ₹429.97 Cr (FY 2025) | •••• | •••• | 10.0% | •••• | Bangalore, Karnataka, India |
| Shiningkart Ecommerce Private Limited | ₹425.87 Cr (FY 2019) | •••• | •••• | 58.0% | •••• | New Delhi, Delhi, India |
Peers are the five companies nearest above and the five nearest below PSL Retail by revenue in the Ecommerce and Internet industry (Broad Based Ecommerce), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of PSL Retail Private Limited
PSL Retail Private Limited is audited by Kedia & Agrawal for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| Kedia & Agrawal | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Ownership and Shareholding of PSL Retail Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of PSL Retail Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 07 Oct 2025 | Idbi Trusteeship Services Limited | ₹33.5 Cr | Open |
| 03 Sep 2025 | Idbi Trusteeship Services Limited | ₹18.85 Cr | Open |
| 11 Jun 2025 | Idbi Trusteeship Services Limited | ₹13.67 Cr | Open |
| 20 May 2025 | Idbi Trusteeship Services Limited | ₹17.25 Cr | Open |
| 22 Apr 2025 | Idbi Trusteeship Services Limited | ₹45.56 Cr | Open |
Total charge records: 24 View all charges
Deals & Funding of PSL Retail Private Limited
PSL Retail Private Limited has 2 deals on record (1 debt financing, 1 secondary share transfer), with disclosed funding of ₹31.45 Cr; the latest was in August 2022.
Deals on record (1 of 2)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Aug 2022 | Debt financing | ₹31.45 Cr | Investors: Karnation Fund I, Artek Surfin Chemicals Limited , 2 individuals |
Full deal history
All 2 deals with amounts, valuations, instruments and every party are in the company report.
- Every funding round and share transfer
- Amounts and valuations
- Investors, buyers and sellers
- Instruments and deal dates
Verified entity values are shown only after access is granted.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal Cases of PSL Retail Private Limited
PSL Retail Private Limited has 5 court cases on record: 2 filed by PSL Retail, 3 filed against it. All cases are disposed. Status as checked between 21 Sep 2026 and 02 Oct 2026.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 3 | 1 | 0 |
| High courts | 2 | 2 | 0 |
Cases on record (5 of 5)
| Court | Type of case | Party | Status |
|---|---|---|---|
| Bombay High Court | Court case (CARBP) | Filed against the company by Raw Mango Private Limited | Disposed |
| Bombay High Court | Court case (CARAP) | Filed against the company by Raw Mango Private Limited | Disposed |
| District court, Lucknow, Uttar Pradesh | Criminal case | Filed against the company by State of Up | Disposed |
| District court, Mumbai CMM Courts, Maharashtra | Court case (Notice cases) | Filed by the company against an individual | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Court case (Sum.Civ.Suit) | Filed by the company against an individual | Disposed |
Full case history
All 5 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
- Every case with its case number
- Year-wise trend
- Opposite parties
- Decision dates and orders
Verified entity values are shown only after access is granted.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME Payment Delays by PSL Retail Private Limited
PSL Retail Private Limited has 2 MSME Form 1 returns on record between 2023 and 2024, listing 7 overdue payments to 6 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 6)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | •••• | •••• | •••• |
| an individual supplier | •••• | •••• | •••• |
| House of Masaba Lifestyle Private Limited | •••• | •••• | •••• |
| Shiv Graphic Private Limited | •••• | •••• | •••• |
| an individual supplier | •••• | •••• | •••• |
Full MSME payment history
Every supplier, amount and due date from all 2 MSME Form 1 returns is in the company report.
- Every reported supplier due
- Amounts and due dates
- Reasons given in each return
- Period-by-period history
Verified entity values are shown only after access is granted.
Individuals and sole proprietors among the suppliers are not named. Amounts, due dates and filing dates are in the company report.
Employees and EPFO Compliance at PSL Retail Private Limited
PSL Retail Private Limited has a workforce of 183 employees as of Mar 20, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on PSL Retail Private Limited
PSL Retail Private Limited has 6 board changes on record since 2019: 5 appointments and 1 cessation. The latest: Hrishikesh Bhalchandra Parandekar was appointed as Director on 16 Aug 2025.
39 earlier events are listed in the company report.
Credit Ratings, Litigation & Regulatory Alerts for PSL Retail Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of PSL Retail Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of PSL Retail Private Limited
PSL Retail has 2 GST registrations: 2 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAKCP7468C1Z5 | Delhi | Active | 29 Sep 2020 |
| 29AAKCP7468C1ZZ | Karnataka | Active | 20 Nov 2020 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of PSL Retail Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Related news about PSL Retail Private Limited
Frequently Asked Questions about PSL Retail Private Limited
PSL Retail is an active private limited company based in Mumbai, Maharashtra, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 29 August 2019 (7+ years old) and is registered under CIN U52320MH2019PTC329932.
PSL Retail reported revenue of ₹487.98 Cr for FY 2025 (down 2% YoY).
PSL Retail has 4 current directors:
- Abhishek Agarwal - Director
- Abhinav Agarwal - Director
- Hrishikesh Bhalchandra Parandekar - Director
- Roopali Adlakha - Director
PSL Retail reported a net loss of ₹82.91 Cr (net margin -17%) and EBITDA of ₹32.15 Cr (EBITDA margin 6.6%) for FY 2025, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of PSL Retail is 44% over three years. In the latest year (FY 2025) revenue fell 2%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of PSL Retail is 07AAKCP7468C1Z5, registered in Delhi. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 29AAKCP7468C1ZZ (Karnataka).
The CIN (Corporate Identification Number) of PSL Retail is U52320MH2019PTC329932. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
PSL Retail has 5 court cases on record: 2 filed by the company and 3 filed against it. Most are in the district courts.
PSL Retail was incorporated on 29 August 2019, making it 7+ years old. It is registered with the Registrar of Companies, Mumbai.
PSL Retail has 2 deals on record (1 debt financing, 1 secondary share transfer), with disclosed funding of ₹31.45 Cr; the latest was in August 2022.
The peers of PSL Retail by revenue are Rashanbox Retail Private Limited, Lifelong Online Retail Private Limited, Intrasoft Technologies Limited, Brisam Retail Private Limited, Cobb Apparels Private Limited and 5 more, all in the Ecommerce and Internet industry (Broad Based Ecommerce).
Hrishikesh Bhalchandra Parandekar was appointed as Director on 16 Aug 2025. Roopali Adlakha was appointed as Director on 20 Oct 2023. Anurag Neema ceased to be Director on 15 May 2020. PSL Retail has 6 board changes on record in total.