About 5to1
5to1 is a company based in Seattle (United States) founded in 2009 was acquired by Yahoo in May 2011. 5to1 has raised $12.83 million across 5 funding rounds from investors including Yahoo, Big Brothers Big Sisters of the Laurel Region and Prism Venture Partners. 5to1 offers products and services including Yahoo Ads, Yahoo Search, and Yahoo Finance. 5to1 operates in a competitive market with competitors including PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.
- Headquarter Seattle, United States
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Sectors
Media & Entertainment
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Phone
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Social
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- Legal Name 5To1.Com, Inc
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Products & Services of 5to1
5to1 offers a comprehensive portfolio of products and services, including Yahoo Ads, Yahoo Search, and Yahoo Finance.
Enables digital advertising campaigns for businesses.
Facilitates web searches and information retrieval.
Offers news and data on investments and markets.
Funding Insights of 5to1
5to1 has successfully raised a total of $12.83M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $6.5 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in 5to1
5to1 has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Yahoo, Big Brothers Big Sisters of the Laurel Region and Prism Venture Partners.
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Venture capital investments are directed toward US, India, and China.
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VC firm investing in the US
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News, insights, and services are delivered via an online platform.
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Investor details for 5to1
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Investments & Acquisitions by 5to1
Investment portfolio details for 5to1
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- Transaction dates
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- Investment values
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Financial Statements - 5to1
Detailed financials for 5to1
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- Profit trends
- Statement rows
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5To1 Comparisons
Peer comparison for 5to1
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- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of 5to1
5to1 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.
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SSP software is offered to publishers for ad inventory sales.
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Premium programmatic advertising solutions are provided for publishers and advertisers.
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Ad network software is offered to connect advertisers and publishers.
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SSP software is provided for publishers' content monetization across screens.
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Native video ads are delivered via programmatic supply-side platform.
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Detailed competitors of 5to1
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Latest news on 5To1
Complete news archive for 5to1
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about 5to1
5to1 was founded in 2009.
5to1 is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
5to1 is a funded company, having raised a total of $12.83M across 5 funding rounds to date.
Founded in 2009 in Seattle, United States, 5to1 operates as an advertising platform in the digital media sector. Unsold publisher inventory is converted into premium and programmable formats, enabling publishers to control ad pricing and placement. Advertisers are linked directly with publishers for relevant ad placements on web pages. The company was acquired by Yahoo in 2011.
5to1's top competitors include PubMatic, Sovrn and Sharethrough.
5to1 offers Yahoo Ads, Yahoo Search, and Yahoo Finance.
5to1 has 3 investors. Key investors include Yahoo, Big Brothers Big Sisters of the Laurel Region, and Prism Venture Partners.