About 5to1
5to1 is a company based in Seattle (United States) founded in 2009 was acquired by Yahoo in May 2011.. 5to1 has raised $12.83 million across 5 funding rounds from investors including Yahoo, Big Brothers Big Sisters of the Laurel Region and Prism Venture Partners. 5to1 offers products and services including Yahoo Ads, Yahoo Search, and Yahoo Finance. 5to1 operates in a competitive market with competitors including PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.
- Headquarter Seattle, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name 5To1.Com, Inc
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Products & Services of 5to1
5to1 offers a comprehensive portfolio of products and services, including Yahoo Ads, Yahoo Search, and Yahoo Finance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables digital advertising campaigns for businesses.
Facilitates web searches and information retrieval.
Offers news and data on investments and markets.
Funding Insights of 5to1
5to1 has successfully raised a total of $12.83M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $6.5 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $6.5M
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First Round
First Round
(27 Apr 2009)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2010 | Amount | Series B - 5to1 | Valuation |
investors |
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| Oct, 2010 | Amount | Debt – Conventional - 5to1 | Valuation |
investors |
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| Jun, 2010 | Amount | Series A - 5to1 | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in 5to1
5to1 has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Yahoo, Big Brothers Big Sisters of the Laurel Region and Prism Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments are directed toward US, India, and China.
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Founded Year | Domain | Location | |
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VC firm investing in the US
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Founded Year | Domain | Location | |
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News, insights, and services are delivered via an online platform.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by 5to1
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - 5to1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
5To1 Comparisons
Competitors of 5to1
5to1 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SSP software is offered to publishers for ad inventory sales.
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| domain | founded_year | HQ Location |
Platform offering SSP solution
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| domain | founded_year | HQ Location |
Premium programmatic advertising solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Ad network software is offered to connect advertisers and publishers.
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| domain | founded_year | HQ Location |
SSP software is provided for publishers' content monetization across screens.
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| domain | founded_year | HQ Location |
Native video ads are delivered via programmatic supply-side platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about 5to1
When was 5to1 founded?
5to1 was founded in 2009.
Where is 5to1 located?
5to1 is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Is 5to1 a funded company?
5to1 is a funded company, having raised a total of $12.83M across 5 funding rounds to date. The company's 1st funding round was a Series A of $1.83M, raised on Apr 27, 2009.
What does 5to1 do?
Founded in 2009 in Seattle, United States, 5to1 operates as an advertising platform in the digital media sector. Unsold publisher inventory is converted into premium and programmable formats, enabling publishers to control ad pricing and placement. Advertisers are linked directly with publishers for relevant ad placements on web pages. The company was acquired by Yahoo in 2011.
Who are the top competitors of 5to1?
5to1's top competitors include PubMatic, Sovrn and Sharethrough.
What products or services does 5to1 offer?
5to1 offers Yahoo Ads, Yahoo Search, and Yahoo Finance.
Who are 5to1's investors?
5to1 has 3 investors. Key investors include Yahoo, Big Brothers Big Sisters of the Laurel Region, and Prism Venture Partners.
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