Abakus

Emeryville, United States Founded: 2013 • Age: 13 yrs Acquired By SAP
Marketing effectiveness is evaluated and planned using specialized software.
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About Abakus

Abakus is a company based in Emeryville (United States) founded in 2013 was acquired by SAP in December 2016.. Abakus has raised $825 thousand across 2 funding rounds from investors including SAP. The company has 12 employees as of December 31, 2016. Abakus operates in a competitive market with competitors including BrandMaker, Aprimo, Alembic, Allocadia and Blackwood Seven, among others.

  • Headquarter Emeryville, United States
  • Employees 12 as on 31 Dec, 2016
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Abakus, Inc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $825 K (USD)

    in 2 rounds

  • Latest Funding Round
    $325 K (USD), Seed

    Dec 24, 2013

  • Investors
  • Employee Count
    12

    as on Dec 31, 2016

  • Acquired by
    SAP

    (Dec 14, 2016)

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Funding Insights of Abakus

Abakus has successfully raised a total of $825K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $325 thousand completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $325,000
  • First Round

    (13 Dec 2013)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2013 Amount Seed - Abakus Valuation

investors

Dec, 2013 Amount Seed - Abakus Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Abakus

Abakus has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include SAP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Cloud and AI-based ERP software is offered for enterprises.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Abakus

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Abakus

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Abakus Comparisons

Employees
+
Add Comparison
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Competitors of Abakus

Abakus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BrandMaker, Aprimo, Alembic, Allocadia and Blackwood Seven, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS-based Marketing Resource Management systems are delivered for campaign oversight.
domain founded_year HQ Location
Digital assets and marketing activities are managed for businesses.
domain founded_year HQ Location
Alembic is recognized for providing AI-driven marketing analytics solutions.
domain founded_year HQ Location
Marketing performance management platform for budgeting and planning is offered.
domain founded_year HQ Location
Media campaigns are planned and booked through a self-service platform.
domain founded_year HQ Location
Marketing campaigns are optimized across digital and traditional channels.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Abakus

Frequently Asked Questions about Abakus

When was Abakus founded?

Abakus was founded in 2013.

Where is Abakus located?

Abakus is headquartered in Emeryville, United States. It is registered at Emeryville, California, United States.

Is Abakus a funded company?

Abakus is a funded company, having raised a total of $825K across 2 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Dec 13, 2013.

How many employees does Abakus have?

As of Dec 31, 2016, the latest employee count at Abakus is 12.

What does Abakus do?

Abakus was founded in 2013 in Emeryville, United States, within the marketing technology sector. Software grounded in game theory is developed to analyze factors influencing sales from marketing efforts. A web-based user interface is employed to generate insights and recommendations for campaign optimization. Services are extended to clients including Mindshare and House of Kaizen, supporting data-driven decision-making in advertising strategies.

Who are the top competitors of Abakus?

Abakus's top competitors include Alembic, BrandMaker and Aprimo.

Who are Abakus's investors?

Abakus has 1 investor. Key investors include SAP.

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