Aberdeen Strategy & Research

Waltham, United States Founded: 1988 • Age: 38 yrs Acquired By SWZD
Intent-based marketing and sales solutions are provided by Aberdeen.
Request Access

About Aberdeen Strategy & Research

Aberdeen Strategy & Research is a company based in Waltham (United States) founded in 1988 by Peter Kastner and John Logan was acquired by SWZD in November 2020. It operates as a Professional Services, and Demand Gen. Aberdeen Strategy & Research has raised $10.7 million across 5 funding rounds from investors including Harte Hank, TL Ventures and Commonwealth Capital Ventures. The company has 50 employees as of December 31, 2019. Aberdeen Strategy & Research has completed 1 acquisition, including The Big Willow. Aberdeen Strategy & Research offers products and services including Market Research Solutions and Thought Leadership Assets. Aberdeen Strategy & Research operates in a competitive market with competitors including NexTech AR Solutions, Transmira, Poplar Studio, Aglet and mCanvas, among others.

  • Headquarter Waltham, United States
  • Employees 50 as on 31 Dec, 2019
  • Founders Peter Kastner, John Logan
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Aberdeen Strategy & Research, A Division Of Spiceworks Ziff Davis
Operational Areas
Technology → Extended, Virtual & Augmented Reality
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $10.7 M (USD)

    in 5 rounds

  • Latest Funding Round
    $1 M (USD), Series B

    Jul 01, 2005

  • Investors
    Harte Hank

    & 4 more

  • Employee Count
    50

    as on Dec 31, 2019

  • Investments & Acquisitions
  • Acquired by
    SWZD

    & 2 more

    (Nov 23, 2020)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Aberdeen Strategy & Research

Aberdeen Strategy & Research offers a comprehensive portfolio of products and services, including Market Research Solutions and Thought Leadership Assets. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Custom research solutions are provided for business strategies.

Market-facing assets are created for marketing campaigns.

People of Aberdeen Strategy & Research
Headcount 50-200
Employee Profiles 12
Employee Profiles
People
Davy Dimnet
B2b Inside Sales
People
Glen Sullivan
Business Development Director
People
Elsa Wilmann
Program Manager
People
Antonio de Sio
Calling Techniques & Conversation Guide Autoridad Emisora Aberdeen

Unlock access to complete

Funding Insights of Aberdeen Strategy & Research

Aberdeen Strategy & Research has successfully raised a total of $10.7M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $1 million completed in July 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series B — $1.0M
  • First Round

    (19 Mar 2001)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2005 Amount Series B - Aberdeen Strategy & Research Valuation

investors

Jun, 2004 Amount Series B - Aberdeen Strategy & Research Valuation

investors

Oct, 2003 Amount Debt – Convertible - Aberdeen Strategy & Research Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Aberdeen Strategy & Research

Aberdeen Strategy & Research has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Harte Hank, TL Ventures and Commonwealth Capital Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Early-stage companies are invested in globally by TL Ventures.
Founded Year Domain Location
Tech & offline focused VC firm investing in early & growth stage startups in the US
Founded Year Domain Location
Investments are directed toward opportunities in North America and Europe.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Aberdeen Strategy & Research

Aberdeen Strategy & Research has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include The Big Willow. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Prospective customer analytics platform for B2B buyer identification is offered.
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Aberdeen Strategy Research

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Aberdeen Strategy & Research Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Aberdeen Strategy & Research

Aberdeen Strategy & Research operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NexTech AR Solutions, Transmira, Poplar Studio, Aglet and mCanvas, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AR-based content management software is offered for 3D product experiences.
domain founded_year HQ Location
Provider of XR cloud for smart cities
domain founded_year HQ Location
Provider of augmented reality solutions for brands
domain founded_year HQ Location
AR Sneaker shopping game
domain founded_year HQ Location
Provides interactive mobile ads to boost brand recall and audience connections.
domain founded_year HQ Location
AR permissions on physical locations are managed and monetized.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Aberdeen Strategy & Research

Frequently Asked Questions about Aberdeen Strategy & Research

When was Aberdeen Strategy & Research founded?

Aberdeen Strategy & Research was founded in 1988 and raised its 1st funding round 13 years after it was founded.

Where is Aberdeen Strategy & Research located?

Aberdeen Strategy & Research is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.

Is Aberdeen Strategy & Research a funded company?

Aberdeen Strategy & Research is a funded company, having raised a total of $10.7M across 5 funding rounds to date. The company's 1st funding round was a Debt – Convertible of $600K, raised on Mar 19, 2001.

How many employees does Aberdeen Strategy & Research have?

As of Dec 31, 2019, the latest employee count at Aberdeen Strategy & Research is 50.

What does Aberdeen Strategy & Research do?

Independent and credible market research is conducted by Aberdeen Strategy Research, a division of Spiceworks Ziff Davis. Insights on technology, customer management, and business operations are offered through a fact-based, unbiased, and outcome-centric approach. Various sectors including analytics, cloud computing, and customer experience management are covered. Custom research solutions, thought leadership assets, and demand generation services are provided to inform business strategies and marketing campaigns. Critical thinking and data-driven actions are inspired across multiple industries.

Who are the top competitors of Aberdeen Strategy & Research?

Aberdeen Strategy & Research's top competitors include NexTech AR Solutions, mCanvas and Poplar Studio.

What products or services does Aberdeen Strategy & Research offer?

Aberdeen Strategy & Research offers Market Research Solutions and Thought Leadership Assets.

How many acquisitions has Aberdeen Strategy & Research made?

Aberdeen Strategy & Research has made 1 acquisition, including The Big Willow.

Who are Aberdeen Strategy & Research's investors?

Aberdeen Strategy & Research has 5 investors. Key investors include Harte Hank, TL Ventures, Commonwealth Capital Ventures, SWZD, and Halyard Capital.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available