About Aberdeen Strategy & Research
Aberdeen Strategy & Research is a Technology company based in Waltham (United States) founded in 1988 by Peter Kastner and John Logan, and was acquired by SWZD in November 2020. It operates as an intent-based marketing and sales solutions are provided by Aberdeen. It operates on a Professional Services and Demand Gen model. Aberdeen Strategy & Research has raised $10.7 million across 5 funding rounds from investors including Harte Hank, TL Ventures and Commonwealth Capital Ventures. The company has 50 employees. Aberdeen Strategy & Research has completed 1 acquisition, including The Big Willow. Its website aberdeen.com draws about 17 thousand monthly visits. Aberdeen Strategy & Research offers products and services including Market Research Solutions and Thought Leadership Assets. Its focus areas include Market Research and Business Intelligence. Its legal entity is Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis. Its competitors include NexTech AR Solutions, Transmira, Poplar Studio, Aglet and mCanvas and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
Independent and credible market research is conducted by Aberdeen Strategy Research, a division of Spiceworks Ziff Davis. Insights on technology, customer management, and business operations are offered through a fact-based, unbiased, and outcome-centric approach. Various sectors including analytics, cloud computing, and customer experience management are covered. Custom research solutions, thought leadership assets, and demand generation services are provided to inform business strategies and marketing campaigns. Critical thinking and data-driven actions are inspired across multiple industries.
- Headquarters Waltham, United States
- Employees 50
- Founders Peter Kastner, John Logan
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website aberdeen.com
- Social LinkedIn X Facebook
- Acquired by SWZD (Nov 2020)
- Legal Name Aberdeen Strategy & Research, A Division Of Spiceworks Ziff Davis
- Total Equity Funding$10.7M (USD)
in 5 rounds
- Latest Funding Round$1M (USD), Series B
Jul 2005
- InvestorsHarte Hank
& 4 more
- Employee Count50
- Investments & Acquisitions
- Acquired by
Products & Services of Aberdeen Strategy & Research
Aberdeen Strategy & Research offers a comprehensive portfolio of products and services, including Market Research Solutions and Thought Leadership Assets.
Custom research solutions are provided for business strategies.
Market-facing assets are created for marketing campaigns.
Funding Insights of Aberdeen Strategy & Research
Aberdeen Strategy & Research has successfully raised a total of $10.7M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $1 million completed in July 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.7M
- Total Rounds 5
- Last Round Series B — $1M
- First Round $6M
(Mar 2001)
- Investors Count 2
All 5 funding rounds of Aberdeen Strategy Research with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2005 | $1M | Series B | – | – | – |
| Jun 2004 | $3.2M | Series B | – | – | – |
| Oct 2003 | $600,000 | Debt – Convertible | – | – | – |
| Apr 2003 | $500,000 | Series B | – | – | – |
| Mar 2001 | $6M | Series B | – | TL Ventures |
5 investors in total: 5 institutional.
Investors in Aberdeen Strategy & Research
Aberdeen Strategy & Research has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Harte Hank, TL Ventures and Commonwealth Capital Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage companies are invested in globally by TL Ventures. | – | tl.ventures | Wayne, United States | |
Tech & offline focused VC firm investing in early & growth stage startups in the US | – | commonwealthvc.com | Woburn, United States | |
Investments are directed toward opportunities in North America and Europe. | – | halyard.com | Sarasota, United States | |
Multi-channel direct marketing and data analytics services are provided. | 1923 | hartehanks.com | Chelmsford, United States | |
Provides B2B marketing solutions, data insights, and demand generation services globally. | 2020 | swzd.com | Austin, United States |
Investor details for Aberdeen Strategy Research
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Aberdeen Strategy & Research
14 people are tracked at Aberdeen Strategy & Research (5 in leadership, 9 in team); the tracked headcount is 50.
| Name | Role | Group |
|---|---|---|
Peter Kastner | Co-Founder | Leadership |
John Logan | Co-Founder | Leadership |
Moshe M. Ovadya | CEO | Leadership |
Glen Sullivan | Business Development Director | Leadership |
Stacey Quandt | Research Director | Leadership |
Marien Cosmes | Country Manager, Spain. European Contact Center, Madrid. | Team |
Davy Dimnet | B2b Inside Sales | Team |
David Evancha | Senior Researcher | Team |
Maria del Carmen Benavides | Senior Caller Spain | Team |
Cris Garcia | Business Development Representative | Team |
Amy Daisy van Duzer | Business Development Manager | Team |
Thérèse Kah | Business Development France | Team |
Elsa Wilmann | Program Manager | Team |
Antonio de Sio | Calling Techniques & Conversation Guide Autoridad Emisora Aberdeen | Team |
Complete people profiles for Aberdeen Strategy & Research
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Aberdeen Strategy & Research
Aberdeen Strategy & Research has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include The Big Willow.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Prospective customer analytics platform for B2B buyer identification is offered. | thebigwillow.com | New York, United States | 2013 | Dec 2018 | •••• |
Complete acquisition details for Aberdeen Strategy Research
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Aberdeen Strategy & Research
7 dated milestones of Aberdeen Strategy & Research across 32 years, from founding to its latest funding, stage changes and deals.
- Founded Aberdeen Strategy & Research is founded.
- Funding First funding round of $6.0M.
- Funding Latest funding round, Series B, of $1.0M.
- Exit Acquired by Harte Hank.
- Exit Acquired by Halyard Capital.
- Acquisition Acquires The Big Willow.
- Exit Acquired by SWZD.
Competitors of Aberdeen Strategy & Research
Aberdeen Strategy & Research has 8 listed competitors in our database, 6 of them funded. They include NexTech AR Solutions, Transmira, Poplar Studio, Aglet and mCanvas, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nextechar.com | 2018 | Toronto, Canada | $2.1M | – | AR-based content management software is offered for 3D product experiences. | |
| transmira.com | 2013 | Raleigh, United States | $4.74M | – | Provider of XR cloud for smart cities | |
| poplar.studio | 2018 | London, United Kingdom | $3.26M | 18 | Provider of augmented reality solutions for brands | |
| aglet.app | 2020 | London, United Kingdom | $4.5M | 3 | AR Sneaker shopping game | |
| mcanvas.com | 2014 | Mumbai, India | – | 64 | Provides interactive mobile ads to boost brand recall and audience connections. | |
| darabase.com | 2019 | London, United Kingdom | $408,000 | 6 | AR permissions on physical locations are managed and monetized. | |
| aryel.io | 2019 | Milan, Italy | $3.96M | – | Provider of an augmented reality-based marketing platform | |
| scanta.io | 2016 | San Francisco, United States | – | – | Augmented reality-based marketing solution provider |
Detailed competitors of Aberdeen Strategy Research
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Aberdeen Strategy & Research
The website of Aberdeen Strategy & Research (aberdeen.com) receives about 17.2K visits a month.
- Monthly visits17.2K
▼ 9.5% vs previous month
Websites whose visitors overlap most with Aberdeen Strategy & Research. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yankeegroup.com | 100% | 9.7K | #2,143,121 | View details | |
| amrresearch.com | 95% | – | – | View details | |
| ventanaresearch.com | 94% | – | – | View details | |
criteriaforsuccess.com | criteriaforsuccess.com | 82% | – | #2,860,219 | – |
ovum.com | ovum.com | 82% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Aberdeen Strategy & Research
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Augmented & Virtual Reality Solutions
10 companies that operate in the same segment as Aberdeen Strategy & Research (Augmented & Virtual Reality Solutions), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of SDK for smart data capture from barcodes, files, and IDs | 2009 | Zurich, Zurich, Switzerland | USD 273.1 M | – | 363 | |
Augmented reality mobile games are designed and developed. | 2011 | San Francisco, California, United States | USD 772.84 M | USD 166.77 K | 584 | |
Interactive STEM kits are provided for children's learning. | 2016 | Bengaluru, Karnataka, India | USD 35.81 M | USD 2.23 M | 138 | |
Hardware-based iPad games for children are developed. | 2013 | Palo Alto, California, United States | USD 36 M | – | 112 | |
Provider of AI and AR-based virtual makeup application solutions | 2014 | Taipei, Taiwan | USD 75 M | USD 69.15 M | 342 | |
Cloud-based augmented reality software is provided for construction professionals. | 2017 | London, England, United Kingdom | USD 34.49 M | USD 5.87 M | 77 | |
Provider of wearable heads-up display for industrial workers | 2016 | Vancouver, Washington, United States | USD 145.48 M | USD 1.11 M | 19 | |
Virtual reality headsets are provided for immersive professional applications. | 2016 | Helsinki, Finland | USD 149.39 M | – | – | |
Virtual world games are facilitated through an NFT-based platform. | 2017 | Buenos Aires, Argentina | USD 25 M | – | – | |
AR-based content management software is offered for 3D product experiences. | 2018 | Toronto, Ontario, Canada | USD 2.1 M | USD 1.53 M | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Aberdeen Strategy & Research
Complete news archive for Aberdeen Strategy Research
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Aberdeen Strategy & Research
Aberdeen Strategy & Research was founded in 1988 and raised its 1st funding round 13 years after it was founded.
Aberdeen Strategy & Research is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.
Aberdeen Strategy & Research is a funded company, having raised a total of $10.7M across 5 funding rounds to date. The company's 1st funding round was a Series B of $6M, raised on Mar 2001.
Aberdeen Strategy & Research has 50 employees.
Independent and credible market research is conducted by Aberdeen Strategy Research, a division of Spiceworks Ziff Davis. Insights on technology, customer management, and business operations are offered through a fact-based, unbiased, and outcome-centric approach. Various sectors including analytics, cloud computing, and customer experience management are covered. Custom research solutions, thought leadership assets, and demand generation services are provided to inform business strategies and marketing campaigns. Critical thinking and data-driven actions are inspired across multiple industries.
Aberdeen Strategy & Research's top competitors include NexTech AR Solutions, mCanvas and Poplar Studio.
Aberdeen Strategy & Research offers Market Research Solutions and Thought Leadership Assets.
Aberdeen Strategy & Research has made 1 acquisition, including The Big Willow.
Aberdeen Strategy & Research has 5 investors. Key investors include Harte Hank, TL Ventures, Commonwealth Capital Ventures, SWZD, and Halyard Capital.
Aberdeen Strategy & Research operates through Aberdeen Strategy & Research, A Division Of Spiceworks Ziff Davis.
Yes. Aberdeen Strategy & Research was acquired by SWZD in November 2020.