About The Big Willow
The Big Willow is a Technology company based in New York (United States) founded in 2013, and was acquired by Aberdeen in December 2018. Prospective customer analytics platform for B2B buyer identification is offered. The Big Willow has raised $1.02 million across 1 funding round from investors including Aberdeen Strategy & Research, Connecticut Innovations and Stonehenge Capital. The company has 10 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its competitors include Twilio, Acquia and Segment; 3 of its 3 listed competitors have raised funding.
Company details
The Big Willow provide a platform the enables B2B companies to see the prospective customer identify new buyers, their interests and their stage in the buying cycle. Traces the electronic track of buyers journey and creates profiles to help in advertising, sales and Account based targeting. Claims to index the content consumption of 100 million devices from over one billion web sessions on 10,000 websites. Notable clients include Akamai, Apperian, Digital River and Vidyard.
- Headquarters New York, United States
- Employees 10
- Stage Acquired
- SectorsTechnology
- Website thebigwillow.com
- Social LinkedIn X Facebook
- Acquired by Aberdeen (Dec 2018)
- Total Equity Funding$1.02M (USD)
in 1 rounds
- Latest Funding Round$1.02M (USD), Seed
Jul 2017
- InvestorsAberdeen Strategy & Research
& 2 more
- Employee Count10
- Acquired byAberdeen
(Dec 2018)
Funding Insights of The Big Willow
The Big Willow has successfully raised a total of $1.02M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.02 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.02M
- Total Rounds 1
- Last Round Seed — $1.02M
- First Round $1.02M
(Jul 2017)
- Investors Count 2
All 1 funding rounds of The Big Willow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2017 | $1.02M | Seed | – | Connecticut Innovations, Stonehenge Capital | – |
3 investors in total: 3 institutional.
Investors in The Big Willow
The Big Willow has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Aberdeen Strategy & Research, Connecticut Innovations and Stonehenge Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital services for biotech, IT, and innovative sectors in Connecticut. | ctinnovations.com | |||
US private equity investments are managed by Stonehenge Capital. | stonehengecapital.com | Baton Rouge, United States | ||
Intent-based marketing and sales solutions are provided by Aberdeen. | 1988 | aberdeen.com | Waltham, United States |
Investor details for The Big Willow
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Timeline of The Big Willow
3 dated milestones of The Big Willow across 5 years, from founding to its latest funding, stage changes and deals.
- Founded The Big Willow is founded.
- Funding First funding round of $1.0M.
- Exit Acquired by Aberdeen.
Competitors of The Big Willow
The Big Willow has 3 listed competitors in our database, 3 of them funded. They include Twilio, Acquia and Segment.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. |
Detailed competitors of The Big Willow
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Top companies in MarketingTech
3 companies that operate in the same segment as The Big Willow (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about The Big Willow
The Big Willow was founded in 2013 and raised its 1st funding round 4 years after it was founded.
The Big Willow is headquartered in New York, United States. It is registered at New York, New York, United States.
The Big Willow is a funded company, having raised a total of $1.02M across 1 funding round to date. The company's 1st funding round was a Seed of $1.02M, raised on Jul 2017.
The Big Willow has 10 employees.
The Big Willow provide a platform the enables B2B companies to see the prospective customer identify new buyers, their interests and their stage in the buying cycle. Traces the electronic track of buyers journey and creates profiles to help in advertising, sales and Account based targeting. Claims to index the content consumption of 100 million devices from over one billion web sessions on 10,000 websites. Notable clients include Akamai, Apperian, Digital River and Vidyard.
The Big Willow has 3 investors. Key investors include Aberdeen Strategy & Research, Connecticut Innovations, and Stonehenge Capital.
Yes. The Big Willow was acquired by Aberdeen in December 2018.