Ad Badger

Austin, United States Founded: 2016 • Age: 10 yrs
Campaign management solutions for advertising automation are provided.

About Ad Badger

Ad Badger is a company based in Austin (United States) founded in 2016 by Michael Erickson Facchin. Ad Badger offers products and services including Ad Badger Software, Bid Optimizer Tool, and Negative Keyword Automation. Ad Badger operates in a competitive market with competitors including Marin Software, WordStream, Brevo, SleekFlow and Pixis, among others.

  • Headquarter Austin, United States
  • Founders Michael Erickson Facchin
  • Sectors
    Technology
    Media & Entertainment
  • Website category Business and Consumer Services · Business Services
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website adbadger.com
  • Social LinkedIn X Facebook Instagram YouTube
Key Metrics

Products & Services of Ad Badger

Ad Badger offers a comprehensive portfolio of products and services, including Ad Badger Software, Bid Optimizer Tool, and Negative Keyword Automation.

Ad Badger Software
PPC Management Platform

Platform for optimizing Amazon ads and reducing ACOS.

Bid Optimizer Tool
Bid Management

Automates bid adjustments based on conversion data.

Negative Keyword Automation
Keyword Tools

Identifies and adds inefficient keywords as negatives.

Apps and channels of Ad Badger

its YouTube channel Ad Badger has 1.5K subscribers and 30 videos.

Ad Badger
YouTube 1.5K subscribers 30 videos Science & Technology
Open channel

Videos from Ad Badger

The most watched videos on Ad Badger's YouTube channel, Ad Badger (1.5K subscribers). Click a video to play it here.

What Are 7 Overlooked Seller Central Tools? (Classic) [The PPC Den Podcast]
3.3K views
Amazon Product Page Optimization in a Rufus AI World [The PPC Den Podcast]
3.3K views
The Amazon PPC Campaign Structure Checklist [The PPC Den Podcast]
2.1K views
4 Techniques Working for Amazon PPC in 2025 [The PPC Den Podcast]
1.9K views

More on Ad Badger.

Funding Insights of Ad Badger

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Ad Badger with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Mar 2019–Seed–The Brandery
–
Valuation history

1 investors in total: 1 institutional.

Investors in Ad Badger

Ad Badger has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The Brandery.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
-
–brandery.org-
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Investor details for Ad Badger

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Ad Badger

7 people are tracked at Ad Badger (4 in leadership, 3 in team).

NameRoleGroup
Michael Erickson Facchin
FounderLeadership
Nancy Lili Gonzalez
Chief Joy OfficerLeadership
Monica Muro
Director of PartnershipsLeadership
Richard Forsythe
Fractional CTOLeadership
Jennifer Chan
Human Resources ManagerTeam
Emma Walker
Full Stack EngineerTeam
Drazen Zujovic
Lead DeveloperTeam
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Complete people profiles for Ad Badger

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Ad Badger

2 dated milestones of Ad Badger across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded Ad Badger is founded.
  2. Funding First funding round.

Competitors of Ad Badger

Ad Badger operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Marin Software, WordStream, Brevo, SleekFlow and Pixis, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
marinsoftware.com2006San Francisco, United States$100.8M299
Campaign management software is provided for automating digital ad workflows.
wordstream.com2007Boston, United States$25.57M220
PPC and social ads are managed via specialized software.
brevo.com2012Paris, France$197.37M–
Cloud-based campaign management solutions are delivered for enterprises.
sleekflow.io2019Singapore$15M–
Omnichannel conversational AI suite for customer engagement
pixis.ai2018Chicago, United States$209M–
Provider of an AI-powered platform for advertising campaign optimization and creative generation
swiftpage.com2001Denver, United States$2.5M88
Integrated marketing and CRM solutions are provided to businesses.
sharpspring.com2011Gainesville, United States–194
Cloud-based sales and marketing automation is provided for SMBs.
coccoc.com2008Hanoi, Vietnam$14M–
AI driven key-word based search engine
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Detailed competitors of Ad Badger

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Ad Badger

The website of Ad Badger (adbadger.com) receives about 36.7K visits a month and ranks #692,361 among all websites worldwide, #5,530 in Business Services.

  • Monthly visits
    36.7K

    ▼ 21% vs previous month

  • Unique visitors
    18K

    per month

  • Global rank
    #692,361

    among all websites

  • Category rank
    #5,530

    Business and Consumer Services · Business Services

Similar websites

Websites whose visitors overlap most with Ad Badger. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
brandbuilderuni.com
brandbuilderuni.com
100%
–#2,616,380–
sellerapp.com
100%
153.3K#300,823View details
marketplacevalet.com
98%
–#1,578,120View details
tracefuse.ai
96%
75K#458,769View details
eva.guru
95%
37.5K#853,289View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for Ad Badger

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Similar companies to Ad Badger

10 companies that operate in the same segment as Ad Badger (MarketingTech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of AI-powered customer relationship management software
2005Cambridge, Massachusetts, United StatesUSD 100.7 MUSD 3.13 B8,250
Zeta Global is recognized as an AI-powered marketing cloud.
2007New York, New York, United StatesUSD 360.17 MUSD 1.3 B2,190
Multi-channel online marketing tools are provided for small businesses.
1998Waltham, Massachusetts, United StatesUSD 37 M––
Cloud-based omnichannel communication and customer engagement platform is utilized.
2008San Francisco, California, United StatesUSD 239.77 MUSD 5.07 B5,540
Mobile marketing platform for attribution and user acquisition
2012San Francisco, California, United StatesUSD 1.72 BUSD 4.71 B1,560
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
SaaS email marketing solutions are offered to e-commerce businesses.
2012Boston, Massachusetts, United StatesUSD 778.5 MUSD 1.23 B2,180
Contact databases and sales intelligence are supplied to businesses.
2000Vancouver, Washington, United StatesUSD 32 MUSD 1.25 B3,510
Automated usability testing and feedback for mobile experiences is provided.
2007San Francisco, California, United StatesUSD 148.5 MUSD 21.68 M557
Video hosting, creation, management, and streaming services are provided.
2004New York, New York, United StatesUSD 450 MUSD 417.01 M1,100
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Frequently Asked Questions about Ad Badger

Ad Badger was founded in 2016 and raised its 1st funding round 3 years after it was founded.

Ad Badger is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Ad Badger was founded in 2016 in Austin, United States, and operates in the advertising technology sector. Software is offered to automate bid optimization, keyword research, and negative keyword management for ad campaigns. Operations focus on monthly usage-based pricing, with tools designed to streamline PPC processes for users in digital marketing.

Ad Badger's top competitors include Marin Software, Brevo and WordStream.

Ad Badger offers Ad Badger Software, Bid Optimizer Tool, and Negative Keyword Automation.

Ad Badger has 1 investor. Key investors include The Brandery.

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