About Adap
Adap is a Media & Entertainment company based in San Mateo (United States) founded in 2006, and was acquired by AOL in August 2013. Video advertising is facilitated programmatically via a specialized network. Adap has raised $47.55 million across 4 funding rounds from investors including Bessemer Venture Partners, AOL and Gemini Israel Ventures. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
Adap.tvs software helps people buy and sell video advertising via a network. Its video intelligence platform, Pathway enables brands, agencies, publishers and ad networks buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video. Audience Path is a platform that enables buyers to leverage custom data segments, reach their audiences across devices, optimize and access insights. Demand Path enables sellers to maximize the value of their media and create effective cross-screen strategies. The platform processes 4.3 billion video ads per month and more than 38,000 campaigns annually. Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan and the UK. The company was acquired by AOL in 2013.
- Total Equity Funding$47.55M (USD)
in 4 rounds
- Latest Funding Round$20M (USD), Series C
Mar 2011
- InvestorsBessemer Venture Partners
& 4 more
- Acquired byAOL
(Aug 2013)
Funding Insights of Adap
Adap has successfully raised a total of $47.55M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $20 million completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $47.55M
- Total Rounds 4
- Last Round Series C — $20M
- First Round $10M
(Jul 2007)
- Investors Count 4
All 4 funding rounds of Adap with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2011 | $20M | Series C | – | Bessemer Venture Partners | |
| Oct 2010 | $4.55M | Series B | – | – | – |
| Sep 2008 | $13M | Series B | – | – | |
| Jul 2007 | $10M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in Adap
Adap has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, AOL and Gemini Israel Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Early and seed stage investments are made in technology by Gemini Israel Ventures. | gemini.co.il | Herzliya, Israel | ||
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Online news, entertainment, and financial content is delivered. | 1983 | aol.com | New York, United States |
Investor details for Adap
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of Adap
4 dated milestones of Adap across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Adap is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series C, of $20.0M.
- Exit Acquired by AOL.
Competitors of Adap
Adap has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of Adap
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Adap
Websites that share an audience with Adap (adap.tv).
Websites whose visitors overlap most with Adap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| spotxchange.com | 100% | View details | |||
tremormedia.com | tremormedia.com | 99% | – | ||
corp.aol.com | corp.aol.com | 89% | – | ||
| watchdox.com | 82% | 2.8K | #4,509,798 | View details | |
geocam.tv | geocam.tv | 76% | #617,380 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Adap
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Adap (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Adap
Complete news archive for Adap
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Frequently Asked Questions about Adap
Adap was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Adap is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Adap is a funded company, having raised a total of $47.55M across 4 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Jul 2007.
Adap.tvs software helps people buy and sell video advertising via a network. Its video intelligence platform, Pathway enables brands, agencies, publishers and ad networks buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video. Audience Path is a platform that enables buyers to leverage custom data segments, reach their audiences across devices, optimize and access insights. Demand Path enables sellers to maximize the value of their media and create effective cross-screen strategies. The platform processes 4.3 billion video ads per month and more than 38,000 campaigns annually. Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan and the UK. The company was acquired by AOL in 2013.
Adap has 5 investors. Key investors include Bessemer Venture Partners, AOL, Gemini Israel Ventures, Redpoint Ventures, and Spark Capital.
Yes. Adap was acquired by AOL in August 2013.