About SpotX
SpotX is a Media & Entertainment company based in Denver (United States) founded in 2006, and was acquired by RTL in August 2017. Publishers are connected to demand sources via programmatic video platform. SpotX has raised $12 million across 2 funding rounds from investors including RTL and H.I.G. Capital. The company has 314 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its legal entity is SpotX, Inc. Its competitors include PubMatic, Sovrn and Sonobi; 3 of its 3 listed competitors have raised funding.
Company details
SpotX was founded in 2006 in Denver, United States, as a platform in the digital advertising sector. Publishers are linked with demand sources through a marketplace that supports brand campaigns across desktop, mobile, and connected TV inventory. Holistic inventory management is provided to optimize revenue. A 65 stake in the company was acquired by RTL Group for 144 million.
- Headquarters Denver, United States
- Employees 314
- Stage Acquired
- SectorsMedia & Entertainment
- Website spotxchange.com
- Social LinkedIn X Facebook
- Acquired by RTL (Aug 2017)
- Legal Name Spotx, Inc
Funding Insights of SpotX
SpotX has successfully raised a total of $12M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in December 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12M
- Total Rounds 2
- Last Round Series A — $12M
- Investors Count 1
All 2 funding rounds of SpotX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2010 | $12M | Series A | – | H.I.G. Capital | – |
| Jan 2008 | Angel Round | – | – | – |
2 investors in total: 2 institutional.
Investors in SpotX
SpotX has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include RTL and H.I.G. Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity capital is invested in small and mid-sized businesses. | higcapital.com | Miami, United States | ||
RTL is recognized as Europe’s leading entertainment brand. | 1924 | rtl.com | Luxembourg, Luxembourg |
Investor details for SpotX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of SpotX
4 dated milestones of SpotX across 11 years, from founding to its latest funding, stage changes and deals.
- Founded SpotX is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $12.0M.
- Exit Acquired by RTL.
Competitors of SpotX
SpotX has 3 listed competitors in our database, 3 of them funded. They include PubMatic, Sovrn and Sonobi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pubmatic.com | 2006 | Redwood, United States | $31M | 140 | SSP software is offered to publishers for ad inventory sales. | |
| sovrn.com | 2006 | Boulder, United States | $99.85M | 195 | Platform offering SSP solution | |
| sonobi.com | 2011 | New York, United States | $10.4M | 96 | Premium programmatic advertising solutions are provided for publishers and advertisers. |
Detailed competitors of SpotX
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SpotX
Websites that share an audience with SpotX (spotxchange.com).
Websites whose visitors overlap most with SpotX. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cisco.com | 100% | 14.5M | #3,521 | View details | |
dojo4.com | dojo4.com | 100% | #7,345,574 | – | |
| liverail.com | 87% | View details | |||
| mashable.com | 84% | 14.9M | #5,924 | View details | |
| sap.com | 66% | 15M | #3,427 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for SpotX
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as SpotX (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about SpotX
SpotX was founded in 2006 and raised its 1st funding round 2 years after it was founded.
SpotX is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
SpotX is a funded company, having raised a total of $12M across 2 funding rounds to date.
SpotX has 314 employees.
SpotX was founded in 2006 in Denver, United States, as a platform in the digital advertising sector. Publishers are linked with demand sources through a marketplace that supports brand campaigns across desktop, mobile, and connected TV inventory. Holistic inventory management is provided to optimize revenue. A 65 stake in the company was acquired by RTL Group for 144 million.
SpotX has 2 investors. Key investors include RTL, and H.I.G. Capital.
SpotX operates through Spotx, Inc.
Yes. SpotX was acquired by RTL in August 2017.