About LiveRail
LiveRail is a Media & Entertainment company based in San Francisco (United States) founded in 2008, and was acquired by Facebook in July 2014. RTB-based video ad targeting is supplied to premium publishers. LiveRail has raised $9 million across 4 funding rounds from investors including Facebook and Pond Venture Partners. The company has 74 employees. The company was acqui-hired. LiveRail offers products and services including Audience Network, Bidding Tools, and Monetization Manager. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its legal entity is LIVERAIL INC. Its competitors include PubMatic, Sovrn and Sonobi; 3 of its 3 listed competitors have raised funding.
Company details
LiveRail provides premium publishers with RTB based video ad targeting technology to serve better ads in the videos that appear on their websites and apps. Its supply side platform has more than 200 customers including Major League Baseball, ABC Family, AE Networks, Gannett, and Dailymotion. Introduced Mobile Video RTB technology in Jun 2014. Facebook recently(Jul 2014) announced acquisition of LiveRail for an estimated 500M.
- Headquarters San Francisco, United States
- Employees 74
- Stage Acquired
- SectorsMedia & Entertainment
- Website liverail.com
- Social LinkedIn X
- Acquired by Facebook (Jul 2014)
- Legal Name Liverail Inc
Products & Services of LiveRail
LiveRail offers a comprehensive portfolio of products and services, including Audience Network, Bidding Tools, and Monetization Manager.
Enables app monetization through targeted ads
Optimizes ad revenue for app developers
Assists in tracking and enhancing app ad performance
Funding Insights of LiveRail
LiveRail has successfully raised a total of $9M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $4 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 4
- Last Round Series C — $4M
- First Round $500,000
(Aug 2008)
- Investors Count 1
All 4 funding rounds of LiveRail with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | $4M | Series C | – | – | |
| Jan 2012 | $4M | Series B | – | – | – |
| Nov 2008 | $500,000 | Seed | – | – | – |
| Aug 2008 | $500,000 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in LiveRail
LiveRail has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Facebook and Pond Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| pondventures.com | ||||
Online social networking and communication services are provided globally. | 2004 | facebook.com | Menlo Park, United States |
Investor details for LiveRail
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of LiveRail
1146 people are tracked at LiveRail (372 in leadership, 10 in board & advisors, 764 in team); the tracked headcount is 74.
| Name | Role | Group |
|---|---|---|
Andrea Besmehn | Executive Assistant to the CEO | Leadership |
Emily Anderson | Senior People Analytics Business Partner | Leadership |
Christopher Palestro | Director & Associate General Counsel - Reality Labs | Leadership |
Suresh Ganapathy | Director Of Product Management, Genai | Leadership |
Aoife Hyland | Head Of Strategic Initiatives, Scaled Operations | Leadership |
Chris Sonderby | VP & Deputy General Counsel | Leadership |
Sandra Altine | VP, Workplace Diversity, Equity & Inclusion | Leadership |
Russ Salakhutdinov | VP | Leadership |
Alex Yu | Sr Director, Global Business Development Lead, Ai, Assistant | Leadership |
Tim Hall | Vice President - Data Center Operations | Leadership |
Lindsey May | Director, Finance Center Of Excellence | Leadership |
Adaeze O. | Sr. Strategic Partner Manager | Leadership |
Stacy L. | Head Of Ops, Patents, Licensing & Open Source | Leadership |
Nicholas Martin | Director, Global Recruiting & Selection Science | Leadership |
Honora Whitfield | Vice President, Global Operations, Scaled Operations | Leadership |
Tess Pinard | Head Of Demand Planning & Strategy | Leadership |
Nico C. | Director Of Strategy & Operations, Ar/vr And AI | Leadership |
Roshan Sumbaly | Director Of AI - Llama | Leadership |
Daniel Lennox-Choate | Director, Strategic Planning And Operations | Leadership |
Siobhan Cummiskey | Senior Director Of Content Policy, Regulatory Compliance | Leadership |
1126 more people are available in the full profile.
Complete people profiles for LiveRail
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of LiveRail
4 dated milestones of LiveRail across 6 years, from founding to its latest funding, stage changes and deals.
- Founded LiveRail is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series C, of $4.0M.
- Exit Acquired by Facebook.
Competitors of LiveRail
LiveRail has 3 listed competitors in our database, 3 of them funded. They include PubMatic, Sovrn and Sonobi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pubmatic.com | 2006 | Redwood, United States | $31M | 140 | SSP software is offered to publishers for ad inventory sales. | |
| sovrn.com | 2006 | Boulder, United States | $99.85M | 195 | Platform offering SSP solution | |
| sonobi.com | 2011 | New York, United States | $10.4M | 96 | Premium programmatic advertising solutions are provided for publishers and advertisers. |
Detailed competitors of LiveRail
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of LiveRail
Websites that share an audience with LiveRail (liverail.com).
Websites whose visitors overlap most with LiveRail. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| twitter.com | 100% | View details | |||
| spotxchange.com | 87% | View details | |||
| adap.tv | 85% | View details | |||
| on24.com | 65% | 2.6M | #23,216 | View details | |
videoegg.com | videoegg.com | 65% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for LiveRail
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as LiveRail (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Liverail
Complete news archive for LiveRail
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about LiveRail
LiveRail was founded in 2008.
LiveRail is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
LiveRail is a funded company, having raised a total of $9M across 4 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Aug 2008.
LiveRail has 74 employees.
LiveRail provides premium publishers with RTB based video ad targeting technology to serve better ads in the videos that appear on their websites and apps. Its supply side platform has more than 200 customers including Major League Baseball, ABC Family, AE Networks, Gannett, and Dailymotion. Introduced Mobile Video RTB technology in Jun 2014. Facebook recently(Jul 2014) announced acquisition of LiveRail for an estimated 500M.
LiveRail offers Audience Network, Bidding Tools, and Monetization Manager.
LiveRail has 2 investors. Key investors include Facebook, and Pond Venture Partners.
LiveRail operates through Liverail Inc.
Yes. LiveRail was acquired by Facebook in July 2014.