About Adify
Adify is a Media & Entertainment company based in San Bruno (United States) founded in 2005, and was acquired by Cox Enterprises in April 2008. Tools for vertical advertising networks are offered. Adify has raised $27 million across 2 funding rounds from investors including General Electric, USVP and Peacock Equity. Adify offers products and services including DOOH Advertising Platform and Campaign Management Tools. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device.
Company details
Adify provides tools and services to build vertical advertising and content networks for advertisers, agencies, publishers and network builders. Adify offers Adify network builder which is an integrated tech platform enabling media companies and entrepreneurs to build and commercialize vertical networks. And, Adify Ad server which enables media companies to serve ads on their owned and operated site. It also provides trafficking, publisher payment and support and media services. Adify was acquired by Cox Communications Enterprises on April 29, 2008 for 300 million.
- Headquarters San Bruno, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website coxdigitalsolutions.com
- Social LinkedIn X Facebook
- Acquired by Cox Enterprises (Apr 2008)
- Legal Name Adify
- Total Equity Funding$27M (USD)
in 2 rounds
- Latest Funding Round$19M (USD), Series B
Apr 2007
- InvestorsGeneral Electric
& 6 more
- Acquired byCox Enterprises
(Apr 2008)
Products & Services of Adify
Adify offers a comprehensive portfolio of products and services, including DOOH Advertising Platform and Campaign Management Tools.
A platform is provided for managing digital out-of-home advertisements on mobile billboards.
Tools are offered for configuring and deploying advertising campaigns with audience targeting.
Funding Insights of Adify
Adify has successfully raised a total of $27M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $19 million completed in April 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27M
- Total Rounds 2
- Last Round Series B — $19M
- First Round $8M
(Aug 2006)
- Investors Count 6
All 2 funding rounds of Adify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2007 | $19M | Series B | – | Time Warner Investments | |
| Aug 2006 | $8M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Adify
Adify has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include General Electric, USVP and Peacock Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm that focuses on early stage investments in the US | usvp.com | Menlo Park, United States | ||
Venture capital investments are directed toward early-stage technology companies. | peacockequity.com | New York, United States | ||
Early to mid-stage ventures are funded by the firm. | timewarner.com/company/time-warner-investments | New York, United States | ||
Venture capital firm focused on tech sectors | venrock.com | Palo Alto, United States | ||
Early stage VC firm investing in the US | signiaventurepartners.com | Menlo Park, United States | ||
Diversified operations are conducted across multiple industries worldwide. | 1892 | ge.com | United States | |
Communications, automotive, and sustainability services offered by Cox Enterprises. | coxenterprises.com |
Investor details for Adify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Adify
4 dated milestones of Adify across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Adify is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Series B, of $19.0M.
- Exit Acquired by Cox Enterprises.
Web traffic of Adify
The website of Adify (adify.com) receives about 1K visits a month.
- Monthly visits1K
▼ 11.2% vs previous month
Websites whose visitors overlap most with Adify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| turn.com | 100% | 62.5K | View details | ||
| adbrite.com | 100% | View details | |||
| kontera.com | 98% | View details | |||
| tribalfusion.com | 96% | View details | |||
adifymedia.com | adifymedia.com | 96% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Adify
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Adify (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Adify
Adify was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Adify is headquartered in San Bruno, United States. It is registered at San Bruno, California, United States.
Adify is a funded company, having raised a total of $27M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Aug 2006.
Adify provides tools and services to build vertical advertising and content networks for advertisers, agencies, publishers and network builders. Adify offers Adify network builder which is an integrated tech platform enabling media companies and entrepreneurs to build and commercialize vertical networks. And, Adify Ad server which enables media companies to serve ads on their owned and operated site. It also provides trafficking, publisher payment and support and media services. Adify was acquired by Cox Communications Enterprises on April 29, 2008 for 300 million.
Adify offers DOOH Advertising Platform and Campaign Management Tools.
Adify has 7 investors. Key investors include General Electric, USVP, Peacock Equity, Time Warner Investments, and Venrock.
Adify operates through Adify.
Yes. Adify was acquired by Cox Enterprises in April 2008.