About Adify
Adify is a company based in San Bruno (United States) founded in 2005 was acquired by Cox Enterprises in April 2008.. Adify has raised $27 million across 2 funding rounds from investors including General Electric, USVP and Peacock Equity. Adify offers products and services including DOOH Advertising Platform and Campaign Management Tools.
- Headquarter San Bruno, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Adify
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$27 M (USD)
in 2 rounds
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Latest Funding Round
$19 M (USD), Series B
Apr 18, 2007
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Investors
General Electric
& 6 more
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Employee Count
Employee Count
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Acquired by
Cox Enterprises
(Apr 29, 2008)
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Products & Services of Adify
Adify offers a comprehensive portfolio of products and services, including DOOH Advertising Platform and Campaign Management Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform is provided for managing digital out-of-home advertisements on mobile billboards.
Tools are offered for configuring and deploying advertising campaigns with audience targeting.
Funding Insights of Adify
Adify has successfully raised a total of $27M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $19 million completed in April 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $19.0M
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First Round
First Round
(01 Aug 2006)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2007 | Amount | Series B - Adify | Valuation | Time Warner Investments | |
| Aug, 2006 | Amount | Series A - Adify | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adify
Adify has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include General Electric, USVP and Peacock Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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VC firm that focuses on early stage investments in the US
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Founded Year | Domain | Location | |
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Venture capital investments are directed toward early-stage technology companies.
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Founded Year | Domain | Location | |
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Early to mid-stage ventures are funded by the firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adify
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adify
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adify Comparisons
Competitors of Adify
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Adify
When was Adify founded?
Adify was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Where is Adify located?
Adify is headquartered in San Bruno, United States. It is registered at San Bruno, California, United States.
Is Adify a funded company?
Adify is a funded company, having raised a total of $27M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Aug 01, 2006.
What does Adify do?
Adify provides tools and services to build vertical advertising and content networks for advertisers, agencies, publishers and network builders. Adify offers Adify network builder which is an integrated tech platform enabling media companies and entrepreneurs to build and commercialize vertical networks. And, Adify Ad server which enables media companies to serve ads on their owned and operated site. It also provides trafficking, publisher payment and support and media services. Adify was acquired by Cox Communications Enterprises on April 29, 2008 for 300 million.
What products or services does Adify offer?
Adify offers DOOH Advertising Platform and Campaign Management Tools.
Who are Adify's investors?
Adify has 7 investors. Key investors include General Electric, USVP, Peacock Equity, Time Warner Investments, and Venrock.
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