About Aditive
Aditive is a Media & Entertainment company based in San Francisco (United States) founded in 2010, and was acquired by Acxiom in March 2014. Advertising through social sharing. Aditive has raised $3.3 million across 1 funding round from investors including Acxiom and Compound. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its competitors include mParticle, Zefr and Acxiom; 2 of its 3 listed competitors have raised funding.
Company details
Aditive was founded in 2010 in San Francisco, United States, operating in the advertising technology sector. A platform is provided by the company to utilize human connections for enhancing brand messaging and engagements. Insights into media engagement are offered, with real-time identification of buyers, sharers, and influencers. Messaging is dynamically personalized based on consumer advocacy potential. The company was acquired by Acxiom in March 2014.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website aditive.com
- Social LinkedIn X
- Acquired by Acxiom (Mar 2014)
Funding Insights of Aditive
Aditive has successfully raised a total of $3.3M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $3.3 million completed in August 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.3M
- Total Rounds 1
- Last Round Private Equity Round — $3.3M
- First Round $3.3M
(Aug 2012)
- Investors Count 1
All 1 funding rounds of Aditive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | $3.3M | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Aditive
Aditive has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Acxiom and Compound.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Compound is recognized as a thesis-driven investment firm. | compound.vc | New York, United States | ||
Acxiom is engaged in providing data-driven marketing solutions. | 1969 | acxiom.com | Little Rock, United States |
Investor details for Aditive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Aditive
3 dated milestones of Aditive across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Aditive is founded.
- Funding First funding round of $3.3M.
- Exit Acquired by Acxiom.
Competitors of Aditive
Aditive has 3 listed competitors in our database, 2 of them funded. They include mParticle, Zefr and Acxiom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. |
Detailed competitors of Aditive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Aditive (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Aditive
Aditive was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Aditive is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Aditive is a funded company, having raised a total of $3.3M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $3.3M, raised on Aug 2012.
Aditive was founded in 2010 in San Francisco, United States, operating in the advertising technology sector. A platform is provided by the company to utilize human connections for enhancing brand messaging and engagements. Insights into media engagement are offered, with real-time identification of buyers, sharers, and influencers. Messaging is dynamically personalized based on consumer advocacy potential. The company was acquired by Acxiom in March 2014.
Yes. Aditive was acquired by Acxiom in March 2014.