About Aditive
Aditive is a company based in San Francisco (United States) founded in 2010 was acquired by Acxiom in March 2014.. Aditive has raised $3.3 million across 1 funding round from investors including Acxiom and Compound. Aditive operates in a competitive market with competitors including mParticle, Zefr, Permutive, Acxiom and Lotame, among others.
- Headquarter San Francisco, United States
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Funding Insights of Aditive
Aditive has successfully raised a total of $3.3M through 1 strategic funding round. The most recent funding activity was a Private Equity Round round of $3.3 million completed in August 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Private Equity Round — $3.3M
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First Round
First Round
(22 Aug 2012)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2012 | Amount | Private Equity Round - Aditive | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Aditive
Aditive has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Acxiom and Compound. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Compound is recognized as a thesis-driven investment firm.
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Founded Year | Domain | Location | |
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Acxiom is engaged in providing data-driven marketing solutions.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Aditive
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Aditive
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Aditive Comparisons
Competitors of Aditive
Aditive operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Permutive, Acxiom and Lotame, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| domain | founded_year | HQ Location |
Cloud based video right management solution provider
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| domain | founded_year | HQ Location |
Ad data management platform is provided to advertisers and publishers.
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| domain | founded_year | HQ Location |
Acxiom is engaged in providing data-driven marketing solutions.
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| domain | founded_year | HQ Location |
Audience data is collected and managed via a specialized platform.
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| domain | founded_year | HQ Location |
Real-time insights are captured for targeted visual media campaigns.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Aditive
When was Aditive founded?
Aditive was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Where is Aditive located?
Aditive is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Aditive a funded company?
Aditive is a funded company, having raised a total of $3.3M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $3.3M, raised on Aug 22, 2012.
What does Aditive do?
Aditive was founded in 2010 in San Francisco, United States, operating in the advertising technology sector. A platform is provided by the company to utilize human connections for enhancing brand messaging and engagements. Insights into media engagement are offered, with real-time identification of buyers, sharers, and influencers. Messaging is dynamically personalized based on consumer advocacy potential. The company was acquired by Acxiom in March 2014.