Adverty

Stockholm, Sweden Founded: 2016 • Age: 10 yrs
Platform offering in game advertising software
Annual revenue $2.9M Latest available
Total funding $570,000 3 rounds
Employees 20 Tracked headcount
Investors 4 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About Adverty

Adverty is a company based in Stockholm (Sweden) founded in 2016 by Niklas Bakos. Adverty has raised $570 thousand across 3 funding rounds from investors including European Union, EIC Fund and Daniel Daboczy. The company has 20 employees as of December 31, 2024. Adverty offers products and services including In-Play Advertising Platform and BrainImpression. Adverty operates in a competitive market with competitors including Supersonic, Supponor, Super League, Bidstack and Anzu, among others.

  • Headquarter Stockholm, Sweden
  • Employees 20 as on 31 Dec, 2024
  • Founders Niklas Bakos
  • Stage Public
  • Sectors
    Media & Entertainment
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Adverty Ab
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Gaming & Interactive Entertainment Unlock Sub-Sector Unlock Segment
Media & Entertainment → Sports, Events & Attractions Unlock Sub-Sector Unlock Segment
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $2.89 M (USD)
    1.35
    as on Dec 31, 2024
  • Net Profit
    -$1.82 M (USD)
    -12.38
    as on Dec 31, 2024
  • EBITDA
    -$1.53 M (USD)
    -5.83
    as on Dec 31, 2024
  • Total Equity Funding
    $570 K (USD)

    in 3 rounds

  • Latest Funding Round
    $56.9 K (USD), Grant

    Feb 28, 2019

  • Investors
  • Employee Count
    20

    as on Dec 31, 2024

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

IPO & Listings of Adverty

Adverty is a publicly listed company on the NGM with ticker symbol ADVT in Sweden, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NGM · Ticker: ADVT · Sector: Technology services · Sweden

Products & Services of Adverty

Adverty offers a comprehensive portfolio of products and services, including In-Play Advertising Platform and BrainImpression.

Product name locked
Category locked
Primary

Platform for in-game ads to engage audiences and monetize games.

Product name locked
Category locked
Locked

Technology to track ad viewability and detect fraud in gaming.

People of Adverty

Headcount 10-50
Employee Profiles 12
Board Members and Advisors 1
Employee Profiles
People
Calle Sténson
Chief Technology Officer
People
Jonas Söderqvist
CEO
People
Anders Rössel
CFO
People
Niklas Bakos
Chief Strategy Officer

Unlock access to complete

Funding Insights of Adverty

Adverty has successfully raised a total of $570K across 3 strategic funding rounds. The most recent funding activity was a Grant round of $56.9 thousand completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Adverty

Adverty has secured backing from 4 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include European Union, EIC Fund and Daniel Daboczy.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Government agency and accelerator focusing on innovative startups and SMEs
Locked Locked Locked
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
Locked Locked Locked

Daniel Daboczy

Angel investor, co-founder of FundedByMe, active in Indian startup ecosystem
Locked Locked Locked
Premium access

Investor details for Adverty

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Adverty

Investments
Premium access

Investment portfolio details for Adverty

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Adverty

Premium access

Detailed financials for Adverty

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Adverty Comparisons

Adverty Primary company
Description
Platform offering in game advertising software
Location
Stockholm, Sweden
Founded Year
2016
Annual Revenue
$2.89 M (USD)
Net Profit
-$1.82 M (USD)
EBITDA
-$1.53 M (USD)
Employees
20
As of 2024
Premium access

Peer comparison for Adverty

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Adverty

Adverty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Supersonic, Supponor, Super League, Bidstack and Anzu, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Game publishing solutions are provided by Supersonic for developers.
Locked Locked Locked
In-game advertising solutions are delivered via AI-driven virtual technology.
Locked Locked Locked
Networks of games, monetization tools, and content channels are provided.
Locked Locked Locked
In-game advertising platform is provided for developers and advertisers.
Locked Locked Locked
In-game ad network software is provided by Anzu's platform.
Locked Locked Locked
In-game audio advertising solutions provider
Premium access

Detailed competitors of Adverty

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Adverty

Premium access

Complete news archive for Adverty

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Adverty

Adverty was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Adverty is headquartered in Stockholm, Sweden.

Niklas Bakos is the current CEO of Adverty. They have also founded this company.

Adverty is a funded company, having raised a total of $570K across 3 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Adverty is 20.

Annual revenue of Adverty is $2.89M as on Dec 31, 2024.

Platform offering in game advertising software. It allows the developers to monetize their content through the non-intrusive placement of ads in games and applications. It provides in-depth insights such as ad spending or revenue by geo, location, scenario, etc, and optimizes the campaigns. The platform helps users to measure where the users are looking thereby enabling advertisers to pay for actual views or interactions. It identifies valid impressions, fraudulent traffic according to digital advertising standards.

Adverty's top competitors include Supersonic, Bidstack and Supponor.

Adverty offers In-Play Advertising Platform and BrainImpression.

Yes, Adverty is publicly traded on NGM under the ticker symbol ADVT.

Adverty has 4 investors. Key investors include European Union, EIC Fund, Daniel Daboczy, and Pontus Dahlström.

The ticker symbol of Adverty is ADVT on NGM.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available