About Adverty
Adverty is a company based in Stockholm (Sweden) founded in 2016 by Niklas Bakos. Adverty has raised $570 thousand across 3 funding rounds from investors including European Union, EIC Fund and Daniel Daboczy. The company has 20 employees as of December 31, 2024. Adverty offers products and services including In-Play Advertising Platform and BrainImpression. Adverty operates in a competitive market with competitors including Supersonic, Supponor, Super League, Bidstack and Anzu, among others.
- Headquarter Stockholm, Sweden
- Employees 20 as on 31 Dec, 2024
- Founders Niklas Bakos
- Stage Public
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Sectors
Media & EntertainmentTechnology
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Email
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Phone
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Website
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Social
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- Legal Name Adverty Ab
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Annual Revenue
$2.89 M (USD)1.35as on Dec 31, 2024
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Net Profit
-$1.82 M (USD)-12.38as on Dec 31, 2024
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EBITDA
-$1.53 M (USD)-5.83as on Dec 31, 2024
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Total Equity Funding
$570 K (USD)
in 3 rounds
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Latest Funding Round
$56.9 K (USD), Grant
Feb 28, 2019
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Investors
European Union
& 3 more
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Employee Count
20
as on Dec 31, 2024
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IPO & Listings of Adverty
Adverty is a publicly listed company on the NGM with ticker symbol ADVT in Sweden, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Adverty
Adverty offers a comprehensive portfolio of products and services, including In-Play Advertising Platform and BrainImpression.
Platform for in-game ads to engage audiences and monetize games.
Technology to track ad viewability and detect fraud in gaming.
People of Adverty
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Software Development Team
6 people
Leadership Team
4 people
Finance and Accounting
3 people
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Funding Insights of Adverty
Adverty has successfully raised a total of $570K across 3 strategic funding rounds. The most recent funding activity was a Grant round of $56.9 thousand completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Adverty
Adverty has secured backing from 4 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include European Union, EIC Fund and Daniel Daboczy.
| Investor | Description | Founded Year | Domain | Location |
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Government agency and accelerator focusing on innovative startups and SMEs
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Daniel Daboczy |
Angel investor, co-founder of FundedByMe, active in Indian startup ecosystem
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Locked | Locked | Locked |
Investor details for Adverty
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Investments & Acquisitions by Adverty
Investment portfolio details for Adverty
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Financial Statements - Adverty
Detailed financials for Adverty
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Adverty Comparisons
Peer comparison for Adverty
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Competitors of Adverty
Adverty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Supersonic, Supponor, Super League, Bidstack and Anzu, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Game publishing solutions are provided by Supersonic for developers.
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In-game advertising solutions are delivered via AI-driven virtual technology.
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Networks of games, monetization tools, and content channels are provided.
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In-game advertising platform is provided for developers and advertisers.
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In-game ad network software is provided by Anzu's platform.
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In-game audio advertising solutions provider
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Detailed competitors of Adverty
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Latest news on Adverty
Complete news archive for Adverty
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Frequently Asked Questions about Adverty
Adverty was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Adverty is headquartered in Stockholm, Sweden.
Niklas Bakos is the current CEO of Adverty. They have also founded this company.
Adverty is a funded company, having raised a total of $570K across 3 funding rounds to date.
As of Dec 31, 2024, the latest employee count at Adverty is 20.
Annual revenue of Adverty is $2.89M as on Dec 31, 2024.
Platform offering in game advertising software. It allows the developers to monetize their content through the non-intrusive placement of ads in games and applications. It provides in-depth insights such as ad spending or revenue by geo, location, scenario, etc, and optimizes the campaigns. The platform helps users to measure where the users are looking thereby enabling advertisers to pay for actual views or interactions. It identifies valid impressions, fraudulent traffic according to digital advertising standards.
Adverty's top competitors include Supersonic, Bidstack and Supponor.
Adverty offers In-Play Advertising Platform and BrainImpression.
Yes, Adverty is publicly traded on NGM under the ticker symbol ADVT.
Adverty has 4 investors. Key investors include European Union, EIC Fund, Daniel Daboczy, and Pontus Dahlström.
The ticker symbol of Adverty is ADVT on NGM.