About Adverty
Adverty is a company based in Stockholm (Sweden) founded in 2016 by Niklas Bakos.. Adverty has raised $570 thousand across 3 funding rounds from investors including European Union, EIC Fund and Daniel Daboczy. The company has 20 employees as of December 31, 2024. Adverty offers products and services including In-Play Advertising Platform and BrainImpression. Adverty operates in a competitive market with competitors including Supersonic, Supponor, Super League, Bidstack and Anzu, among others.
- Headquarter Stockholm, Sweden
- Employees 20 as on 31 Dec, 2024
- Founders Niklas Bakos
- Stage Public
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Sectors
Media & EntertainmentTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Adverty Ab
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Annual Revenue
$2.89 M (USD)1.35as on Dec 31, 2024
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Net Profit
$-1.82 M (USD)-12.38as on Dec 31, 2024
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EBITDA
$-1.53 M (USD)-5.83as on Dec 31, 2024
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Total Equity Funding
$570 K (USD)
in 3 rounds
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Latest Funding Round
$56.9 K (USD), Grant
Feb 28, 2019
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Investors
European Union
& 3 more
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Employee Count
20
as on Dec 31, 2024
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IPO & Listings of Adverty
Adverty is a publicly listed company on the NGM with ticker symbol ADVT in Sweden, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Adverty
Adverty offers a comprehensive portfolio of products and services, including In-Play Advertising Platform and BrainImpression. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for in-game ads to engage audiences and monetize games.
Technology to track ad viewability and detect fraud in gaming.
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Software Development Team
6 people
Leadership Team
4 people
Finance and Accounting
3 people
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Funding Insights of Adverty
Adverty has successfully raised a total of $570K across 3 strategic funding rounds. The most recent funding activity was a Grant round of $56.9 thousand completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Grant — $56,902
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First Round
First Round
(04 May 2017)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2019 | Amount | Grant - Adverty | Valuation |
investors |
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| Sep, 2018 | Amount | Grant - Adverty | Valuation |
investors |
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| May, 2017 | Amount | Seed - Adverty | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adverty
Adverty has secured backing from 4 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include European Union, EIC Fund and Daniel Daboczy. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Government agency and accelerator focusing on innovative startups and SMEs
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Founded Year | Domain | Location | |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location | |
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DD
Daniel Daboczy |
Angel investor, co-founder of FundedByMe, active in Indian startup ecosystem
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adverty
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adverty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adverty Comparisons
Competitors of Adverty
Adverty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Supersonic, Supponor, Super League, Bidstack and Anzu, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
In-game advertising solutions are delivered via AI-driven virtual technology.
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| domain | founded_year | HQ Location |
Networks of games, monetization tools, and content channels are provided.
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| domain | founded_year | HQ Location |
In-game advertising platform is provided for developers and advertisers.
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| domain | founded_year | HQ Location |
In-game ad network software is provided by Anzu's platform.
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| domain | founded_year | HQ Location |
In-game audio advertising solutions provider
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adverty
Frequently Asked Questions about Adverty
When was Adverty founded?
Adverty was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Adverty located?
Adverty is headquartered in Stockholm, Sweden.
Who is the current CEO of Adverty?
Niklas Bakos is the current CEO of Adverty. They have also founded this company.
Is Adverty a funded company?
Adverty is a funded company, having raised a total of $570K across 3 funding rounds to date. The company's 1st funding round was a Seed of $570K, raised on May 04, 2017.
How many employees does Adverty have?
As of Dec 31, 2024, the latest employee count at Adverty is 20.
What is the annual revenue of Adverty?
Annual revenue of Adverty is $2.89M as on Dec 31, 2024.
What does Adverty do?
Platform offering in game advertising software. It allows the developers to monetize their content through the non-intrusive placement of ads in games and applications. It provides in-depth insights such as ad spending or revenue by geo, location, scenario, etc, and optimizes the campaigns. The platform helps users to measure where the users are looking thereby enabling advertisers to pay for actual views or interactions. It identifies valid impressions, fraudulent traffic according to digital advertising standards.
Who are the top competitors of Adverty?
Adverty's top competitors include Supersonic, Bidstack and Supponor.
What products or services does Adverty offer?
Adverty offers In-Play Advertising Platform and BrainImpression.
Is Adverty publicly traded?
Yes, Adverty is publicly traded on NGM under the ticker symbol ADVT.
Who are Adverty's investors?
Adverty has 4 investors. Key investors include European Union, EIC Fund, Daniel Daboczy, and Pontus Dahlström.
What is Adverty's ticker symbol?
The ticker symbol of Adverty is ADVT on NGM.
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