About AliveLab
AliveLab is a company based in London (United Kingdom) founded in 2015 by Sharon Wyness and James Murden. AliveLab has raised $246.27 thousand across 2 funding rounds from investors including HSBC. The company has 3 employees. AliveLab offers products and services including Mardles App, AR Stickers, Story Books, Colouring Books, and Fancy Dress Masks. AliveLab operates in a competitive market with competitors including Osmo, PlayShifu, zSpace, Smartivity and Inspirit, among others.
- Headquarter London, United Kingdom
- Employees 3
- Founders Sharon Wyness, James Murden
- SectorsTechnologyEducation
- Email••••••••
- Phone•••• ••••
- Website alivelab.co.uk
- Social LinkedIn
- Legal Name Alivelab Ltd
- Total Equity Funding$246.27K (USD)
in 2 rounds
- Latest Funding Round$54.98K (USD), Debt – Conventional
Dec 2019
- Investors
- Employee Count3
Products & Services of AliveLab
AliveLab offers a comprehensive portfolio of products and services, including Mardles App, AR Stickers, Story Books, Colouring Books, and Fancy Dress Masks.
Mobile app that animates stickers and books for interactive play
Stickers that come alive via app for children's entertainment
Books with AR features for engaging storytelling experiences
Colouring books enhanced with AR for creative digital interactions
Masks that animate through app for fun family activities
Funding Insights of AliveLab
AliveLab has successfully raised a total of $246.27K across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $54.98 thousand completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $246,267
- Total Rounds 2
- Last Round Debt – Conventional — $54,982
- First Round $246,267
(Oct 2017)
- Investors Count 1
All 2 funding rounds of AliveLab with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $54,982 | Debt – Conventional | – | – | |
| Oct 2017 | $246,267 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in AliveLab
AliveLab has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include HSBC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom |
Investor details for AliveLab
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People of AliveLab
2 people are tracked at AliveLab (2 in leadership); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Sharon Wyness | Co-Founder & CEO | Leadership |
James Murden | Co-Founder | Leadership |
Complete people profiles for AliveLab
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Timeline of AliveLab
3 dated milestones of AliveLab across 4 years, from founding to its latest funding, stage changes and deals.
- Founded AliveLab is founded.
- Funding First funding round of $246K.
- Funding Latest funding round, Debt – Conventional, of $55K.
Competitors of AliveLab
AliveLab operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Osmo, PlayShifu, zSpace, Smartivity and Inspirit, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playosmo.com | 2013 | Palo Alto, United States | $36M | 112 | Hardware-based iPad games for children are developed. | |
| playshifu.com | 2016 | Bengaluru, India | $35.81M | 142 | Interactive STEM kits are provided for children's learning. | |
| zspace.com | 2007 | San Jose, United States | $79.06M | 69 | AR/VR headsets and educational content are supplied for immersive learning. | |
| smartivity.in | 2015 | Delhi, India | $5.88M | 49 | Platform offering toys to boost children's brain development and creativity | |
| inspiritvr.com | 2017 | Palo Alto, United States | $3.9M | 8 | Virtual labs and simulations for science education are provided. | |
| inceptionxr.com | 2016 | London, United Kingdom | $15M | – | VR content distribution platform and AR educational solutions are developed. | |
| prismsvr.com | 2019 | Brooklyn, United States | $16.75M | – | Provider of an education platform that utilizes virtual reality to teach core math and science concepts | |
| thinglink.com | 2010 | Palo Alto, United States | $4.3M | 3 | Interactive images and videos are created via cloud-based solutions. | |
| lightup.io | 2013 | Palo Alto, United States | – | – | AR-based educational kits are developed for interactive learning experiences. |
Detailed competitors of AliveLab
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Latest news on Alivelab
Complete news archive for AliveLab
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Similar companies to AliveLab
10 companies that operate in the same segment as AliveLab (Augmented & Virtual Reality Solutions), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Augmented reality mobile games are designed and developed. | 2011 | San Francisco, California, United States | USD 772.84 M | USD 166.77 K | – | |
Interactive STEM kits are provided for children's learning. | 2016 | Bengaluru, Karnataka, India | USD 35.81 M | USD 2.23 M | 138 | |
Hardware-based iPad games for children are developed. | 2013 | Palo Alto, California, United States | USD 36 M | – | 112 | |
Provider of AI and AR-based virtual makeup application solutions | 2014 | Taipei, Taiwan | USD 75 M | USD 69.15 M | 342 | |
Cloud-based augmented reality software is provided for construction professionals. | 2017 | London, England, United Kingdom | USD 34.49 M | USD 5.87 M | 77 | |
Provider of wearable heads-up display for industrial workers | 2016 | Vancouver, Washington, United States | USD 145.48 M | USD 1.11 M | 19 | |
Virtual reality headsets are provided for immersive professional applications. | 2016 | Helsinki, Finland | USD 149.39 M | – | – | |
Virtual world games are facilitated through an NFT-based platform. | 2017 | Buenos Aires, Argentina | USD 25 M | – | – | |
AR-based content management software is offered for 3D product experiences. | 2018 | Toronto, Ontario, Canada | USD 2.1 M | USD 1.53 M | – | |
VR-based home therapy systems are developed for symptom treatment. | 2016 | Brookline, Massachusetts, United States | USD 29 M | – | – |
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Frequently Asked Questions about AliveLab
AliveLab was founded in 2015 and raised its 1st funding round 2 years after it was founded.
AliveLab is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Sharon Wyness is the current CEO of AliveLab. They have also founded this company.
AliveLab is a funded company, having raised a total of $246.27K across 2 funding rounds to date. The company's 1st funding round was a Seed of $246.27K, raised on Oct 2017.
AliveLab has 3 employees.
AliveLab provides augmented reality-based education solutions for kids. Known as Mardles, it provides a range of superimposed products that includes stickers, coloring books, storybooks, and fancy dress masks. Also allows users to experience augmented reality content like animations of dinosaurs, rockets, racing cars, fairies, unicorns, mermaids more using the app. The app is compatible with iOS and Android devices.
AliveLab offers Mardles App, AR Stickers, Story Books, Colouring Books, and Fancy Dress Masks.
AliveLab has 1 investor. Key investors include HSBC.
AliveLab operates through Alivelab Ltd.