About Alternative Flooring
Alternative Flooring is a company based in Andover (United Kingdom) founded in 2004 was acquired by Ulster Carpets in June 2023.. Alternative Flooring offers products and services including Wool Carpets, Sisal Rugs, Patterned Carpets, Faux Carpets, and Made to Measure Rugs. Alternative Flooring operates in a competitive market with competitors including MADE.COM, Swoon, Salter, Angling Direct and Lick, among others.
- Headquarter Andover, United Kingdom
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name The Alternative Flooring Company Limited
- Date of Incorporation 23 Aug, 2004
- Jurisdiction ANDOVER, HAMPSHIRE, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Ulster Carpets
(Jun 27, 2023)
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Products & Services of Alternative Flooring
Alternative Flooring offers a comprehensive portfolio of products and services, including Wool Carpets, Sisal Rugs, Patterned Carpets, Faux Carpets, and Made to Measure Rugs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Luxury carpets made from wool for home comfort
Natural fiber rugs for durable and stylish spaces
Designed carpets with patterns for interior decor
Synthetic carpets that are stain-resistant and practical
Custom rugs tailored for specific home needs
Funding Insights of Alternative Flooring
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Alternative Flooring
Alternative Flooring has secured backing from 1 investor. Prominent investors backing the company include Ulster Carpets. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Ulster Carpets is a leading brand specializing in high-quality carpet products for commercial and residential use.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Alternative Flooring
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Alternative Flooring
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Alternative Flooring Comparisons
Competitors of Alternative Flooring
Alternative Flooring operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MADE.COM, Swoon, Salter, Angling Direct and Lick, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category home improvement products are sold through an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category home furniture is sold online by Swoon.
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| domain | founded_year | HQ Location |
Multi-category home improvement products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Angling Direct is recognized as a leading retailer of fishing tackle in the UK.
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| domain | founded_year | HQ Location |
Multi-category home improvement products are provided online by Lick.
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| domain | founded_year | HQ Location |
Designs, manufactures, and supplies home furnishings for trade customers worldwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Alternative Flooring
When was Alternative Flooring founded?
Alternative Flooring was founded in 2004.
Where is Alternative Flooring located?
Alternative Flooring is headquartered in Andover, United Kingdom.
What does Alternative Flooring do?
Alternative Flooring was established in 2004 in Andover, United Kingdom, as an internet-first brand within the flooring sector. Operations focus on the online distribution of carpets and rugs, catering to residential and commercial needs. The company maintains a digital presence through its domain, alternativeflooring.com, with products sourced and delivered across the UK market. Services include selection, customization options, and customer support for flooring solutions.
Who are the top competitors of Alternative Flooring?
What products or services does Alternative Flooring offer?
Alternative Flooring offers Wool Carpets, Sisal Rugs, Patterned Carpets, Faux Carpets, and Made to Measure Rugs.
Who are Alternative Flooring's investors?
Alternative Flooring has 1 investor. Key investors include Ulster Carpets.