Alternative Flooring

Andover, United Kingdom Founded: 2004 • Age: 22 yrs Acquired By Ulster Carpets
Carpets and rugs are sold online as a primary brand.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products 5 Services tracked
Competitors 11 Brand Intelligence

About Alternative Flooring

Alternative Flooring is a company based in Andover (United Kingdom) founded in 2004 was acquired by Ulster Carpets in June 2023. Alternative Flooring offers products and services including Wool Carpets, Sisal Rugs, Patterned Carpets, Faux Carpets, and Made to Measure Rugs. Alternative Flooring operates in a competitive market with competitors including MADE.COM, Swoon, Salter, Angling Direct and Lick, among others.

  • Headquarter Andover, United Kingdom
  • Sectors
    Consumer
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  • Legal Name The Alternative Flooring Company Limited
  • Date of Incorporation 23 Aug, 2004
  • Jurisdiction ANDOVER, HAMPSHIRE, ENGLAND
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
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  • Net Profit
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  • EBITDA
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  • Latest Funding Round
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  • Investors
  • Employee Count
    Not available
  • Acquired by
    Ulster Carpets

    (Jun 27, 2023)

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Products & Services of Alternative Flooring

Alternative Flooring offers a comprehensive portfolio of products and services, including Wool Carpets, Sisal Rugs, Patterned Carpets, Faux Carpets, and Made to Measure Rugs.

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Primary

Luxury carpets made from wool for home comfort

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Natural fiber rugs for durable and stylish spaces

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Designed carpets with patterns for interior decor

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Synthetic carpets that are stain-resistant and practical

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Custom rugs tailored for specific home needs

Funding Insights of Alternative Flooring

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Detailed funding history for Alternative Flooring

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Investors in Alternative Flooring

Alternative Flooring has secured backing from 1 investor. Prominent investors backing the company include Ulster Carpets.

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Investor Description Founded Year Domain Location
Ulster Carpets is a leading brand specializing in high-quality carpet products for commercial and residential use.
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Investor details for Alternative Flooring

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Investments & Acquisitions by Alternative Flooring

Investments
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Investment portfolio details for Alternative Flooring

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  • Transaction dates
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Financial Statements - Alternative Flooring

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Detailed financials for Alternative Flooring

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Alternative Flooring Comparisons

Alternative Flooring Primary company
Description
Carpets and rugs are sold online as a primary brand.
Location
Andover, United Kingdom
Founded Year
2004
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Alternative Flooring

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Competitors of Alternative Flooring

Alternative Flooring operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MADE.COM, Swoon, Salter, Angling Direct and Lick, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category home improvement products are sold through an internet-first brand.
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Multi-category home furniture is sold online by Swoon.
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Multi-category home improvement products are offered through an internet-first brand.
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Angling Direct is recognized as a leading retailer of fishing tackle in the UK.
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Multi-category home improvement products are provided online by Lick.
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Designs, manufactures, and supplies home furnishings for trade customers worldwide.
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Detailed competitors of Alternative Flooring

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Latest news on Alternative Flooring

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Complete news archive for Alternative Flooring

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Frequently Asked Questions about Alternative Flooring

Alternative Flooring was founded in 2004.

Alternative Flooring is headquartered in Andover, United Kingdom.

Alternative Flooring was established in 2004 in Andover, United Kingdom, as an internet-first brand within the flooring sector. Operations focus on the online distribution of carpets and rugs, catering to residential and commercial needs. The company maintains a digital presence through its domain, alternativeflooring.com, with products sourced and delivered across the UK market. Services include selection, customization options, and customer support for flooring solutions.

Alternative Flooring's top competitors include MADE.COM, Swoon and Lick.

Alternative Flooring offers Wool Carpets, Sisal Rugs, Patterned Carpets, Faux Carpets, and Made to Measure Rugs.

Alternative Flooring has 1 investor. Key investors include Ulster Carpets.

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