About Alternative Flooring
Alternative Flooring is a Consumer company based in Andover (United Kingdom) founded in 2004, and was acquired by Ulster Carpets in June 2023. Carpets and rugs are sold online as a primary brand. Its website alternativeflooring.com draws about 29 thousand monthly visits. Alternative Flooring offers products and services including Wool Carpets, Sisal Rugs, Patterned Carpets, Faux Carpets, and Made to Measure Rugs. Its focus areas include Consumer Goods, Home Furnishing Products, Home Textiles and Carpets & Rugs. Its legal entity is THE ALTERNATIVE FLOORING COMPANY LIMITED. Its competitors include MADE.COM, Swoon and Salter; 2 of its 3 listed competitors have raised funding.
Company details
Alternative Flooring was established in 2004 in Andover, United Kingdom, as an internet-first brand within the flooring sector. Operations focus on the online distribution of carpets and rugs, catering to residential and commercial needs. The company maintains a digital presence through its domain, alternativeflooring.com, with products sourced and delivered across the UK market. Services include selection, customization options, and customer support for flooring solutions.
- Headquarters Andover, United Kingdom
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website alternativeflooring.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Ulster Carpets (Jun 2023)
- Legal Name The Alternative Flooring Company Limited
- Date of Incorporation 23 Aug, 2004
- Jurisdiction ANDOVER, HAMPSHIRE, ENGLAND
- Investors
- Acquired byUlster Carpets
(Jun 2023)
Products & Services of Alternative Flooring
Alternative Flooring offers a comprehensive portfolio of products and services, including Wool Carpets, Sisal Rugs, Patterned Carpets, Faux Carpets, and Made to Measure Rugs.
Luxury carpets made from wool for home comfort
Natural fiber rugs for durable and stylish spaces
Designed carpets with patterns for interior decor
Synthetic carpets that are stain-resistant and practical
Custom rugs tailored for specific home needs
Apps and channels of Alternative Flooring
its YouTube channel Alternative Flooring has 88 subscribers and 18 videos.
Videos from Alternative Flooring
The most watched videos on Alternative Flooring's YouTube channel, Alternative Flooring (88 subscribers). Click a video to play it here.
More on Alternative Flooring.
Investors in Alternative Flooring
Alternative Flooring has secured backing from 1 investor. Prominent investors backing the company include Ulster Carpets.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Ulster Carpets is a leading brand specializing in high-quality carpet products for commercial and residential use. | 1938 | ulstercarpets.com | Craigavon, United Kingdom |
Investor details for Alternative Flooring
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People of Alternative Flooring
1 people are tracked at Alternative Flooring (1 in team).
| Name | Role | Group |
|---|---|---|
Chris Brammall | Chairman | Team |
Complete people profiles for Alternative Flooring
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Timeline of Alternative Flooring
2 dated milestones of Alternative Flooring across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Alternative Flooring is founded.
- Exit Acquired by Ulster Carpets.
Competitors of Alternative Flooring
Alternative Flooring has 3 listed competitors in our database, 2 of them funded. They include MADE.COM, Swoon and Salter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| made.com | 2010 | London, United Kingdom | $135.9M | 673 | Multi-category home improvement products are sold through an internet-first brand. | |
| swooneditions.com | 2012 | London, United Kingdom | $44.22M | 64 | Multi-category home furniture is sold online by Swoon. | |
| salter.com | 1760 | Manchester, United Kingdom | 356 | Multi-category home improvement products are offered through an internet-first brand. |
Detailed competitors of Alternative Flooring
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Web traffic of Alternative Flooring
The website of Alternative Flooring (alternativeflooring.com) receives about 29.5K visits a month.
- Monthly visits29.5K
▼ 12.4% vs previous month
Websites whose visitors overlap most with Alternative Flooring. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brockway.co.uk | 100% | #2,047,083 | View details | ||
kersaintcobb.co.uk | kersaintcobb.co.uk | 98% | – | ||
| axminster-carpets.co.uk | 90% | 6.8K | #2,066,956 | View details | |
westexcarpets.co.uk | westexcarpets.co.uk | 88% | – | ||
| ulstercarpets.com | 86% | 19.6K | #941,360 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Alternative Flooring
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- 32 similar websites
- Audience overlap
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Related news about Alternative Flooring
Complete news archive for Alternative Flooring
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Frequently Asked Questions about Alternative Flooring
Alternative Flooring was founded in 2004.
Alternative Flooring is headquartered in Andover, United Kingdom.
Alternative Flooring was established in 2004 in Andover, United Kingdom, as an internet-first brand within the flooring sector. Operations focus on the online distribution of carpets and rugs, catering to residential and commercial needs. The company maintains a digital presence through its domain, alternativeflooring.com, with products sourced and delivered across the UK market. Services include selection, customization options, and customer support for flooring solutions.
Alternative Flooring offers Wool Carpets, Sisal Rugs, Patterned Carpets, Faux Carpets, and Made to Measure Rugs.
Alternative Flooring has 1 investor. Key investors include Ulster Carpets.
Alternative Flooring operates through The Alternative Flooring Company Limited.
Yes. Alternative Flooring was acquired by Ulster Carpets in June 2023.