Amama

Delhi, India Founded: 2016 • Age: 10 yrs
Handcrafted fast-fashion jewelry for women is sold online by Amama.
Annual revenue $1.2M Latest available
Total funding $1.2M 2 rounds
Employees 40 Tracked headcount
Investors 2 Known backers
Products 5 Services tracked
Competitors 5 Brand Intelligence

About Amama

Amama is a company based in Delhi (India) founded in 2016 by Nikita Gupta. Amama has raised $1.25 million across 2 funding rounds from investors including She Capital and Mistry Ventures. The company has 40 employees as of February 27, 2025. Amama offers products and services including Earrings, Necklaces, Rings, Bags, and Bracelets. Amama operates in a competitive market with competitors including Voylla, Sukkhi Fashion Jewellery, Rubans and Palmonas, among others.

  • Headquarter Delhi, India
  • Employees 40 as on 27 Feb, 2025
  • Founders Nikita Gupta
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Amama Jewels Private Limited
  • Date of Incorporation 27 Apr, 2022
  • Jurisdiction East Delhi, Delhi, India
Operational Areas
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $1.23 M (USD)
    0
    as on Mar 31, 2024
  • Net Profit
    $16.09 K (USD)
    0
    as on Mar 31, 2024
  • EBITDA
    $68.38 K (USD)
    0
    as on Mar 31, 2024
  • Total Equity Funding
    $1.25 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1000 K (USD), Series A

    Jul 07, 2025

  • Investors
    She Capital

    & 1 more

  • Employee Count
    40

    as on Feb 27, 2025

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Products & Services of Amama

Amama offers a comprehensive portfolio of products and services, including Earrings, Necklaces, Rings, Bags, and Bracelets.

Product name locked
Category locked
Primary

Handmade earrings for daily and party wear styles

Product name locked
Category locked
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Fashion necklaces and pendants for various occasions

Product name locked
Category locked
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Decorative rings including nail and traditional designs

Product name locked
Category locked
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Stylish handbags and clutches for everyday use

Product name locked
Category locked
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Handmade bracelets and handcuffs for fashion accessorizing

People of Amama

Headcount 50-200
Employee Profiles 8
Employee Profiles
People
Nikita Gupta
Founder
People
Lovekesh Saraswat
Assistant Manager
People
Saamra Sameer
Sales Manager And Customer Stylist
People
Prerna V.
Sr. Accountant

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Funding Insights of Amama

Amama has successfully raised a total of $1.25M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1000 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Amama

Amama has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include She Capital and Mistry Ventures.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm investing in female-led startups and building founder communities in India.
Locked Locked Locked
Launching ventures with information available via email.
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Investor details for Amama

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
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Investments & Acquisitions by Amama

Investments
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Investment portfolio details for Amama

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Amama

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Detailed financials for Amama

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  • Profit trends
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Amama Comparisons

Amama Primary company
Description
Handcrafted fast-fashion jewelry for women is sold online by...
Location
Delhi, India
Founded Year
2016
Annual Revenue
$1.23 M (USD)
Net Profit
$16.09 K (USD)
EBITDA
$68.38 K (USD)
Employees
40
As of 2025
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Peer comparison for Amama

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Competitors of Amama

Amama operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Voylla, Sukkhi Fashion Jewellery, Rubans and Palmonas, among others.

Company Name Domain Founded year HQ Location Description
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Jewelry and fashion accessories are offered online by Voylla.
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Online retailing of Indian ethnic and fashion jewelry is conducted.
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Fashion and imitation jewelry are sold via an online platform.
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Demi-fine gold-plated jewelry pieces are designed and sold.
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Detailed competitors of Amama

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  • Domains and locations
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Latest news on Amama

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Complete news archive for Amama

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  • Brand-specific news history

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Frequently Asked Questions about Amama

Amama was founded in 2016 and raised its 1st funding round 6 years after it was founded.

Amama is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.

Amama is a funded company, having raised a total of $1.25M across 2 funding rounds to date.

As of Feb 27, 2025, the latest employee count at Amama is 40.

Annual revenue of Amama is $1.23M as on Mar 31, 2024.

Amama was established in 2016 in Delhi, India, as an internet-first brand focused on jewelry. Handcrafted items in the fast-fashion sector, including rings, earrings, necklaces, and related accessories, are offered to women. Operations are centered on online sales through the domain amama.in, with leadership provided by founder Nikita Gupta. The company is based in India and targets domestic and potential international markets via digital platforms.

Amama's top competitors include Voylla, Sukkhi Fashion Jewellery and Rubans.

Amama offers Earrings, Necklaces, Rings, Bags, and Bracelets.

Amama has 2 investors. Key investors include She Capital, and Mistry Ventures.

The valuation of Amama is $3.62M as of Dec 2022.

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