About Amama
Amama is a company based in Delhi (India) founded in 2016 by Nikita Gupta. Amama has raised $1.25 million across 2 funding rounds from investors including She Capital and Mistry Ventures. The company has 40 employees as of February 27, 2025. Amama offers products and services including Earrings, Necklaces, Rings, Bags, and Bracelets. Amama operates in a competitive market with competitors including Voylla, Sukkhi Fashion Jewellery, Rubans and Palmonas, among others.
- Headquarter Delhi, India
- Employees 40 as on 27 Feb, 2025
- Founders Nikita Gupta
- Stage Minicorn
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Amama Jewels Private Limited
- Date of Incorporation 27 Apr, 2022
- Jurisdiction East Delhi, Delhi, India
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Annual Revenue
$1.23 M (USD)0as on Mar 31, 2024
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Net Profit
$16.09 K (USD)0as on Mar 31, 2024
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EBITDA
$68.38 K (USD)0as on Mar 31, 2024
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Total Equity Funding
$1.25 M (USD)
in 2 rounds
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Latest Funding Round
$1000 K (USD), Series A
Jul 07, 2025
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Investors
She Capital
& 1 more
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Employee Count
40
as on Feb 27, 2025
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Products & Services of Amama
Amama offers a comprehensive portfolio of products and services, including Earrings, Necklaces, Rings, Bags, and Bracelets.
Handmade earrings for daily and party wear styles
Fashion necklaces and pendants for various occasions
Decorative rings including nail and traditional designs
Stylish handbags and clutches for everyday use
Handmade bracelets and handcuffs for fashion accessorizing
People of Amama
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Funding Insights of Amama
Amama has successfully raised a total of $1.25M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1000 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $999,999
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First Round
First Round
(29 Dec 2022)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Series A - Amama | Valuation |
investors |
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| Dec, 2022 | Amount | Seed - Amama | Valuation | She Capital |
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Investors in Amama
Amama has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include She Capital and Mistry Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm investing in female-led startups and building founder communities in India.
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Founded Year | Domain | Location | |
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Launching ventures with information available via email.
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Founded Year | Domain | Location |
Investments & Acquisitions by Amama
Financial Statements - Amama
Amama Comparisons
Competitors of Amama
Amama operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Voylla, Sukkhi Fashion Jewellery, Rubans and Palmonas, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Jewelry and fashion accessories are offered online by Voylla.
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| domain | founded_year | HQ Location |
Online retailing of Indian ethnic and fashion jewelry is conducted.
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| domain | founded_year | HQ Location |
Fashion and imitation jewelry are sold via an online platform.
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|
| domain | founded_year | HQ Location |
Demi-fine gold-plated jewelry pieces are designed and sold.
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Latest news on Amama
Frequently Asked Questions about Amama
Amama was founded in 2016 and raised its 1st funding round 6 years after it was founded.
Amama is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Amama is a funded company, having raised a total of $1.25M across 2 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Dec 29, 2022.
As of Feb 27, 2025, the latest employee count at Amama is 40.
Annual revenue of Amama is $1.23M as on Mar 31, 2024.
Amama was established in 2016 in Delhi, India, as an internet-first brand focused on jewelry. Handcrafted items in the fast-fashion sector, including rings, earrings, necklaces, and related accessories, are offered to women. Operations are centered on online sales through the domain amama.in, with leadership provided by founder Nikita Gupta. The company is based in India and targets domestic and potential international markets via digital platforms.
Amama's top competitors include Voylla, Sukkhi Fashion Jewellery and Rubans.
Amama offers Earrings, Necklaces, Rings, Bags, and Bracelets.
Amama has 2 investors. Key investors include She Capital, and Mistry Ventures.
The valuation of Amama is $3.62M as of Dec 2022.