About Amama
Amama is a Retail company based in Delhi (India) founded in 2016 by Nikita Gupta. It operates as a handcrafted fast-fashion jewelry for women is sold online by Amama. Amama has raised $1.25 million across 2 funding rounds from investors including She Capital and Mistry Ventures. The company has 40 employees. Amama was last valued at $3.62 million in December 2022. Its website amama.in draws about 144 thousand monthly visits. Its Indian entity Amama Jewels Private Limited reported revenue of ₹10.56 Cr. Amama offers products and services including Earrings, Necklaces, Rings, Bags, and Bracelets. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its competitors include Voylla, Sukkhi Fashion Jewellery, Rubans and Palmonas; 4 of its 4 listed competitors have raised funding.
Company details
Amama was established in 2016 in Delhi, India, as an internet-first brand focused on jewelry. Handcrafted items in the fast-fashion sector, including rings, earrings, necklaces, and related accessories, are offered to women. Operations are centered on online sales through the domain amama.in, with leadership provided by founder Nikita Gupta. The company is based in India and targets domestic and potential international markets via digital platforms.
- Annual Revenue₹10.56 Cr
FY 2024 · +68% YoY
- Net Profit₹13.8 Lakh
FY 2024 · 1% margin
- EBITDA₹28 Lakh
FY 2024 · 3% margin
- Total Equity Funding$1.25M (USD)
in 2 rounds
- Latest Funding Round$1000K (USD), Series A
Jul 2025
- InvestorsShe Capital
& 1 more
- Employee Count40
Associated legal entities of Amama
Amama operates through Amama Jewels Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Amama Jewels Private Limited CIN U36996DL2022PTC397382 | Active | 27 Apr 2022 | Delhi, Delhi | ₹10.6 Cr | 40 | 2 | View details |
Products & Services of Amama
Amama offers a comprehensive portfolio of products and services, including Earrings, Necklaces, Rings, Bags, and Bracelets.
Handmade earrings for daily and party wear styles
Fashion necklaces and pendants for various occasions
Decorative rings including nail and traditional designs
Stylish handbags and clutches for everyday use
Handmade bracelets and handcuffs for fashion accessorizing
Apps and channels of Amama
its YouTube channel Amama has 404 subscribers and 30 videos.
Videos from Amama
The most watched videos on Amama's YouTube channel, Amama (404 subscribers). Click a video to play it here.
More on Amama.
Funding Insights of Amama
Amama has successfully raised a total of $1.25M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1000 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.25M
- Total Rounds 2
- Last Round Series A — $999,999
- First Round $250,000
(Dec 2022)
- Investors Count 2
All 2 funding rounds of Amama with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $999,999 | Series A | – | – | |
| Dec 2022 | $250,000 | Seed | $3.62M | She Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2022 | $3.62M | •••••••• |
Last known valuation $3.62M (Dec 2022). 2 investors in total: 2 institutional.
Investors in Amama
Amama has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include She Capital and Mistry Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in female-led startups and building founder communities in India. | 2018 | shecapital.vc | Delhi, India | |
Launching ventures with information available via email. | 2018 | mistryventures.com | Mumbai, India |
Investor details for Amama
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Board of directors of Amama Jewels Private Limited (Amama)
Amama Jewels Private Limited is the primary company behind Amama. The board of Amama Jewels Private Limited currently have 2 directors; the longest-serving is Varun Gupta, appointed in 2022.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Varun Gupta DIN 00471296 | Director | 27 Apr 2022 | 4 yrs 5 mo | Amama Jewels Private Limited |
| Nikita Gupta DIN 09587326 | Director | 27 Apr 2022 | 4 yrs 5 mo | Amama Jewels Private Limited |
People of Amama
8 people are tracked at Amama (4 in leadership, 4 in team); the tracked headcount is 40.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
Nupur Shah | Human Resources Business Partner | Leadership |
Subir Ghosh | Head - Online Growth | Leadership |
Sargam Mehta | Head Of Marketing Communications | Leadership |
Lovekesh Saraswat | Assistant Manager | Team |
Saamra Sameer | Sales Manager And Customer Stylist | Team |
Prerna V. | Sr. Accountant | Team |
Yasir Khan | Procurement Manager | Team |
Complete people profiles for Amama
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Financials of Amama
Figures of Amama Jewels Private Limited, the primary company behind Amama, for FY 2024. Revenue was ₹10.56 Cr (+68% year on year). Net profit was ₹13.8 Lakh (1% margin). EBITDA was ₹28 Lakh (3% margin).
- ₹10.56 CrRevenue · FY 2024 · +68% YoY
- ₹13.8 LakhNet profit · 1% margin
- ₹28 LakhEBITDA · 3% margin
- ₹67.8 LakhPaid-up capital
- 40Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Amama Jewels Private Limited are on its company page.
Detailed financial statements for Amama
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Timeline of Amama
4 dated milestones of Amama across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Amama is founded.
- Funding First funding round of $250K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $1,000K.
Competitors of Amama
Amama has 4 listed competitors in our database, 4 of them funded. They include Voylla, Sukkhi Fashion Jewellery, Rubans and Palmonas, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| voylla.com | 2013 | Jaipur, India | $27.82M | 139 | Jewelry and fashion accessories are offered online by Voylla. | |
| sukkhi.com | 2012 | Mumbai, India | $9.56M | 38 | Online retailing of Indian ethnic and fashion jewelry is conducted. | |
| rubans.in | 2014 | Bengaluru, India | $2.58M | 55 | Fashion and imitation jewelry are sold via an online platform. | |
| palmonas.com | 2022 | Pune, India | $6.44M | 22 | Demi-fine gold-plated jewelry pieces are designed and sold. |
Detailed competitors of Amama
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Web traffic of Amama
The website of Amama (amama.in) receives about 144.3K visits a month.
- Monthly visits144.3K
▼ 16.6% vs previous month
Websites whose visitors overlap most with Amama. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hairdramacompany.com | 100% | 31.3K | #926,766 | View details | |
| miniwesst.com | 89% | 205.3K | #149,286 | View details | |
theamyrastore.com | theamyrastore.com | 88% | – | #1,219,716 | – |
| tamarindchutney.in | 81% | – | #557,996 | View details | |
| houseofekam.com | 81% | 44.6K | #550,197 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Amama
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Amama (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Amama
Complete news archive for Amama
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Frequently Asked Questions about Amama
Amama was founded in 2016 and raised its 1st funding round 6 years after it was founded.
Amama is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Amama is a funded company, having raised a total of $1.25M across 2 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Dec 2022.
Amama has 40 employees.
The primary company behind Amama, Amama Jewels Private Limited, reported revenue of ₹10.56 Cr for FY 2024, up 68% year on year.
Amama was established in 2016 in Delhi, India, as an internet-first brand focused on jewelry. Handcrafted items in the fast-fashion sector, including rings, earrings, necklaces, and related accessories, are offered to women. Operations are centered on online sales through the domain amama.in, with leadership provided by founder Nikita Gupta. The company is based in India and targets domestic and potential international markets via digital platforms.
Amama's top competitors include Voylla, Sukkhi Fashion Jewellery and Rubans.
Amama offers Earrings, Necklaces, Rings, Bags, and Bracelets.
Amama has 2 investors. Key investors include She Capital, and Mistry Ventures.
The valuation of Amama is $3.62M as of Dec 2022.
Amama operates through Amama Jewels Private Limited.
The legal entities of Amama currently have 2 directors, including Varun Gupta, Nikita Gupta.