About Amama
Amama is a company based in Delhi (India) founded in 2016 by Nikita Gupta.. Amama has raised $1.25 million across 2 funding rounds from investors including She Capital and Mistry Ventures. The company has 40 employees as of February 27, 2025. Amama offers products and services including Earrings, Necklaces, Rings, Bags, and Bracelets. Amama operates in a competitive market with competitors including Voylla, Sukkhi Fashion Jewellery, Rubans and Palmonas, among others.
- Headquarter Delhi, India
- Employees 40 as on 27 Feb, 2025
- Founders Nikita Gupta
- Stage Minicorn
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Amama Jewels Private Limited
- Date of Incorporation 27 Apr, 2022
- Jurisdiction East Delhi, Delhi, India
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Annual Revenue
$1.23 M (USD)0as on Mar 31, 2024
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Net Profit
$16.09 K (USD)0as on Mar 31, 2024
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EBITDA
$68.38 K (USD)0as on Mar 31, 2024
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Total Equity Funding
$1.25 M (USD)
in 2 rounds
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Latest Funding Round
$1000 K (USD), Series A
Jul 07, 2025
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Investors
She Capital
& 1 more
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Employee Count
40
as on Feb 27, 2025
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Products & Services of Amama
Amama offers a comprehensive portfolio of products and services, including Earrings, Necklaces, Rings, Bags, and Bracelets. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Handmade earrings for daily and party wear styles
Fashion necklaces and pendants for various occasions
Decorative rings including nail and traditional designs
Stylish handbags and clutches for everyday use
Handmade bracelets and handcuffs for fashion accessorizing
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Funding Insights of Amama
Amama has successfully raised a total of $1.25M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1000 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $999,999
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First Round
First Round
(29 Dec 2022)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Series A - Amama | Valuation |
investors |
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| Dec, 2022 | Amount | Seed - Amama | Valuation | She Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Amama
Amama has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include She Capital and Mistry Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm investing in female-led startups and building founder communities in India.
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Founded Year | Domain | Location | |
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Launching ventures with information available via email.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Amama
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Amama
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Amama Comparisons
Competitors of Amama
Amama operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Voylla, Sukkhi Fashion Jewellery, Rubans and Palmonas, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Jewelry and fashion accessories are offered online by Voylla.
|
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| domain | founded_year | HQ Location |
Online retailing of Indian ethnic and fashion jewelry is conducted.
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| domain | founded_year | HQ Location |
Fashion and imitation jewelry are sold via an online platform.
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| domain | founded_year | HQ Location |
Demi-fine gold-plated jewelry pieces are designed and sold.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Amama
When was Amama founded?
Amama was founded in 2016 and raised its 1st funding round 6 years after it was founded.
Where is Amama located?
Amama is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Is Amama a funded company?
Amama is a funded company, having raised a total of $1.25M across 2 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Dec 29, 2022.
How many employees does Amama have?
As of Feb 27, 2025, the latest employee count at Amama is 40.
What is the annual revenue of Amama?
Annual revenue of Amama is $1.23M as on Mar 31, 2024.
What does Amama do?
Amama was established in 2016 in Delhi, India, as an internet-first brand focused on jewelry. Handcrafted items in the fast-fashion sector, including rings, earrings, necklaces, and related accessories, are offered to women. Operations are centered on online sales through the domain amama.in, with leadership provided by founder Nikita Gupta. The company is based in India and targets domestic and potential international markets via digital platforms.
Who are the top competitors of Amama?
Amama's top competitors include Voylla, Sukkhi Fashion Jewellery and Rubans.
What products or services does Amama offer?
Amama offers Earrings, Necklaces, Rings, Bags, and Bracelets.
Who are Amama's investors?
Amama has 2 investors. Key investors include She Capital, and Mistry Ventures.
What is Amama's valuation?
The valuation of Amama is $3.62M as of Dec 2022.
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