About ANA
ANA is a company based in Alexandria (United States) founded in 1917 was acquired by ANA in June 2018. It operates as a Professional Services and Subscription Services. ANA offers products and services including Marketing Resources, Ethical Marketing Guidelines, and DMAchoice Mail Suppression. ANA operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Investors
- Acquired byANA
(Jun 2018)
Products & Services of ANA
ANA offers a comprehensive portfolio of products and services, including Marketing Resources, Ethical Marketing Guidelines, and DMAchoice Mail Suppression.
Resources for marketing knowledge and industry insights are provided.
Guidelines for ethical marketing practices are offered to members.
Mail suppression service for consumers is managed by ANA.
Investors in ANA
ANA has secured backing from 1 investor. Prominent investors backing the company include Association of National Advertisers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An association focused on advancing marketing and advertising practices. | 1910 | ana.net | - |
Investor details for ANA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ANA
146 people are tracked at ANA (72 in leadership, 35 in board & advisors, 39 in team).
| Name | Role | Group |
|---|---|---|
Fredrick Knecht | Vice President | Leadership |
Gregory Wright | Senior Vice President | Leadership |
Meghan Salome | Senior Director, Government Relations | Leadership |
Bill Duggan | Group Executive Vice President | Leadership |
Robert Traino | Senior Vice President | Leadership |
Bill Zengel | Senior Vice President | Leadership |
Bill Tucker | Group Executive Vice President | Leadership |
Robert Rothe | Group Executive Vice President, CIO Information Technology, MTDC, and Office Admin | Leadership |
April Rueppel | Vp, Marketing Training & Development Center | Leadership |
Tracy Owens | Senior Vice President | Leadership |
Brian Davidson | Executive Vice President | Leadership |
Bob Liodice | CEO | Leadership |
Casey Hurbis | Executive Conmittee Member-ana-cmo Growth Council & Alliance For Inclusive & Multicultural Marketing | Leadership |
Christine Manna | President & COO | Leadership |
Andrea Kislan | Senior Vice President Finance And Administration | Leadership |
Nick Primola | Executive Vice President | Leadership |
Matthew Schwartz | Director, Editorial And Content Development | Leadership |
Allison Finston | Vice President | Leadership |
Jeni Neiswonger | Vice President | Leadership |
Michael Pryzbylski | Director, Sponsorship & Partner Programs | Leadership |
126 more people are available in the full profile.
Complete people profiles for ANA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of ANA
2 dated milestones of ANA across 101 years, from founding to its latest funding, stage changes and deals.
- Founded ANA is founded.
- Exit Acquired by ANA.
Competitors of ANA
ANA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| prophet.com | 1992 | San Francisco, United States | $87.94M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| monks.com | 2001 | Hilversum, Netherlands | – | 8,308 | Digital marketing, advertising, and IT services are provided globally. | |
| amdocs.com | 1982 | Chesterfield, United States | – | 3,070 | Cloud-based OSS and BSS solutions are provided to communications providers. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. |
Detailed competitors of ANA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ANA
Websites that share an audience with ANA (thedma.org).
Websites whose visitors overlap most with ANA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
the-dma.org | the-dma.org | 100% | – | – | – |
dma.org.uk | dma.org.uk | 99% | – | #842,224 | – |
| dmaw.org | 76% | 680.7K | #6,061,291 | View details | |
nmoa.org | nmoa.org | 73% | – | – | – |
| dma-solutions.com | 73% | 680.7K | #2,859,336 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for ANA
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to ANA
10 companies that operate in the same segment as ANA (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about ANA
ANA was founded in 1917.
ANA is headquartered in Alexandria, United States.
The Association of National Advertisers (ANA) is recognized as the largest trade association in the U.S. dedicated to all aspects of marketing. Marketing resources, ethical guidelines, and consumer services like mail suppression are provided. Growth for brands is driven through advocacy, education, and industry connections. Various sectors including data, technology, and media are covered. National conferences and training programs are organized to support marketers. A sustainable economic future is promoted through the ANA Growth Agenda.
ANA's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
ANA offers Marketing Resources, Ethical Marketing Guidelines, and DMAchoice Mail Suppression.
ANA has 1 investor. Key investors include Association of National Advertisers.
ANA operates through Association Of National Advertisers.
Yes. ANA was acquired by ANA in June 2018.