About Ariat
Ariat is a Retail company based in San Leandro (United States) founded in 1993 by Beth Cross, and was acquired by Gap in June 2012. It operates as an equestrian footwear and apparel are offered by the brand. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. The company has 61 employees. Its chief executive is Beth Cross. Its website ariat.com draws about 6.3 million monthly visits. Ariat offers products and services including Cowboy Boots, Work Boots, Jeans, and Equestrian Riding Boots. Its focus areas include Consumer Goods, Apparel & Accessories, Footwear and Clothing. Its legal entity is Ariat International, Inc. Its competitors include Inditex, Everlane, True Religion Apparel, American Eagle Outfitters and Hanes and 4 more; 3 of its 9 listed competitors have raised funding.
Company details
Ariat International, Inc. is engaged in the design and manufacture of high-performance footwear and apparel. The company specializes in cowboy boots, work boots, equestrian riding boots, and related clothing such as jeans and t-shirts. Products are developed for various sectors including western, equestrian, and work environments. Solutions are provided for men, women, and children, focusing on durability and comfort. Collaborations like Ariat x Sendero are featured to enhance product appeal. The company also emphasizes sustainability and offers resale programs like Reboot Resale.
- Headquarters San Leandro, United States
- Employees 61
- Founders Beth Cross
- Stage Acquired
- SectorsRetail
- Website category Pets and Animals
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website ariat.com
- Social LinkedIn X Facebook Instagram
- Acquired by Gap (Jun 2012)
- Legal Name Ariat International, Inc.
- InvestorsBrentwood Associates
& 2 more
- Employee Count61
- Acquired byGap
(Jun 2012)
Products & Services of Ariat
Ariat offers a comprehensive portfolio of products and services, including Cowboy Boots, Work Boots, Jeans, and Equestrian Riding Boots.
High-performance cowboy boots are designed for durability and comfort.
Work boots are crafted for safety and long-lasting wear.
Jeans are made for comfort and rugged daily use.
Equestrian boots are tailored for riding and stable activities.
Funding Insights of Ariat
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Ariat with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2006 | – | Private Equity Round | β | β |
3 investors in total: 3 institutional.
Investors in Ariat
Ariat has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Brentwood Associates, LNK Partners and Gap.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brentwood Associates is engaged in growth-oriented private equity investments. | – | brentwood.com | Los Angeles, United States | |
Consumer and retail businesses are targeted by private equity investments. | – | lnkpartners.com | White Plains, United States | |
- | – | gap.com | - |
Investor details for Ariat
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- Complete investor list
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People of Ariat
85 people are tracked at Ariat (42 in leadership, 43 in team); the tracked headcount is 61.
| Name | Role | Group |
|---|---|---|
Beth Cross | Co-Founder & CEO | Leadership |
Luis Alberto de Lara G | Director De Ventas Mexico | Leadership |
Kelly Coffey | Director, Brand Store Marketing | Leadership |
Alexander Hagen | Senior Vice President International | Leadership |
Pankaj Gupta | CFO And COO | Leadership |
Leslie Borkow | Senior Director Of Crm, Loyalty & Marketing Automation | Leadership |
Elissa Gaitan | Sr. Director Human Resources & Recruiting | Leadership |
Darcy Novo | Director, Creative Operations | Leadership |
Brent Watters | Director - SEO Content & Affiliate | Leadership |
Mabel W. | Senior Director, Human Resources | Leadership |
Wendy Worden | Human Resources Director | Leadership |
Liz Bradley | Chief Marketing Officer | Leadership |
Jeff Longwell | Senior Director - Human Resources/hrbl | Leadership |
Michelle McGill | Chief People Officer | Leadership |
George Rodriguez | Strategic Projects, People Growth & Culture Partner – Product Creation | Leadership |
Maryl O'Connell | Design Director - Denim & Workwear | Leadership |
Sheldon Fong | Vice President, Controller | Leadership |
Toni Orr | Sr. Director Of Marketing Operations | Leadership |
Jake Rivas | VP Of Design- Footwear | Leadership |
Jennifer Shaw Cpc/Eli-Mp | VP Denim/bottoms Design And Development | Leadership |
65 more people are available in the full profile.
Complete people profiles for Ariat
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Ariat
3 dated milestones of Ariat across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Ariat is founded.
- Funding First funding round.
- Exit Acquired by Gap.
Competitors of Ariat
Ariat has 9 listed competitors in our database, 3 of them funded. They include Inditex, Everlane, True Religion Apparel, American Eagle Outfitters and Hanes, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| inditex.com | 1974 | Arteixo, Spain | – | 171,839 | Retailer of fashion products | |
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| truereligion.com | 2002 | Los Angeles, United States | – | 1,453 | Internet first brand of fashion apparel wear for men and women | |
| ae.com | 1977 | Pittsburgh, United States | – | 40,000 | Multi-category fashion products for men and women are offered. | |
| hanes.com | 1901 | Clinton, United States | – | 48,000 | Casual apparel for men and women is provided by Hanes. | |
| chubbiesshorts.com | 2011 | San Francisco, United States | $14.13M | 54 | Men's casual apparel and swimwear are designed and retailed. | |
| levi.com | 1853 | San Francisco, United States | – | – | Internet first brand of apparel wear for kids, women, men and accessories | |
| 100thieves.com | 2017 | Los Angeles, United States | $95M | 149 | Multi-category casual apparel is offered online for men and women. | |
| levistrauss.com | 1853 | San Francisco, United States | – | 18,000 | Brand of fashion apparel for men and women |
Detailed competitors of Ariat
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Ariat
The website of Ariat (ariat.com) receives about 6.3M visits a month and ranks #4,456 among all websites worldwide, #8 in Pets and Animals.
- Monthly visits6.3M
▼ 34.9% vs previous month
- Unique visitors4.3M
per month
- Global rank#4,456
among all websites
- Category rank#8
Pets and Animals · Pets and Animals
- Bounce rate42%
- Pages per visit5.9
- Average visit2 min 49 sec
- DevicesDesktop 12% Β· Mobile 88%
Websites whose visitors overlap most with Ariat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bootbarn.com | 100% | 6.6M | #4,878 | View details | |
| sheplers.com | 75% | 508.4K | #56,255 | View details | |
aggearstore.com | aggearstore.com | 73% | – | #1,485,690 | β |
westernsoul.com | westernsoul.com | 72% | – | #1,348,413 | β |
laredoboots.com | laredoboots.com | 71% | – | #694,821 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Ariat
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Ariat (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Ariat
Complete news archive for Ariat
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Frequently Asked Questions about Ariat
Ariat was founded in 1993 and raised its 1st funding round 13 years after it was founded.
Ariat is headquartered in San Leandro, United States. It is registered at San Leandro, California, United States.
Beth Cross is the current CEO of Ariat. They have also founded this company.
Ariat has 61 employees.
Ariat International, Inc. is engaged in the design and manufacture of high-performance footwear and apparel. The company specializes in cowboy boots, work boots, equestrian riding boots, and related clothing such as jeans and t-shirts. Products are developed for various sectors including western, equestrian, and work environments. Solutions are provided for men, women, and children, focusing on durability and comfort. Collaborations like Ariat x Sendero are featured to enhance product appeal. The company also emphasizes sustainability and offers resale programs like Reboot Resale.
Ariat's top competitors include True Religion Apparel, Everlane and Inditex.
Ariat offers Cowboy Boots, Work Boots, Jeans, and Equestrian Riding Boots.
Ariat has 3 investors. Key investors include Brentwood Associates, LNK Partners, and Gap.
Ariat operates through Ariat International, Inc..
Yes. Ariat was acquired by Gap in June 2012.
The website of Ariat receives about 6.3 million visits a month and ranks #4,456 among all websites worldwide.

