AS Beauty

New York, United States Founded: 2019 • Age: 7 yrs
Online platform for selling and managing beauty products via shopping cart features.

About AS Beauty

AS Beauty is a company based in New York (United States) founded in 2019 by Alan Shamah and Joey Shamah. It operates as a B2C. AS Beauty has completed 2 acquisitions, including Bliss and Cover FX. AS Beauty offers products and services including Beauty Products and Shopping Cart Service. AS Beauty operates in a competitive market with competitors including Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.

  • Headquarter New York, United States
  • Founders Alan Shamah, Joey Shamah
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Legal Name As Beauty Llc
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Retail → Fashion & Retail Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Bliss

    & 1 more

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Products & Services of AS Beauty

AS Beauty offers a comprehensive portfolio of products and services, including Beauty Products and Shopping Cart Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Online store for browsing and purchasing beauty items.

Feature for adding and managing products during online shopping.

People of AS Beauty
Headcount 50-200
Employee Profiles 41
Employee Profiles
People
Mary Kelly
Vice President - Sales (laura Geller, Mally Beauty, Coverfx, Julep, Bliss)
People
Colleen Casey
Manager, Demand Planning
People
Victor M. Azrak
President
People
Onalee Duane
Associate, Demand Planning

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Funding Insights of AS Beauty

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by AS Beauty

AS Beauty has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bliss and Cover FX. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Natural makeup products are offered online by Cover FX.
2000
Bliss is engaged in offering cruelty-free skincare and body care products.
1996
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - AS Beauty

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

As Beauty Comparisons

Employees
+
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Competitors of AS Beauty

AS Beauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of FMCG conglomerate products
domain founded_year HQ Location
Fragrances and beauty products are retailed by Douglas.
domain founded_year HQ Location
Beauty and personal care products are sold by L'Occitane globally.
domain founded_year HQ Location
Multicategory beauty products are offered via an internet-first brand.
domain founded_year HQ Location
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
domain founded_year HQ Location
Customized skin and hair care products are provided online.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on As Beauty

Frequently Asked Questions about AS Beauty

When was AS Beauty founded?

AS Beauty was founded in 2019.

Where is AS Beauty located?

AS Beauty is headquartered in New York, United States. It is registered at New York, New York, United States.

What does AS Beauty do?

AS Beauty LLC operates as an e-commerce site focused on beauty and personal care items. It allows users to browse products, add them to a cart, and complete purchases with easy navigation tools. The platform supports mobile and desktop access for consumer convenience, enabling quick selections and order management. No specific location or client details are provided in the text, making it a general online retail service.

Who are the top competitors of AS Beauty?

AS Beauty's top competitors include Procter & Gamble, Glossier and L'Oréal.

What products or services does AS Beauty offer?

AS Beauty offers Beauty Products and Shopping Cart Service.

How many acquisitions has AS Beauty made?

AS Beauty has made 2 acquisitions, including Bliss, and Cover FX.

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