About AS Beauty
AS Beauty is a company based in New York (United States) founded in 2019 by Alan Shamah and Joey Shamah. It operates as a B2C. AS Beauty has completed 2 acquisitions, including Bliss and Cover FX. AS Beauty offers products and services including Beauty Products and Shopping Cart Service. AS Beauty operates in a competitive market with competitors including Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.
- Headquarter New York, United States
- Founders Alan Shamah, Joey Shamah
- SectorsRetail
- Website asbeautyco.com
- Legal Name As Beauty Llc
- Investments & AcquisitionsBliss
& 1 more
Products & Services of AS Beauty
AS Beauty offers a comprehensive portfolio of products and services, including Beauty Products and Shopping Cart Service.
Online store for browsing and purchasing beauty items.
Feature for adding and managing products during online shopping.
People of AS Beauty
43 people are tracked at AS Beauty (24 in leadership, 19 in team).
| Name | Role | Group |
|---|---|---|
Alan Shamah | Co-Founder | Leadership |
Joey Shamah | Co-Founder | Leadership |
Mary Kelly | Vice President - Sales (laura Geller, Mally Beauty, Coverfx, Julep, Bliss) | Leadership |
Victor M. Azrak | President | Leadership |
Morris Sherr | Director Of Sales | Leadership |
Will Frank | Senior Director Of Growth | Leadership |
Emily Cohen | Director Of Retail Sales | Leadership |
Michael Stein | Senior Director, CRM | Leadership |
Maureen M. | Senior Director Of Digital Operations- Ecommerce | Leadership |
Cynthia Carrino | Vp, Business Development And Strategy | Leadership |
Harry Roth | Director Of Ecom, CRO & Customer Journeys | Leadership |
Mikey M. | Director Of Growth | Leadership |
William Eslinger | Director - Email Operations | Leadership |
Sarah Thomas | Director, Amazon Marketplace | Leadership |
Bobby Missry | VP Of Digital | Leadership |
Dina Galella | Director Of Sourcing And Production | Leadership |
Joseph Zorovich | VP Of Operations | Leadership |
Stephanie Avoletta | Vp, Production & Sourcing | Leadership |
Gladys Castro-Rezabek | VP Ecommerce, Digital Merchandising | Leadership |
Stephanie Friedlander | Director Of Site Merchandising | Leadership |
23 more people are available in the full profile.
Complete people profiles for AS Beauty
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Investments & Acquisitions by AS Beauty
AS Beauty has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bliss and Cover FX.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Bliss is engaged in offering cruelty-free skincare and body care products. | blissworld.com | Los Angeles, United States | 1996 | Jan 2023 | •••• | |
Natural makeup products are offered online by Cover FX. | coverfx.com | Toronto, Canada | 2000 | Jan 2022 | •••• |
Complete acquisition details for AS Beauty
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Competitors of AS Beauty
AS Beauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | – | 108,000 | Provider of FMCG conglomerate products | |
| douglas.bg | 1910 | Sofia, Bulgaria | – | – | Fragrances and beauty products are retailed by Douglas. | |
| loccitane.com | 1976 | Paris, France | $10M | – | Beauty and personal care products are sold by L'Occitane globally. | |
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| loreal.com | 1909 | Clichy, France | – | 90,000 | Internet first brand of skin & hair care, and makeup products for men and women | |
| maesa.com | 1997 | New York, United States | – | 202 | Beauty products are manufactured for private labels and retailers. | |
| esteelauder.com | 1946 | New York, United States | – | 776 | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. |
Detailed competitors of AS Beauty
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Latest news on As Beauty
Complete news archive for AS Beauty
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Similar companies to AS Beauty
10 companies that operate in the same segment as AS Beauty (Beauty & Personal Care E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform selling beauty products, makeup, skincare, and cosmetics in India. | 2015 | Mumbai, Maharashtra, India | USD 105.68 M | – | – | |
Rapid on-demand delivery of medicines and daily items through WhatsApp. | 2019 | Gurugram, Haryana, India | USD 1.76 M | USD 226.04 K | 16 | |
GlamPlus is involved in providing digital solutions for the beauty and personal care industry, focusing on salons, spas, and supply chain management. | 2020 | Bengaluru, Karnataka, India | – | USD 3.14 M | 27 | |
Online platform selling beauty products, cosmetics, and accessories to consumers. | 2017 | Mumbai, Maharashtra, India | – | USD 3.66 M | 1 | |
Online retailer offering cosmetics, skincare, and beauty essentials for consumers. | 2019 | Gurugram, Haryana, India | – | USD 4.32 M | 124 | |
Online platform for buying natural cosmetics and beauty products. | 2018 | Erode, Tamil Nadu, India | – | – | – | |
Offers online platform for creating customized photo books and wall decor prints. | 2016 | Ahmedabad, Gujarat, India | – | – | – | |
Online beauty brand offering multi-category products | – | Toronto, Ontario, Canada | – | – | – | |
Organic skincare products are offered by an internet-first brand. | 2021 | China | – | – | – | |
Digital media outlet providing fashion, beauty, and lifestyle articles. | 1945 | Mumbai, Maharashtra, India | – | USD 4.96 M | 64 |
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Frequently Asked Questions about AS Beauty
AS Beauty was founded in 2019.
AS Beauty is headquartered in New York, United States. It is registered at New York, New York, United States.
AS Beauty LLC operates as an e-commerce site focused on beauty and personal care items. It allows users to browse products, add them to a cart, and complete purchases with easy navigation tools. The platform supports mobile and desktop access for consumer convenience, enabling quick selections and order management. No specific location or client details are provided in the text, making it a general online retail service.
AS Beauty's top competitors include Procter & Gamble, Glossier and L'Oréal.
AS Beauty offers Beauty Products and Shopping Cart Service.
AS Beauty operates through As Beauty Llc.