About Cover FX
Cover FX is a company based in Toronto (Canada) founded in 2000 was acquired by AS Beauty in January 2022.. Cover FX offers products and services including Power Play Foundation, Total Cover Cream Foundation, Pressed Mineral Foundation, Radiant Start Tinted Moisturizer, and The Discoloration Duo. Cover FX operates in a competitive market with competitors including ILIA Beauty, Nudestix, Sahi Cosmetics, Bite Beauty and Emme Cosmetics, among others.
- Headquarter Toronto, Canada
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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- Legal Name Cover Fx Skin Care Limited
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
L Catterton
& 1 more
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Employee Count
Employee Count
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Acquired by
AS Beauty
(Jan 03, 2022)
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Products & Services of Cover FX
Cover FX offers a comprehensive portfolio of products and services, including Power Play Foundation, Total Cover Cream Foundation, Pressed Mineral Foundation, Radiant Start Tinted Moisturizer, and The Discoloration Duo. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides longwear coverage for various skin types.
Offers full coverage without quitting for all-day wear.
Delivers light, shine-free natural coverage options.
Provides sheer coverage with added skin hydration.
Combines concealer and foundation for complete coverage.
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Funding Insights of Cover FX
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2011 | Amount | Private Equity Round - Cover FX | Valuation | L Catterton |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cover FX
Cover FX has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include L Catterton and AS Beauty. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Online platform for selling and managing beauty products via shopping cart features.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cover FX
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cover FX
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cover Fx Comparisons
Competitors of Cover FX
Cover FX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ILIA Beauty, Nudestix, Sahi Cosmetics, Bite Beauty and Emme Cosmetics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Clean, skincare-powered makeup and cosmetics are developed and offered.
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| domain | founded_year | HQ Location |
Makeup crayons and beauty products are manufactured by Nudestix.
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| domain | founded_year | HQ Location |
Multi-category makeup products are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Specializes in customized lip cosmetics as a leading beauty brand.
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| domain | founded_year | HQ Location |
Online retailer of cosmetics including eyeshadows, highlighters, and blushes.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cover Fx
Frequently Asked Questions about Cover FX
When was Cover FX founded?
Cover FX was founded in 2000 and raised its 1st funding round 11 years after it was founded.
Where is Cover FX located?
Cover FX is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
What does Cover FX do?
Cover FX was founded in 2000 as an Ontario corporation in Toronto, Canada, focusing on the cosmetics sector. Natural-looking foundations in over 30 shades are produced, free of parabens, fragrance, gluten, mineral oil, and talc. Formulas are developed under dermatologist supervision and clinically tested. Products were launched in Shoppers Drug Mart in 2003, with operations centered on internet-first distribution.
Who are the top competitors of Cover FX?
Cover FX's top competitors include ILIA Beauty, Nudestix and Sahi Cosmetics.
What products or services does Cover FX offer?
Cover FX offers Power Play Foundation, Total Cover Cream Foundation, Pressed Mineral Foundation, Radiant Start Tinted Moisturizer, and The Discoloration Duo.
Who are Cover FX's investors?
Cover FX has 2 investors. Key investors include L Catterton, and AS Beauty.