About Benefit Cosmetics
Benefit Cosmetics is a company based in San Francisco (United States) founded in 1976 by Jean Ford was acquired by LVMH in September 1999. Benefit Cosmetics offers products and services including Precisely, My Brow Pencil, The POREfessional, BADgal BANG! Mascara, and Hoola Bronzer. Benefit Cosmetics operates in a competitive market with competitors including Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.
- Headquarter San Francisco, United States
- Founders Jean Ford
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website benefitcosmetics.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by LVMH (Sep 1999)
- Legal Name Benefit Cosmetics Llc
Products & Services of Benefit Cosmetics
Benefit Cosmetics offers a comprehensive portfolio of products and services, including Precisely, My Brow Pencil, The POREfessional, BADgal BANG! Mascara, and Hoola Bronzer.
Pencil for precise and defined brow shaping and filling.
Primer that minimizes pores and prepares skin for makeup application.
Volumizing mascara that enhances lash length and fullness.
Bronzer powder for achieving a natural, sun-kissed glow on the face.
Apps and channels of Benefit Cosmetics
its YouTube channel Benefit Cosmetics UK & Ireland has 26.9K subscribers and 30 videos.
Videos from Benefit Cosmetics
The most watched videos on Benefit Cosmetics's YouTube channel, Benefit Cosmetics UK & Ireland (26.9K subscribers). Click a video to play it here.
More on Benefit Cosmetics UK & Ireland.
Investors in Benefit Cosmetics
Benefit Cosmetics has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include LVMH.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet first brand of luxury personal care and fashion products | 1987 | lvmh.com | Paris, France |
Investor details for Benefit Cosmetics
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People of Benefit Cosmetics
2 people are tracked at Benefit Cosmetics (2 in leadership).
| Name | Role | Group |
|---|---|---|
Jean Ford | Co-Founder & Managing Director | Leadership |
Jean Andre Rougeot | CEO | Leadership |
Complete people profiles for Benefit Cosmetics
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Timeline of Benefit Cosmetics
2 dated milestones of Benefit Cosmetics across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Benefit Cosmetics is founded.
- Exit Acquired by LVMH.
Competitors of Benefit Cosmetics
Benefit Cosmetics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | – | 108,000 | Provider of FMCG conglomerate products | |
| douglas.bg | 1910 | Sofia, Bulgaria | – | – | Fragrances and beauty products are retailed by Douglas. | |
| loccitane.com | 1976 | Paris, France | $10M | – | Beauty and personal care products are sold by L'Occitane globally. | |
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| loreal.com | 1909 | Clichy, France | – | 90,000 | Internet first brand of skin & hair care, and makeup products for men and women | |
| maesa.com | 1997 | New York, United States | – | 202 | Beauty products are manufactured for private labels and retailers. |
Detailed competitors of Benefit Cosmetics
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Web traffic of Benefit Cosmetics
The website of Benefit Cosmetics (benefitcosmetics.com) receives about 838.1K visits a month and ranks #59,205 among all websites worldwide, #2,928 in Beauty and Cosmetics.
- Monthly visits838.1K
▼ 8.4% vs previous month
- Unique visitors481.4K
per month
- Global rank#59,205
among all websites
- Category rank#2,928
Lifestyle · Beauty and Cosmetics
- Bounce rate50%
- Pages per visit2.6
- Average visit1 min 33 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Benefit Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| narscosmetics.com | 92% | – | #59,623 | View details | |
| bobbibrowncosmetics.com | 91% | 481.9K | #80,482 | View details | |
| stilacosmetics.com | 90% | 144.8K | #200,040 | View details | |
| smashbox.com | 90% | 203.9K | #171,910 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Benefit Cosmetics
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Latest news on Benefit Cosmetics
Complete news archive for Benefit Cosmetics
Full article history, source details, and older brand coverage require an active premium plan.
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Similar companies to Benefit Cosmetics
10 companies that operate in the same segment as Benefit Cosmetics (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Benefit Cosmetics
Benefit Cosmetics was founded in 1976.
Benefit Cosmetics is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Jean Andre Rougeot is the current CEO of Benefit Cosmetics.
Benefit Cosmetics was founded in 1976 in San Francisco, United States. Operations are focused on the cosmetics sector, where makeup products such as mascaras and bronzers are primarily manufactured. Skin care items, including moisturizers, eye creams, cleansers, and makeup removers, are also produced. All products are distributed exclusively through the companys online store at benefitcosmetics.com.
Benefit Cosmetics's top competitors include Procter & Gamble, Glossier and L'Oréal.
Benefit Cosmetics offers Precisely, My Brow Pencil, The POREfessional, BADgal BANG! Mascara, and Hoola Bronzer.
Benefit Cosmetics has 1 investor. Key investors include LVMH.
Benefit Cosmetics operates through Benefit Cosmetics Llc.
Yes. Benefit Cosmetics was acquired by LVMH in September 1999.
The website of Benefit Cosmetics receives about 838 thousand visits a month and ranks #59,205 among all websites worldwide.