About Smashbox
Smashbox is a company based in San Francisco (United States) founded in 1990 was acquired by Estee Lauder Companies in May 2010. Smashbox offers products and services including Photo Finish Pore Vanishing Primer, Halo Plump + Glow Lip Gloss, and Always On Setting Powder. Smashbox operates in a competitive market with competitors including Glossier, E.L.F Cosmetics, Function of Beauty, IL Makiage and Beautycounter, among others.
- Headquarter San Francisco, United States
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website smashbox.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Estee Lauder Companies (May 2010)
- Investors
- Acquired byEstee Lauder Companies
(May 2010)
Products & Services of Smashbox
Smashbox offers a comprehensive portfolio of products and services, including Photo Finish Pore Vanishing Primer, Halo Plump + Glow Lip Gloss, and Always On Setting Powder.
Primer that minimizes pores for smooth makeup application
Nourishing gloss for plumping and enhancing lip shine
Powder for long-lasting, shine-control makeup finish
Apps and channels of Smashbox
its YouTube channel Smashbox Cosmetics has 65.3K subscribers.
Investors in Smashbox
Smashbox has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Estee Lauder Companies.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Luxury cosmetics and beauty products are manufactured and distributed worldwide. | 1946 | elcompanies.com | New York, United States |
Investor details for Smashbox
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Smashbox
45 people are tracked at Smashbox (7 in leadership, 38 in team).
| Name | Role | Group |
|---|---|---|
Lori Taylor Davis | Director | Leadership |
Holly Mordini | VP Global Artistry | Leadership |
Shujie Li | Marketing Director | Leadership |
Jill Tomandl | Vice President, Global Product Development, Innovation, And Brand Sustainability | Leadership |
Lydia Serrano | Director - Global Product Development | Leadership |
Patricia Boucher | Chief Financial Officer | Leadership |
Eric Cooper | Director, Global Package Development At Glamglow X Smashbox | Leadership |
Stephanie Vanicelli | Make Up Artist - Selling Specialist | Team |
Edna Fonseca | Studio Artist | Team |
Andrea Stephen | Makeup Artist | Team |
Vanessa Scalzi | Studio Artist | Team |
Nikki Rai | Business Manager | Team |
Winnie Xavier | Program Manager For Focus Brands | Team |
Kerry Anderson | Makeup Artist | Team |
Elin Hedin | Counter Manager | Team |
Krista Baker | National Account Manager Sales | Team |
William Kuit | Makeup Artist | Team |
Samantha Spearin | Makeup Artist | Team |
Simon Pinder | Studio Artist | Team |
Casey Kavanagh | Make-up Artist | Team |
25 more people are available in the full profile.
Complete people profiles for Smashbox
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Smashbox
2 dated milestones of Smashbox across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Smashbox is founded.
- Exit Acquired by Estee Lauder Companies.
Competitors of Smashbox
Smashbox operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, E.L.F Cosmetics, Function of Beauty, IL Makiage and Beautycounter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| toofaced.com | 1998 | Orange, United States | $71.38M | 233 | A variety of makeup products is offered by Too Faced. | |
| patmcgrath.com | 2016 | New York, United States | $60M | 1,800 | Manufacturer of beauty care products for women | |
| morphe.com | 2008 | San Francisco, United States | – | 598 | Brand of beauty & personal care products | |
| julep.com | 2007 | Seattle, United States | $65.75M | 4 | Julep is recognized as a fuss-free makeup brand. |
Detailed competitors of Smashbox
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Smashbox
The website of Smashbox (smashbox.com) receives about 203.9K visits a month.
- Monthly visits203.9K
▲ 16.2% vs previous month
Websites whose visitors overlap most with Smashbox. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| stilacosmetics.com | 94% | 144.8K | #200,040 | View details | |
| maccosmetics.com | 91% | 2.2M | #16,149 | View details | |
| urbandecay.com | 87% | 361.9K | #86,471 | View details | |
| toofaced.com | 87% | 369K | #91,980 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smashbox
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Smashbox
Complete news archive for Smashbox
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Smashbox
10 companies that operate in the same segment as Smashbox (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Smashbox
Smashbox was founded in 1990.
Smashbox is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Smashbox is a brand of color cosmetics products. Offers makeup products catering to face, eyes, lips as well as makeup accessories. Sells products through its website, partner retailers such as Sephora, Ulta, Macys etc. The brand was acquired by Estee Lauder in 2010, post which it operates as its subsidiary. In 2017, the company launched a virtual try-on feature on its website allowing customers to virtually try its makeup products on their pictures before making a purchase. ModiFace provided the AR based visualization technology.
Smashbox's top competitors include Glossier, E.L.F Cosmetics and PAT McGRATH LABS.
Smashbox offers Photo Finish Pore Vanishing Primer, Halo Plump + Glow Lip Gloss, and Always On Setting Powder.
Smashbox has 1 investor. Key investors include Estee Lauder Companies.
Yes. Smashbox was acquired by Estee Lauder Companies in May 2010.
The website of Smashbox receives about 204 thousand visits a month.