About Too Faced
Too Faced is a company based in Orange (United States) founded in 1998 by Jeremy Johnson and Jerrod Blandino was acquired by Estee Lauder Companies in November 2016. Too Faced has raised $71.38 million across 2 funding rounds from investors including General Atlantic, Estee Lauder Companies and Weston Presidio. Too Faced offers products and services including Better Than Sex Mascara, Born This Way Concealer, Cloud Crush Blush, and Kissing Juicy Tint. Too Faced operates in a competitive market with competitors including Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
- Headquarter Orange, United States
- Founders Jeremy Johnson, Jerrod Blandino
-
Sectors
Healthcare
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
- Legal Name Too Faced Cosmetics, Llc
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Total Equity Funding
$71.38 M (USD)
in 2 rounds
-
Latest Funding Round
$150 M (USD), Debt – Conventional
Jul 01, 2015
-
Investors
General Atlantic
& 2 more
-
Employee Count
Not available
- Acquired by
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Too Faced
Too Faced offers a comprehensive portfolio of products and services, including Better Than Sex Mascara, Born This Way Concealer, Cloud Crush Blush, and Kissing Juicy Tint.
Provides defined and voluminous lashes for everyday use
Conceals, contours, and highlights facial features effectively
Buildable blush for natural or bold cheek color application
Hydrating lip color with long-lasting shine and scents
Funding Insights of Too Faced
Too Faced has successfully raised a total of $71.38M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $150 million completed in July 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Too Faced
Too Faced has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include General Atlantic, Estee Lauder Companies and Weston Presidio.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Growth-stage companies are targeted for private equity investments.
|
Locked | Locked | Locked | |
|
Private equity fund focused on global markets
|
Locked | Locked | Locked | |
|
Luxury cosmetics and beauty products are manufactured and distributed worldwide.
|
Locked | Locked | Locked |
Investor details for Too Faced
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Too Faced
Investment portfolio details for Too Faced
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Too Faced
Detailed financials for Too Faced
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Too Faced Comparisons
Peer comparison for Too Faced
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Too Faced
Too Faced operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Multicategory beauty products are offered via an internet-first brand.
|
|
| Locked | Locked | Locked |
Customized skin and hair care products are provided online.
|
|
| Locked | Locked | Locked |
Multi-category color cosmetics are provided by an internet-first brand.
|
|
| Locked | Locked | Locked |
Makeup products are recommended online based on personal quizzes.
|
|
| Locked | Locked | Locked |
Multi-category beauty products are offered online by Beautycounter.
|
|
| Locked | Locked | Locked |
Manufacturer of beauty care products for women
|
Detailed competitors of Too Faced
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Too Faced
Complete news archive for Too Faced
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Too Faced
Too Faced was founded in 1998 and raised its 1st funding round 13 years after it was founded.
Too Faced is headquartered in Orange, United States. It is registered at Orange, California, United States.
Jeremy Johnson is the current CEO of Too Faced. They have also founded this company.
Too Faced is a funded company, having raised a total of $71.38M across 2 funding rounds to date.
Too Faced was founded in 1998 and is headquartered in Orange, United States. Operations focus on the beauty sector, where a range of cosmetics is produced and distributed. Products encompass foundations, concealers, bronzers, eyeshadows, eyeliners, lipsticks, lip gloss, and related items. The brand is led by co-founders Jeremy Johnson as CEO and Jerrod Blandino. Online presence is maintained through toofaced.com.
Too Faced's top competitors include Glossier, E.L.F Cosmetics and PAT McGRATH LABS.
Too Faced offers Better Than Sex Mascara, Born This Way Concealer, Cloud Crush Blush, and Kissing Juicy Tint.
Too Faced has 3 investors. Key investors include General Atlantic, Estee Lauder Companies, and Weston Presidio.