About IL Makiage
IL Makiage is a company based in New York (United States) founded in 1972 by Shiran Holtzman Erel.. IL Makiage has raised $130 million across 2 funding rounds from investors including Fidelity Investments, Franklin Templeton and First Light Capital Group. The company has 51 employees as of December 31, 2022. IL Makiage has completed 3 acquisitions, including Missbeez, NeoWize and Voyage 81. IL Makiage operates in a competitive market with competitors including Glossier, Function of Beauty, E.L.F Cosmetics, Plum and Minimalist, among others.
- Headquarter New York, United States
- Employees 51 as on 31 Dec, 2022
- Founders Shiran Holtzman Erel
- Stage Unicorn
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Im Pro Makeup Ny Lp
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$130 M (USD)
in 2 rounds
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Latest Funding Round
$130 M (USD), Series B
Jan 10, 2022
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Investors
Fidelity Investments
& 4 more
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Employee Count
51
as on Dec 31, 2022
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Investments & Acquisitions
Missbeez
& 2 more
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Funding Insights of IL Makiage
IL Makiage has successfully raised a total of $130M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $130 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $130.0M
- First Round First Round
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2022 | Amount | Series B - IL Makiage | Valuation | Franklin Templeton Investments | |
| Jun, 2017 | Amount | Series A - IL Makiage | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in IL Makiage
IL Makiage has secured backing from 5 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, Franklin Templeton and First Light Capital Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Diversified investment management services are offered globally by the firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by IL Makiage
IL Makiage has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Missbeez, NeoWize and Voyage 81. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Core activities are centered on automotive and imaging markets.
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2018 | ||||
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AI-based personalization is delivered to eCommerce via machine learning.
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2016 | ||||
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Beauty services are booked at home via an app-based marketplace.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - IL Makiage
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Il Makiage Comparisons
Competitors of IL Makiage
IL Makiage operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, E.L.F Cosmetics, Plum and Minimalist, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Multi-category color cosmetics are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Vegan skincare, haircare, and body care products are provided.
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| domain | founded_year | HQ Location |
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Il Makiage
Frequently Asked Questions about IL Makiage
When was IL Makiage founded?
IL Makiage was founded in 1972 and raised its 1st funding round 45 years after it was founded.
Where is IL Makiage located?
IL Makiage is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of IL Makiage?
Oran Holtzman is the current CEO of IL Makiage.
Is IL Makiage a funded company?
IL Makiage is a funded company, having raised a total of $130M across 2 funding rounds to date.
How many employees does IL Makiage have?
As of Dec 31, 2022, the latest employee count at IL Makiage is 51.
What does IL Makiage do?
Founded in 1972 and headquartered in New York, United States, IL Makiage operates as an internet-first brand in the beauty sector. Makeup products, including foundations, lipsticks, mascaras, and primers, are offered through a platform that provides personalized recommendations via user quizzes. Influencer tutorial videos are also featured to support product usage. The catalog encompasses various cosmetics such as eye shadows, highlighters, and eyebrow gels.
Who are the top competitors of IL Makiage?
IL Makiage's top competitors include Glossier, Minimalist and E.L.F Cosmetics.
How many acquisitions has IL Makiage made?
Who are IL Makiage's investors?
IL Makiage has 5 investors. Key investors include Fidelity Investments, Franklin Templeton, First Light Capital Group, Thomas Tull, and L Catterton.
What is IL Makiage's valuation?
The valuation of IL Makiage is $1.5B as of Jan 2022.
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