IL Makiage

New York, United States Founded: 1972 • Age: 54 yrs
Makeup products are recommended online based on personal quizzes.
Annual revenue - Latest available
Total funding $130.0M 2 rounds
Employees 51 Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About IL Makiage

IL Makiage is a company based in New York (United States) founded in 1972 by Shiran Holtzman Erel. IL Makiage has raised $130 million across 2 funding rounds from investors including Fidelity Investments, Franklin Templeton and First Light Capital Group. The company has 51 employees as of December 31, 2022. IL Makiage has completed 3 acquisitions, including Missbeez, NeoWize and Voyage 81. IL Makiage operates in a competitive market with competitors including Glossier, Function of Beauty, E.L.F Cosmetics, Plum and Minimalist, among others.

  • Headquarter New York, United States
  • Employees 51 as on 31 Dec, 2022
  • Founders Shiran Holtzman Erel
  • Stage Unicorn
  • Sectors
    Consumer
    Healthcare
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Im Pro Makeup Ny Lp
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $130 M (USD)

    in 2 rounds

  • Latest Funding Round
    $130 M (USD), Series B

    Jan 10, 2022

  • Investors
  • Employee Count
    51

    as on Dec 31, 2022

  • Investments & Acquisitions
    Missbeez

    & 2 more

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People of IL Makiage

Headcount 200-500
Employee Profiles 35
Employee Profiles
People
Shiran Holtzman Erel
Co-Founder & Chief Product Officer
People
Lindsay Drucker
CFO
People
Drasko Injac
Lead Developer
People
Kateryna Maiorko
QA Engineer

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Funding Insights of IL Makiage

IL Makiage has successfully raised a total of $130M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $130 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in IL Makiage

IL Makiage has secured backing from 5 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, Franklin Templeton and First Light Capital Group.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
-
Locked Locked Locked
L Catterton is recognized as a leading consumer-focused private equity group.
Locked Locked Locked
Diversified investment management services are offered globally by the firm.
Locked Locked Locked
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Investor details for IL Makiage

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Investments & Acquisitions by IL Makiage

IL Makiage has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Missbeez, NeoWize and Voyage 81.

Investments
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Investment portfolio details for IL Makiage

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Core activities are centered on automotive and imaging markets.
Locked Locked 2018 Locked
AI-based personalization is delivered to eCommerce via machine learning.
Locked Locked 2016 Locked
Beauty services are booked at home via an app-based marketplace.
Locked Locked 2015 Locked
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Complete acquisition details for IL Makiage

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Financial Statements - IL Makiage

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Detailed financials for IL Makiage

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Il Makiage Comparisons

IL Makiage Primary company
Description
Makeup products are recommended online based on personal qui...
Location
New York, United States
Founded Year
1972
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
51
As of 2022
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Peer comparison for IL Makiage

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Competitors of IL Makiage

IL Makiage operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, E.L.F Cosmetics, Plum and Minimalist, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Multicategory beauty products are offered via an internet-first brand.
Locked Locked Locked
Customized skin and hair care products are provided online.
Locked Locked Locked
Multi-category color cosmetics are provided by an internet-first brand.
Locked Locked Locked
Vegan skincare, haircare, and body care products are provided.
Locked Locked Locked
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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Detailed competitors of IL Makiage

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Latest news on Il Makiage

IL Makiage nets $130m
Venturecapitaljournal4 years ago
Makiage Acquires AI Startup
Beautypackaging4 years ago
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Complete news archive for IL Makiage

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Frequently Asked Questions about IL Makiage

IL Makiage was founded in 1972 and raised its 1st funding round 45 years after it was founded.

IL Makiage is headquartered in New York, United States. It is registered at New York, New York, United States.

Oran Holtzman is the current CEO of IL Makiage.

IL Makiage is a funded company, having raised a total of $130M across 2 funding rounds to date.

As of Dec 31, 2022, the latest employee count at IL Makiage is 51.

Founded in 1972 and headquartered in New York, United States, IL Makiage operates as an internet-first brand in the beauty sector. Makeup products, including foundations, lipsticks, mascaras, and primers, are offered through a platform that provides personalized recommendations via user quizzes. Influencer tutorial videos are also featured to support product usage. The catalog encompasses various cosmetics such as eye shadows, highlighters, and eyebrow gels.

IL Makiage's top competitors include Glossier, Minimalist and E.L.F Cosmetics.

IL Makiage has made 3 acquisitions, including Missbeez, NeoWize, and Voyage 81.

IL Makiage has 5 investors. Key investors include Fidelity Investments, Franklin Templeton, First Light Capital Group, Thomas Tull, and L Catterton.

The valuation of IL Makiage is $1.5B as of Jan 2022.

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