About Athleta
Athleta is a Retail company based in San Francisco (United States) founded in 1998, and was acquired by Gap in September 2008. Womens sports apparel is offered via an internet-first brand. Athleta has raised $6 million across 1 funding round from investors including Simon Equity Partners and Gap. Its website athleta.com draws about 95 thousand monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Sports Wear and Multi category. Its competitors include Vuori, Nobull and Founder Sport Group; 2 of its 3 listed competitors have raised funding.
Company details
Athleta was founded in 1998 in San Francisco, United States. Operations are centered on the retail sector, where womens activewear and sports apparel are designed and distributed primarily through online platforms. The brand focuses on functional clothing for fitness and outdoor activities, with products available via the athleta.com domain. Headquarters remain in San Francisco, supporting e-commerce and select physical retail presence across the United States.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website athleta.com
- Social LinkedIn X Facebook
- Acquired by Gap (Sep 2008)
- Total Equity Funding$6M (USD)
in 1 rounds
- Latest Funding Round$6M (USD), Private Equity Round
Nov 2002
- InvestorsSimon Equity Partners
& 1 more
- Acquired byGap
(Sep 2008)
Funding Insights of Athleta
Athleta has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $6 million completed in November 2002. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 1
- Last Round Private Equity Round — $6M
- First Round $6M
(Nov 2002)
- Investors Count 1
All 1 funding rounds of Athleta with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2002 | $6M | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Athleta
Athleta has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Simon Equity Partners and Gap.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on multiple sectors | simonequity.com | Larkspur, United States | ||
| gap.com |
Investor details for Athleta
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Athleta
258 people are tracked at Athleta (102 in leadership, 11 in board & advisors, 145 in team).
| Name | Role | Group |
|---|---|---|
Jeni Chih | Head of Global Benefits & Wellbeing | Leadership |
Simon O'Mahony | Director Talent Acquisition, Design, Marketing, and Product - Banana Republic, Athleta, and Janie and Jack at Gap Inc. | Leadership |
Chakra Jamdagneya | Senior Director Data Architect And Engineering | Leadership |
Eddie McCracken | Director | Leadership |
Rivas _ | Director Of Stores, Gap Factory USA | Leadership |
Lauren Bradshaw | Senior Director, Editorial & Voice | Leadership |
Enrique Atienza | Senior Vice President. Head Of Stores, Operations, And Visual Merchandising | Leadership |
Della Chow | VP Leasing, West Region | Leadership |
Mark Guevara | Senior General Manager | Leadership |
Chris Mohler | CFO, Asia | Leadership |
Anne Daugherty | VP, Online Global Inventory Management, Old Navy | Leadership |
Henry Lin | VP, Strategy & Growth | Leadership |
Jen Mullen | VP, Stores, Banana Republic, Janie & Jack | Leadership |
Mark Abrahams | VP, Treasurer, Tax and Risk | Leadership |
Marta Wilczewska | VP FP&A, Gap Global | Leadership |
Kristen Johnson | Director Of Styling | Leadership |
Nirmal David | Director Software Engineering | Leadership |
Michele Ji Park | Vice President | Leadership |
Bridget Schickedanz | VP, Human Resources, Old Navy | Leadership |
Leslie O'Hara | SVP, Head of HR & Communications, Old Navy | Leadership |
238 more people are available in the full profile.
Complete people profiles for Athleta
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Athleta
3 dated milestones of Athleta across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Athleta is founded.
- Funding First funding round of $6.0M.
- Exit Acquired by Gap.
Competitors of Athleta
Athleta has 3 listed competitors in our database, 2 of them funded. They include Vuori, Nobull and Founder Sport Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| foundersport.com | 2019 | Statesville, United States | 314 | Internet first brand offering multi-category sportswear |
Detailed competitors of Athleta
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Athleta
The website of Athleta (athleta.com) receives about 94.8K visits a month.
- Monthly visits94.8K
▼ 32.7% vs previous month
Websites whose visitors overlap most with Athleta. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
titlenine.com | titlenine.com | 100% | #65,607 | – | |
| lululemon.com | 100% | 44.9M | #572 | View details | |
| lucy.com | 100% | 5.7K | #3,048,026 | View details | |
| bostonproper.com | 88% | 1.3M | #29,534 | View details | |
athleta.gap.com | athleta.gap.com | 85% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Athleta
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Athleta (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Athleta
Complete news archive for Athleta
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- Brand-specific news history
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Frequently Asked Questions about Athleta
Athleta was founded in 1998 and raised its 1st funding round 4 years after it was founded.
Athleta is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Athleta is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $6M, raised on Nov 2002.
Athleta was founded in 1998 in San Francisco, United States. Operations are centered on the retail sector, where womens activewear and sports apparel are designed and distributed primarily through online platforms. The brand focuses on functional clothing for fitness and outdoor activities, with products available via the athleta.com domain. Headquarters remain in San Francisco, supporting e-commerce and select physical retail presence across the United States.
Athleta's top competitors include Vuori, Nobull and Founder Sport Group.
Athleta has 2 investors. Key investors include Simon Equity Partners, and Gap.
Yes. Athleta was acquired by Gap in September 2008.