About Auditude
Auditude is a company based in Palo Alto (United States) founded in 1999 was acquired by Adobe in November 2011.. Auditude has raised $31.93 million across 5 funding rounds from investors including Adobe, SVB and Granite Ventures. Auditude offers products and services including Authentication, Concurrency Monitoring, and Account IQ. Auditude operates in a competitive market with competitors including Criteo, Teads, NextRoll, Mediaocean and RhythmOne, among others.
- Headquarter Palo Alto, United States
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Auditude Inc
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Products & Services of Auditude
Auditude offers a comprehensive portfolio of products and services, including Authentication, Concurrency Monitoring, and Account IQ. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides secure authentication for TV Everywhere services.
Monitors and limits concurrent device usage for services.
Identifies and manages password sharing behaviors effectively.
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Software Development Team
346 people
Sales and Marketing
145 people
Leadership Team
84 people
Data Analysis and Operations Team
67 people
Human Resources and Administration
63 people
Senior Team
53 people
Product Management Team
38 people
Operations Team
31 people
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Funding Insights of Auditude
Auditude has successfully raised a total of $31.93M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in January 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $11.0M
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First Round
First Round
(11 May 2006)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2011 | Amount | Series B - Auditude | Valuation | Granite Ventures | |
| Dec, 2010 | Amount | Series B - Auditude | Valuation |
investors |
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| Mar, 2009 | Amount | Series B - Auditude | Valuation | Redpoint Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Auditude
Auditude has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, SVB and Granite Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage US tech companies are invested in by the firm.
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Redpoint Ventures is engaged in venture capital investments.
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Venture capital firm specializing in early-stage tech investments and founder support.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Auditude
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Financial Statements - Auditude
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Auditude Comparisons
Competitors of Auditude
Auditude operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, Teads, NextRoll, Mediaocean and RhythmOne, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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AI-driven ad campaigns are managed for personalization and optimization.
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Self-service ad platforms for campaign management are provided.
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Provider of data-driven marketing technology for B2B and D2C businesses
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Advertising software and integration services are provided for enterprises.
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Audiences are connected to brands via cross-screen video advertising.
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Interactive apps are integrated into videos to boost engagement.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Auditude
Frequently Asked Questions about Auditude
When was Auditude founded?
Auditude was founded in 1999 and raised its 1st funding round 7 years after it was founded.
Where is Auditude located?
Auditude is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Is Auditude a funded company?
Auditude is a funded company, having raised a total of $31.93M across 5 funding rounds to date. The company's 1st funding round was a Series B of $10.56M, raised on May 11, 2006.
What does Auditude do?
Auditude was founded in 1999 in Palo Alto, United States, as a technology provider in the video advertising sector. Operations focused on enabling content owners and aggregators to handle ad insertion and delivery for premium video streams through the Auditude Connect platform. Services supported clients including Comcast, Major League Baseball, and Yahoo!. The company was acquired by Adobe in November 2011, integrating its tools for video management and monetization.
Who are the top competitors of Auditude?
What products or services does Auditude offer?
Auditude offers Authentication, Concurrency Monitoring, and Account IQ.
Who are Auditude's investors?
Auditude has 5 investors. Key investors include Adobe, SVB, Granite Ventures, Redpoint Ventures, and Greylock Partners.
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