About Auditude
Auditude is a Media & Entertainment company based in Palo Alto (United States) founded in 1999, and was acquired by Adobe in November 2011. Ads are managed and served on premium online video content. Auditude has raised $30.43 million across 5 funding rounds from investors including Adobe, SVB and Granite Ventures. Auditude offers products and services including Authentication, Concurrency Monitoring, and Account IQ. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Video. Its legal entity is AUDITUDE INC. Its competitors include Teads, NextRoll and Mediaocean; 2 of its 3 listed competitors have raised funding.
Company details
Auditude was founded in 1999 in Palo Alto, United States, as a technology provider in the video advertising sector. Operations focused on enabling content owners and aggregators to handle ad insertion and delivery for premium video streams through the Auditude Connect platform. Services supported clients including Comcast, Major League Baseball, and Yahoo!. The company was acquired by Adobe in November 2011, integrating its tools for video management and monetization.
- Headquarters Palo Alto, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website auditude.com
- Social X
- Acquired by Adobe (Nov 2011)
- Legal Name Auditude Inc
Products & Services of Auditude
Auditude offers a comprehensive portfolio of products and services, including Authentication, Concurrency Monitoring, and Account IQ.
Provides secure authentication for TV Everywhere services.
Monitors and limits concurrent device usage for services.
Identifies and manages password sharing behaviors effectively.
Funding Insights of Auditude
Auditude has successfully raised a total of $30.43M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in January 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.43M
- Total Rounds 5
- Last Round Series B — $11M
- First Round $1.5M
(May 2006)
- Investors Count 4
All 5 funding rounds of Auditude with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2011 | $11M | Series B | – | Granite Ventures | |
| Dec 2010 | $4M | Series B | – | – | – |
| Mar 2009 | $10.56M | Series B | – | Redpoint Ventures | |
| Dec 2007 | $4.87M | Series A | – | – | |
| May 2006 | $1.5M | Unspecified | – | – | – |
5 investors in total: 5 institutional.
Investors in Auditude
Auditude has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, SVB and Granite Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech companies are invested in by the firm. | granitevc.com | San Francisco, United States | ||
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | adobe.com | San Jose, United States |
Investor details for Auditude
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Auditude
1049 people are tracked at Auditude (411 in leadership, 11 in board & advisors, 627 in team).
| Name | Role | Group |
|---|---|---|
Deepa Subramaniam | Vice President, Product Marketing, Creative Professional | Leadership |
Saudhi Nahir Pérez | Sr. Director, HR Business Partner - Creative Product Group | Leadership |
Jay Jackson | Director - Enterprise Architects | Leadership |
Varanya Mathanarajan | Talent Development Partner | Leadership |
Mark Lipscomb | VP, Employee Experience | Leadership |
Swarupa K. | Technical Talent Partner | Leadership |
Shantanu Pal | Director, AI Platforms | Leadership |
Lindsey Fletcher | Director, Industry GTM Fp&a | Leadership |
Chuan-Chia Pan | Director, Strategy And Operations, Adobe Express | Leadership |
Rebecca Clarke | EMEA Head Of Talent And De&i | Leadership |
Gagan Mand | Director, Product Marketing & Strategy | Leadership |
Mohit Gupta | Senior Director, Express & Education | Leadership |
Andrés Romero | Head Of Finance | Leadership |
Sarung Subnani | Senior Talent Partner | Leadership |
Saptho Nair | Director And Principal Scientist, Machine Learning And Artificial Intelligence | Leadership |
Stephen Baloglu | Director Of Product Marketing | Leadership |
Alison Blais | Sr. Director, Associate General Counsel | Leadership |
Jillian Forusz | Vp, Corporate Controller | Leadership |
Madjid Henni | Director Sales Operations Western Europe | Leadership |
Celeste Lam | Senior Creative Director | Leadership |
1029 more people are available in the full profile.
Complete people profiles for Auditude
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Auditude
4 dated milestones of Auditude across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Auditude is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series B, of $11.0M.
- Exit Acquired by Adobe.
Competitors of Auditude
Auditude has 3 listed competitors in our database, 2 of them funded. They include Teads, NextRoll and Mediaocean.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| teads.com | 2011 | New York, United States | $20.75M | 1,200 | Self-service ad platforms for campaign management are provided. | |
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| mediaocean.com | 2006 | New York, United States | 540 | Advertising software and integration services are provided for enterprises. |
Detailed competitors of Auditude
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Auditude
Websites that share an audience with Auditude (auditude.com).
Websites whose visitors overlap most with Auditude. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| venturebeat.com | 100% | 1.8M | #58,219 | View details | |
edit-studios.com | edit-studios.com | 98% | – | ||
| nbcnews.com | 96% | #577 | View details | ||
| adweek.com | 69% | 883.2K | #75,876 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Auditude (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Auditude
Complete news archive for Auditude
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Frequently Asked Questions about Auditude
Auditude was founded in 1999 and raised its 1st funding round 7 years after it was founded.
Auditude is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Auditude is a funded company, having raised a total of $30.43M across 5 funding rounds to date. The company's 1st funding round was a Unspecified of $1.5M, raised on May 2006.
Auditude was founded in 1999 in Palo Alto, United States, as a technology provider in the video advertising sector. Operations focused on enabling content owners and aggregators to handle ad insertion and delivery for premium video streams through the Auditude Connect platform. Services supported clients including Comcast, Major League Baseball, and Yahoo!. The company was acquired by Adobe in November 2011, integrating its tools for video management and monetization.
Auditude's top competitors include NextRoll, Teads and Mediaocean.
Auditude offers Authentication, Concurrency Monitoring, and Account IQ.
Auditude has 5 investors. Key investors include Adobe, SVB, Granite Ventures, Redpoint Ventures, and Greylock Partners.
Auditude operates through Auditude Inc.
Yes. Auditude was acquired by Adobe in November 2011.