About AULI Lifestyle
AULI Lifestyle is a Healthcare company based in Kolkata (India) founded in 2015 by Ardhendu Sekhar Biswas and Aishwarya Biswas. Natural skincare products are offered online by AULI Lifestyle. AULI Lifestyle has raised $338.83 thousand across 4 funding rounds from investors including Thapar Vision, Namita Thapar and Srinivas Sridharan. AULI Lifestyle was last valued at $2.48 million in January 2022. Its website aulilifestyle.com draws about 41 thousand monthly visits. Its Indian entity Auli Lifestyle Consultancy Private Limited reported revenue of ₹5.58 Cr. AULI Lifestyle offers products and services including Vitamin C Serum, Retinol Serum, Face Cream For Wrinkles, Niacinamide Hydrator, and Sunscreen. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
AULI Lifestyle was founded in 2015 and is based in Kolkata, India. Operations focus on the natural skincare sector through an internet-first model. A range of products, including face care, body and bath items, and hair care, is provided. All items are formulated with organic ingredients. The brand serves customers via its domain, aulilifestyle.com.
- Headquarters Kolkata, India
- Founders Ardhendu Sekhar Biswas, Aishwarya Biswas
- Stage Minicorn
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website aulilifestyle.com
- Social LinkedIn X Facebook YouTube
- Legal Name Auli Lifestyle Consultancy Private Limited
- Date of Incorporation 19 Nov, 2015
- Jurisdiction 24 Parganas, West Bengal, India
- Annual Revenue₹5.58 Cr
FY 2024 · +163% YoY
- Net Profit₹8.9 Lakh
FY 2024 · 2% margin
- EBITDA₹12.1 Lakh
FY 2024 · 2% margin
- Total Equity Funding$338.83K (USD)
in 4 rounds
- Latest Funding Round$100.55K (USD), Angel Round
Jan 2022
- InvestorsThapar Vision
& 5 more
Associated legal entities of AULI Lifestyle
AULI Lifestyle operates through Auli Lifestyle Consultancy Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Auli Lifestyle Consultancy Private Limited CIN U74900WB2015PTC208495 | Active | 19 Nov 2015 | Sonarpur, West Bengal | ₹5.6 Cr | 2 | View details |
Products & Services of AULI Lifestyle
AULI Lifestyle offers a comprehensive portfolio of products and services, including Vitamin C Serum, Retinol Serum, Face Cream For Wrinkles, Niacinamide Hydrator, and Sunscreen.
Serum for skin brightening and hydration purposes.
Anti-ageing serum to reduce wrinkles and fine lines.
Cream for minimizing wrinkles and improving skin firmness.
Hydrator with gold flakes for glow and hydration benefits.
Lightweight sunscreen for sun protection and tan removal.
Funding Insights of AULI Lifestyle
AULI Lifestyle has successfully raised a total of $338.83K across 4 strategic funding rounds. The most recent funding activity was a Angel Round of $100.55 thousand completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $338,833
- Total Rounds 4
- Last Round Angel Round — $100,550
- First Round $28,677
(May 2019)
- Investors Count 6
All 4 funding rounds of AULI Lifestyle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $100,550 | Angel Round | $2.48M | Namita Thapar | – |
| Jun 2021 | $136,524 | Seed | $1.18M | Thapar Vision | – |
| Jun 2020 | $73,082 | Angel Round | $••••• | Srinivas Sridharan | – |
| May 2019 | $28,677 | Angel Round | $••••• | Chinmoy Mallick, Ravi Sekhar |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $2.48M | •••••••• |
| Jun 2021 | $1.18M | •••••••• |
Last known valuation $2.48M (Jan 2022). 6 investors in total: 1 institutional and 5 angel.
Investors in AULI Lifestyle
AULI Lifestyle has secured backing from 6 investors, including angel and venture fund investors. Prominent investors backing the company include Thapar Vision, Namita Thapar and Srinivas Sridharan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investment fund providing seed funding and mentorship to Indian startups. | 2021 | thaparvision.com | Pune, India | |
NT Namita Thapar | Executive Director at Emcure Pharmaceuticals, angel investor, Shark Tank India judge | unknown_c84bef69a95145579 | ||
SS Srinivas Sridharan | unknown_aec536b29b164df29 | |||
CM Chinmoy Mallick | unknown_cc27e52a86c1441e8 | |||
RS Ravi Sekhar | Angel investor and tech entrepreneur with focus on early-stage Indian startups | unknown_0af33aad405440efa | ||
MS Mayanka Singhal | unknown_d8d6bf185e39406b8 |
Investor details for AULI Lifestyle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Board of directors of Auli Lifestyle Consultancy Private Limited (AULI Lifestyle)
Auli Lifestyle Consultancy Private Limited is the primary company behind AULI Lifestyle. The board of Auli Lifestyle Consultancy Private Limited currently have 2 directors; the longest-serving is Aishwarya Biswas, appointed in 2015. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aishwarya Biswas DIN 07307299 | Director | 19 Nov 2015 | 10 yrs 11 mo | Auli Lifestyle Consultancy Private Limited |
| Samir Khan DIN 08701448 | Director | 18 Feb 2020 | 6 yrs 8 mo | Auli Lifestyle Consultancy Private Limited |
People of AULI Lifestyle
2 people are tracked at AULI Lifestyle (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Founder & Managing Director | Leadership |
Complete people profiles for AULI Lifestyle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of AULI Lifestyle
Figures of Auli Lifestyle Consultancy Private Limited, the primary company behind AULI Lifestyle, for FY 2024. Revenue was ₹5.58 Cr (+163% year on year). Net profit was ₹8.9 Lakh (2% margin). EBITDA was ₹12.1 Lakh (2% margin). Revenue has grown at a compounded annual rate of +68% over three years and +78% over five years.
- ₹5.58 CrRevenue · FY 2024 · +163% YoY
- ₹8.9 LakhNet profit · 2% margin
- ₹12.1 LakhEBITDA · 2% margin
- ₹3.6 LakhPaid-up capital
- +68%Revenue CAGR, 3 years
- +78%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Auli Lifestyle Consultancy Private Limited are on its company page.
Detailed financial statements for AULI Lifestyle
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Verified entity values are shown only after access is granted.
Timeline of AULI Lifestyle
4 dated milestones of AULI Lifestyle across 7 years, from founding to its latest funding, stage changes and deals.
- Founded AULI Lifestyle is founded.
- Funding First funding round of $29K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $101K.
Competitors of AULI Lifestyle
AULI Lifestyle has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of AULI Lifestyle
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Web traffic of AULI Lifestyle
The website of AULI Lifestyle (aulilifestyle.com) receives about 40.8K visits a month.
- Monthly visits40.8K
▲ 173% vs previous month
Websites whose visitors overlap most with AULI Lifestyle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| skininspired.in | 100% | 92K | #428,786 | View details | |
naturali.co.in | naturali.co.in | 97% | #154,830 | – | |
| nathabit.in | 92% | 1.3M | #34,998 | View details | |
| thetribeconcepts.com | 92% | 44.4K | #698,759 | View details | |
| riveladermascience.com | 92% | 106.1K | #354,153 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for AULI Lifestyle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as AULI Lifestyle (Beauty & Skin Care Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 3,735 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M |
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Related news about Auli Lifestyle
Complete news archive for AULI Lifestyle
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Frequently Asked Questions about AULI Lifestyle
AULI Lifestyle was founded in 2015 and raised its 1st funding round 4 years after it was founded.
AULI Lifestyle is headquartered in Kolkata, India. It is registered at Kolkata, West Bengal, India.
AULI Lifestyle is a funded company, having raised a total of $338.83K across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $28.68K, raised on May 2019.
The primary company behind AULI Lifestyle, Auli Lifestyle Consultancy Private Limited, reported revenue of ₹5.58 Cr for FY 2024, up 163% year on year.
AULI Lifestyle was founded in 2015 and is based in Kolkata, India. Operations focus on the natural skincare sector through an internet-first model. A range of products, including face care, body and bath items, and hair care, is provided. All items are formulated with organic ingredients. The brand serves customers via its domain, aulilifestyle.com.
AULI Lifestyle's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
AULI Lifestyle offers Vitamin C Serum, Retinol Serum, Face Cream For Wrinkles, Niacinamide Hydrator, and Sunscreen.
AULI Lifestyle has 6 investors. Key investors include Thapar Vision, Namita Thapar, Srinivas Sridharan, Chinmoy Mallick, and Ravi Sekhar.
The valuation of AULI Lifestyle is $2.48M as of Jan 2022.
AULI Lifestyle operates through Auli Lifestyle Consultancy Private Limited.
The legal entities of AULI Lifestyle currently have 2 directors, including Aishwarya Biswas, Samir Khan.