About Baxters
Baxters is a company based in Edinburgh (United Kingdom) founded in 1868.. The company has 1,660 employees as of March 31, 2021. Baxters has completed 3 acquisitions, including Orexis Fresh Foods, Truitt Bros and Wornick Foods. Baxters offers products and services including Soup, Pickles, Jam, Chutney, and Marmalade. Baxters operates in a competitive market with competitors including Graze, Bobby's Foods, Treat Kitchen, Raw Gorilla and Ye Olde Oak, among others.
- Headquarter Edinburgh, United Kingdom
- Employees 1660 as on 31 Mar, 2021
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Baxters Food Group Limited
- Date of Incorporation 07 Nov, 1945
- Jurisdiction EDINBURGH, SCOTLAND
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Annual Revenue
$462.96 M (USD)0as on Apr 02, 2022
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Net Profit
$2.91 M (USD)0as on Apr 02, 2022
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EBITDA
$-7.35 M (USD)0as on Apr 02, 2022
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Latest Funding Round
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Investors
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Employee Count
1660
as on Mar 31, 2021
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Investments & Acquisitions
Orexis Fresh Foods
& 2 more
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Products & Services of Baxters
Baxters offers a comprehensive portfolio of products and services, including Soup, Pickles, Jam, Chutney, and Marmalade. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Variety of soups made from fresh ingredients for everyday meals
Pickled vegetables and fruits for snacks and meals
Fruit-based spreads for breakfast and baking
Flavored sauces for enhancing dishes
Citrus-based spreads for toasts and desserts
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Funding Insights of Baxters
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Baxters
Baxters has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Orexis Fresh Foods, Truitt Bros and Wornick Foods. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Meal replacement products are manufactured and supplied globally.
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1979 | ||||
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Ready-to-eat chilled foods and dips are offered by the brand.
|
1970 | ||||
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Contract manufacturing of shelf-stable, thermally processed foods is provided.
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1923 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Baxters
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Baxters Comparisons
Competitors of Baxters
Baxters operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Graze, Bobby's Foods, Treat Kitchen, Raw Gorilla and Ye Olde Oak, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Healthy snacks are offered by Graze for various preferences.
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| domain | founded_year | HQ Location |
Multi-category convenience food products are offered via internet-first channels.
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| domain | founded_year | HQ Location |
Online platform offering a range of vegan sweets and gourmet candy in reusable glass bottles
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| domain | founded_year | HQ Location |
A collection of healthy vegan and keto snacks is offered.
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| domain | founded_year | HQ Location |
Manufactures and sells hot dogs, luncheon meats, and flavored varieties for consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Baxters
Frequently Asked Questions about Baxters
When was Baxters founded?
Baxters was founded in 1868.
Where is Baxters located?
Baxters is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
Who is the current CEO of Baxters?
Audrey Baxter is the current CEO of Baxters.
How many employees does Baxters have?
As of Mar 31, 2021, the latest employee count at Baxters is 1,660.
What is the annual revenue of Baxters?
Annual revenue of Baxters is $462.96M as on Apr 02, 2022.
What does Baxters do?
Baxters was established in 1868 in Edinburgh, United Kingdom, within the food sector. Operations focus on manufacturing a range of products, including soups, preserves, condiments, beetroot, chutneys, and sweet potatoes. These items are processed and distributed from facilities in the UK, emphasizing traditional preservation methods. Leadership is held by CEO Audrey Baxter, with activities centered on domestic and select international markets.
Who are the top competitors of Baxters?
Baxters's top competitors include Graze, Treat Kitchen and Bobby's Foods.
What products or services does Baxters offer?
Baxters offers Soup, Pickles, Jam, Chutney, and Marmalade.
How many acquisitions has Baxters made?
Baxters has made 3 acquisitions, including Orexis Fresh Foods, Truitt Bros, and Wornick Foods.
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