About Baxters
Baxters is a Consumer company based in Edinburgh (United Kingdom) founded in 1868. It operates as a brand of soups, preserves, condiments, beetroot, chutneys ad sweet potato. The company has 1,660 employees. Baxters has completed 3 acquisitions, including Orexis Fresh Foods, Truitt Bros and Wornick Foods. Its chief executive is Audrey Baxter. Its website baxters.com draws about 22 thousand monthly visits. Baxters offers products and services including Soup, Pickles, Jam, Chutney, and Marmalade. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Multi-category. Its legal entity is BAXTERS FOOD GROUP LIMITED. Its competitors include Graze, Bobby's Foods, Treat Kitchen, Raw Gorilla and Ye Olde Oak and 3 more; 1 of its 8 listed competitors has raised funding.
Company details
Baxters was established in 1868 in Edinburgh, United Kingdom, within the food sector. Operations focus on manufacturing a range of products, including soups, preserves, condiments, beetroot, chutneys, and sweet potatoes. These items are processed and distributed from facilities in the UK, emphasizing traditional preservation methods. Leadership is held by CEO Audrey Baxter, with activities centered on domestic and select international markets.
- Headquarters Edinburgh, United Kingdom
- Employees 1,660
- SectorsConsumer
- Email••••••••
- Website baxters.com
- Social LinkedIn Facebook Instagram
- Legal Name Baxters Food Group Limited
- Date of Incorporation 07 Nov, 1945
- Jurisdiction EDINBURGH, SCOTLAND
- Annual Revenue$462.96 M (USD)0as on Apr 02, 2022
- Net Profit$2.91 M (USD)0as on Apr 02, 2022
- EBITDA-$7.35 M (USD)0as on Apr 02, 2022
- Employee Count1,660
- Investments & AcquisitionsOrexis Fresh Foods
& 2 more
Products & Services of Baxters
Baxters offers a comprehensive portfolio of products and services, including Soup, Pickles, Jam, Chutney, and Marmalade.
Variety of soups made from fresh ingredients for everyday meals
Pickled vegetables and fruits for snacks and meals
Fruit-based spreads for breakfast and baking
Flavored sauces for enhancing dishes
Citrus-based spreads for toasts and desserts
People of Baxters
24 people are tracked at Baxters (11 in leadership, 13 in team); the tracked headcount is 1,660.
| Name | Role | Group |
|---|---|---|
Audrey Baxter | CEO | Leadership |
Simon Cartledge | European Operations & Technical Director | Leadership |
Diane Harper | European Head Of Central Finance | Leadership |
Graham White | European CFO | Leadership |
Mark Satchell | European Head Of Engineering | Leadership |
Darren Pell | Head Of Health & Safety Europe | Leadership |
Katy Baxter | Director Of Corporate Affairs | Leadership |
Graeme Morrison | European Supply Chain & Fochabers Site Director | Leadership |
David Minton | European Sales Director | Leadership |
Kat Durie | European Legal Director | Leadership |
Matthew Crompton | European Chief Executive Officer | Leadership |
Connor Little | Devops & Integration Engineer | Team |
Eva Castro Meler | European Material Technologist | Team |
Nick S. | Platform Services Manager - Europe | Team |
Debbie Morgan | Commercial Finance Manager | Team |
Jonathan Devine | Business Unit Leader | Team |
Gavin Walker | Factory Manager | Team |
Glyn Phillips | Engineering Manager | Team |
Karen Sprott | Exec PA / Office Manager | Team |
Emily Gray | Safety And Training Coordinator | Team |
4 more people are available in the full profile.
Complete people profiles for Baxters
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Investments & Acquisitions by Baxters
Baxters has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Orexis Fresh Foods, Truitt Bros and Wornick Foods.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Contract manufacturing of shelf-stable, thermally processed foods is provided. | truittbros.com | East Bernstadt, United States | 1923 | Dec 2020 | •••• | |
Ready-to-eat chilled foods and dips are offered by the brand. | orexis.co.uk | London, United Kingdom | 1970 | Aug 2020 | •••• | |
Meal replacement products are manufactured and supplied globally. | wornick.com | Cincinnati, United States | 1979 | Oct 2014 | •••• |
Complete acquisition details for Baxters
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Timeline of Baxters
4 dated milestones of Baxters across 152 years, from founding to its latest funding, stage changes and deals.
- Founded Baxters is founded.
- Acquisition Acquires Wornick Foods.
- Acquisition Acquires Orexis Fresh Foods.
- Acquisition Acquires Truitt Bros.
Competitors of Baxters
Baxters has 8 listed competitors in our database, 1 of them funded. They include Graze, Bobby's Foods, Treat Kitchen, Raw Gorilla and Ye Olde Oak, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| graze.com | 2008 | London, United Kingdom | $3.28M | 293 | Healthy snacks are offered by Graze for various preferences. | |
| bobbysfoods.co.uk | 1972 | Bromsgrove, United Kingdom | – | – | Multi-category convenience food products are offered via internet-first channels. | |
| treatkitchen.co.uk | 2017 | Nottingham, United Kingdom | – | 40 | Online platform offering a range of vegan sweets and gourmet candy in reusable glass bottles | |
| rawgorilla.co.uk | 2015 | London, United Kingdom | – | 2 | A collection of healthy vegan and keto snacks is offered. | |
| yeoldeoak.co.uk | 1949 | Halifax, United Kingdom | – | – | Manufactures and sells hot dogs, luncheon meats, and flavored varieties for consumers. | |
| sweetassauces.co.uk | 2019 | Wimborne Minster, United Kingdom | – | – | Produces smoky chilli oils from natural ingredients for cooking enhancement. | |
| roarsnackcompany.co.uk | 2016 | London, United Kingdom | – | – | A brand specializing in nutritious snack mixes and coffee for everyday consumers. | |
| craicfoods.com | 2016 | Craigavon, United Kingdom | – | 3 | Online retailer of specialty foods, sauces, and condiments with delivery options. |
Detailed competitors of Baxters
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Web traffic of Baxters
The website of Baxters (baxters.com) receives about 21.7K visits a month.
- Monthly visits21.7K
▼ 1.8% vs previous month
Websites whose visitors overlap most with Baxters. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| deans.co.uk | 100% | 10.7K | #2,132,883 | View details | |
moodyplc.com | moodyplc.com | 83% | – | – | – |
pillers.com | pillers.com | 83% | – | #1,235,891 | – |
carbmanager.com | carbmanager.com | 71% | – | #70,978 | – |
boves.com | boves.com | 69% | – | #11,139,733 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Baxters
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Baxters (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Baxters
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Frequently Asked Questions about Baxters
Baxters was founded in 1868.
Baxters is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
Audrey Baxter is the current CEO of Baxters.
Baxters has 1,660 employees.
Annual revenue of Baxters is $462.96M as on Apr 02, 2022.
Baxters was established in 1868 in Edinburgh, United Kingdom, within the food sector. Operations focus on manufacturing a range of products, including soups, preserves, condiments, beetroot, chutneys, and sweet potatoes. These items are processed and distributed from facilities in the UK, emphasizing traditional preservation methods. Leadership is held by CEO Audrey Baxter, with activities centered on domestic and select international markets.
Baxters's top competitors include Graze, Treat Kitchen and Bobby's Foods.
Baxters offers Soup, Pickles, Jam, Chutney, and Marmalade.
Baxters has made 3 acquisitions, including Orexis Fresh Foods, Truitt Bros, and Wornick Foods.
Baxters operates through Baxters Food Group Limited.