About Beauty Bakerie
Beauty Bakerie is a company based in San Diego (United States) founded in 2011 by Cashmere Nicole was acquired by West Lane Capital Partners in July 2024. It operates as a B2C. Beauty Bakerie has raised $14.66 million across 5 funding rounds from investors including Unilever Ventures, Charles Phillips and Bill Lewis. Beauty Bakerie operates in a competitive market with competitors including Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.
- Headquarter San Diego, United States
- Founders Cashmere Nicole
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Beauty Bakerie Cosmetics Brand, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$14.66 M (USD)
in 5 rounds
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Latest Funding Round
$5.06 M (USD), Series B
Jun 07, 2022
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Investors
Unilever Ventures
& 6 more
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Employee Count
Employee Count
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Acquired by
West Lane Capital Partners
(Jul 11, 2024)
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Funding Insights of Beauty Bakerie
Beauty Bakerie has successfully raised a total of $14.66M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $5.06 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $5.1M
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First Round
First Round
(06 Oct 2017)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2022 | Amount | Series B - Beauty Bakerie | Valuation |
investors |
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| Jul, 2020 | Amount | Series A - Beauty Bakerie | Valuation |
investors |
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| Jul, 2019 | Amount | Debt – Conventional - Beauty Bakerie | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Beauty Bakerie
Beauty Bakerie has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Unilever Ventures, Charles Phillips and Bill Lewis. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Founded Year | Domain | Location | |
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US focused seed and early-stage VC firm
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Founded Year | Domain | Location | |
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Blue Consumer Capital is focused on consumer industry investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Beauty Bakerie
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Beauty Bakerie
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Beauty Bakerie Comparisons
Competitors of Beauty Bakerie
Beauty Bakerie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of FMCG conglomerate products
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| domain | founded_year | HQ Location |
Fragrances and beauty products are retailed by Douglas.
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| domain | founded_year | HQ Location |
Beauty and personal care products are sold by L'Occitane globally.
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| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| domain | founded_year | HQ Location |
Multi-category color cosmetics are provided by an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Beauty Bakerie
Frequently Asked Questions about Beauty Bakerie
When was Beauty Bakerie founded?
Beauty Bakerie was founded in 2011 and raised its 1st funding round 6 years after it was founded.
Where is Beauty Bakerie located?
Beauty Bakerie is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Who is the current CEO of Beauty Bakerie?
Cashmere Nicole is the current CEO of Beauty Bakerie. They have also founded this company.
Is Beauty Bakerie a funded company?
Beauty Bakerie is a funded company, having raised a total of $14.66M across 5 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $2M, raised on Oct 06, 2017.
What does Beauty Bakerie do?
Beauty Bakerie, led by Cashmere Nicole as Founder, President, CEO, specializes in producing consumer products, beauty and cosmetics, makeup products, and skincare and cosmetics. Produces high-quality makeup products. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
Who are the top competitors of Beauty Bakerie?
Beauty Bakerie's top competitors include Procter & Gamble, Glossier and L'Oréal.
Who are Beauty Bakerie's investors?
Beauty Bakerie has 7 investors. Key investors include Unilever Ventures, Charles Phillips, Bill Lewis, 645 Ventures, and Blue Consumer Capital.