About Beauty Bakerie
Beauty Bakerie was a Consumer company based in San Diego (United States) founded in 2011 by Cashmere Nicole, and was acquired by West Lane Capital Partners in July 2024. It produces high-quality makeup products. It operates on a B2C model. Beauty Bakerie has raised $14.66 million across 5 funding rounds from investors including Unilever Ventures, Charles Phillips and Bill Lewis. Its chief executive, as recorded, is Cashmere Nicole. Its website beautybakerie.com draws about 38 thousand monthly visits. The company is recorded as dissolved. Its focus areas include Consumer Goods, Beauty and Cosmetics, Makeup Products and Skincare and Cosmetics. Its legal entity is BEAUTY BAKERIE COSMETICS BRAND, INC. Its competitors include Procter & Gamble, Glossier and E.L.F Cosmetics; 1 of its 3 listed competitors has raised funding.
Company details
Beauty Bakerie, led by Cashmere Nicole as Founder, President, CEO, specializes in producing consumer products, beauty and cosmetics, makeup products, and skincare and cosmetics. Produces high-quality makeup products. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
- Headquarters San Diego, United States
- Founders Cashmere Nicole
- Stage Acquired
- SectorsConsumer
- Website beautybakerie.com
- Social X Facebook Instagram YouTube
- Acquired by West Lane Capital Partners (Jul 2024)
- Legal Name Beauty Bakerie Cosmetics Brand, Inc.
- Total Equity Funding$14.66M (USD)
in 5 rounds
- Latest Funding Round$5.06M (USD), Series B
Jun 2022
- InvestorsUnilever Ventures
& 6 more
- Acquired byWest Lane Capital Partners
(Jul 2024)
Apps and channels of Beauty Bakerie
its YouTube channel beautybakerie has 94.4K subscribers and 30 videos.
Videos from Beauty Bakerie
The most watched videos on Beauty Bakerie's YouTube channel, beautybakerie (94.4K subscribers). Click a video to play it here.
More on beautybakerie.
Funding Insights of Beauty Bakerie
Beauty Bakerie has successfully raised a total of $14.66M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $5.06 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.66M
- Total Rounds 5
- Last Round Series B — $5.06M
- First Round $3M
(Oct 2017)
- Investors Count 6
All 5 funding rounds of Beauty Bakerie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $5.06M | Series B | – | – | – |
| Jul 2020 | $2M | Series A | – | – | – |
| Jul 2019 | $2M | Debt – Conventional | – | – | – |
| Jul 2018 | $4.6M | Series A | – | – | – |
| Oct 2017 | $3M | Seed | – | Unilever Ventures |
7 investors in total: 5 institutional and 2 angel.
Investors in Beauty Bakerie
Beauty Bakerie has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Unilever Ventures, Charles Phillips and Bill Lewis.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
US focused seed and early-stage VC firm | 645ventures.com | New York, United States | ||
Blue Consumer Capital is focused on consumer industry investments. | blueconsumercapital.com | |||
Venture capital investments are provided to diverse startups by Harlem Capital. | harlem.capital | New York, United States | ||
CP Charles Phillips | Indian angel investor, tech enthusiast, active in early-stage startups | unknown_7a330724b61344789 | ||
BL Bill Lewis | unknown_769ba777686e47488 | |||
Private equity investment and consultation services for middle-market companies in various sectors. | westlanecap.com |
Investor details for Beauty Bakerie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Beauty Bakerie
5 people are tracked at Beauty Bakerie (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Cashmere Nicole | Founder, President, CEO | Leadership |
Roxane P. | Director Customer Relationship Management | Leadership |
Gizel A. | Vice President of Operations | Leadership |
Kailea T. | Marketing Coordinator | Team |
Kayla Farley | Marketing Coordinator | Team |
Complete people profiles for Beauty Bakerie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Beauty Bakerie
4 dated milestones of Beauty Bakerie across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Beauty Bakerie is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $5.1M.
- Exit Acquired by West Lane Capital Partners.
Competitors of Beauty Bakerie
Beauty Bakerie has 3 listed competitors in our database, 1 of them funded. They include Procter & Gamble, Glossier and E.L.F Cosmetics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | 108,000 | Provider of FMCG conglomerate products | ||
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| elfcosmetics.com | 2004 | Oakland, United States | 339 | Multi-category color cosmetics are provided by an internet-first brand. |
Detailed competitors of Beauty Bakerie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Beauty Bakerie
The website of Beauty Bakerie (beautybakerie.com) receives about 38.5K visits a month.
- Monthly visits38.5K
▼ 1.6% vs previous month
Websites whose visitors overlap most with Beauty Bakerie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bakeupbeauty.com | 99% | 2.8K | View details | ||
| beautyblender.com | 95% | 156.3K | #266,939 | View details | |
| dibsbeauty.com | 69% | 102.5K | #339,043 | View details | |
| toofaced.com | 67% | 369K | #91,980 | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Beauty Bakerie (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Beauty Bakerie
Complete news archive for Beauty Bakerie
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Frequently Asked Questions about Beauty Bakerie
Beauty Bakerie was founded in 2011 and raised its 1st funding round 6 years after it was founded.
Beauty Bakerie is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Cashmere Nicole is the CEO of Beauty Bakerie, as recorded in our data. They have also founded this company.
Beauty Bakerie is a funded company, having raised a total of $14.66M across 5 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Oct 2017.
Beauty Bakerie, led by Cashmere Nicole as Founder, President, CEO, specializes in producing consumer products, beauty and cosmetics, makeup products, and skincare and cosmetics. Produces high-quality makeup products. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
Beauty Bakerie's top competitors include Procter & Gamble, Glossier and E.L.F Cosmetics.
Beauty Bakerie has 7 investors. Key investors include Unilever Ventures, Charles Phillips, Bill Lewis, 645 Ventures, and Blue Consumer Capital.
Beauty Bakerie operates through Beauty Bakerie Cosmetics Brand, Inc..
Yes. Beauty Bakerie was acquired by West Lane Capital Partners in July 2024.