About Bedrock
Bedrock is a Media & Entertainment company based in Plano (United States) founded in 1993 by Tom Kartsotis. Monetization platform for publishers. Bedrock has raised $110.87 million across 2 funding rounds. The company has 602 employees. Bedrock has completed 1 acquisition, including Filson. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its legal entity is BEDROCK MANUFACTURING COMPANY, LLC. Its competitors include PubMatic, Sovrn and Sonobi; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 1993 and based in Plano, United States, Bedrock operates in the advertising technology sector. A platform is offered for publishers to build, host, and distribute ad products in text, image, or animation formats. Keywords associated with ads are transmitted through APIs, enabling advertisers to bid on them on a cost-per-click basis. Clicks are directed to the platform, where optimization for conversions is emphasized by participants.
- Headquarters Plano, United States
- Employees 602
- Founders Tom Kartsotis
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website bedrock.com
- Social LinkedIn
- Legal Name Bedrock Manufacturing Company, Llc
- Total Equity Funding$110.87M (USD)
in 2 rounds
- Latest Funding Round$110.87M (USD), Series C
Dec 2018
- Employee Count602
- Investments & Acquisitions
Funding Insights of Bedrock
Bedrock has successfully raised a total of $110.87M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $110.87 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $110.87M
- Total Rounds 2
- Last Round Series C — $110.87M
- First Round $50.1M
(Apr 2016)
All 2 funding rounds of Bedrock with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $110.87M | Series C | – | – | – |
| Apr 2016 | $50.1M | Debt – Conventional | – | – | – |
People of Bedrock
1 people are tracked at Bedrock (1 in leadership); the tracked headcount is 602.
| Name | Role | Group |
|---|---|---|
Tom Kartsotis | Founder | Leadership |
Complete people profiles for Bedrock
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Investments & Acquisitions by Bedrock
Bedrock has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Filson.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Outdoor apparel, footwear, and accessories are produced by Filson. | filson.com | Seattle, United States | 1897 | May 2012 | •••• |
Complete acquisition details for Bedrock
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Timeline of Bedrock
4 dated milestones of Bedrock across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Bedrock is founded.
- Acquisition Acquires Filson.
- Funding First funding round of $50.1M.
- Funding Latest funding round, Series C, of $110.9M.
Competitors of Bedrock
Bedrock has 3 listed competitors in our database, 3 of them funded. They include PubMatic, Sovrn and Sonobi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pubmatic.com | 2006 | Redwood, United States | $31M | 140 | SSP software is offered to publishers for ad inventory sales. | |
| sovrn.com | 2006 | Boulder, United States | $99.85M | 195 | Platform offering SSP solution | |
| sonobi.com | 2011 | New York, United States | $10.4M | 96 | Premium programmatic advertising solutions are provided for publishers and advertisers. |
Detailed competitors of Bedrock
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Bedrock (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Bedrock
Complete news archive for Bedrock
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Frequently Asked Questions about Bedrock
Bedrock was founded in 1993 and raised its 1st funding round 23 years after it was founded.
Bedrock is headquartered in Plano, United States. It is registered at Plano, Texas, United States.
Bedrock is a funded company, having raised a total of $110.87M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $50.1M, raised on Apr 2016.
Bedrock has 602 employees.
Founded in 1993 and based in Plano, United States, Bedrock operates in the advertising technology sector. A platform is offered for publishers to build, host, and distribute ad products in text, image, or animation formats. Keywords associated with ads are transmitted through APIs, enabling advertisers to bid on them on a cost-per-click basis. Clicks are directed to the platform, where optimization for conversions is emphasized by participants.
Bedrock has made 1 acquisition, including Filson.
Bedrock operates through Bedrock Manufacturing Company, Llc.