About Behrens
Behrens is a company based in Winona (United States) founded in 1911. Behrens offers products and services including Cans, Pails and Buckets, Tubs, Comfort Grip Handles, and Watering Cans and Vases. Behrens operates in a competitive market with competitors including Povison, Marble Lotus, ECOVIBE, Bambusi and Take Care Space, among others.
- Latest Funding Round$14.5M (USD), Debt – Conventional
Jan 2017
- InvestorsGladstone Investment
& 1 more
Products & Services of Behrens
Behrens offers a comprehensive portfolio of products and services, including Cans, Pails and Buckets, Tubs, Comfort Grip Handles, and Watering Cans and Vases.
Galvanized cans for secure storage and organization needs.
Durable buckets for lawn, garden, and carrying tasks.
Versatile tubs for cleaning, storage, and outdoor use.
Ergonomic handles to reduce fatigue during heavy lifting.
Functional cans and vases for watering and decoration.
Apps and channels of Behrens
its YouTube channel Behrens Manufacturing has 85 subscribers and 30 videos.
Videos from Behrens
The most watched videos on Behrens's YouTube channel, Behrens Manufacturing (85 subscribers). Click a video to play it here.
More on Behrens Manufacturing.
Funding Insights of Behrens
- Total Rounds 2
- Last Round Debt – Conventional — $14.5M
- Investors Count 2
All 2 funding rounds of Behrens with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $14.5M | Debt – Conventional | – | – | |
| Dec 2013 | – | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in Behrens
Behrens has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Gladstone Investment and Abacus Finance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Abacus Finance is engaged in providing tailored credit solutions to lower-middle market companies. | – | abacusfinance.com | New York, United States | |
Private equity investments are focused on lower middle market buyouts. | 2005 | gladstoneinvestment.com | Mclean, United States |
Investor details for Behrens
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Behrens
3 dated milestones of Behrens across 106 years, from founding to its latest funding, stage changes and deals.
- Founded Behrens is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $14.5M.
Competitors of Behrens
Behrens operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Povison, Marble Lotus, ECOVIBE, Bambusi and Take Care Space, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| povison.com | 2020 | Anaheim, United States | – | – | Eco-friendly home improvement products are sold online across multiple categories. | |
| marble-lotus.com | 2022 | San Ramon, United States | – | – | An online retail brand offering a collection of home decor products. | |
| ecovibestyle.com | 2010 | Portland, United States | – | – | Provides curated home decor, plants, gifts, and online retail services. | |
| bambusi.com | 2018 | Montvale, United States | – | 3 | Offers sustainable bamboo kitchen, storage, and bathroom items for online purchase. | |
| takecarespace.com | 2019 | San Francisco, United States | – | – | Operates a direct-to-consumer brand offering multi-category home improvement products. | |
| naixincare.com | 2021 | Marlborough, United States | – | – | Offers a direct-to-consumer brand of eco-friendly products for home improvement and sustainability. |
Detailed competitors of Behrens
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Behrens
The website of Behrens (behrens.com) receives about 10.9K visits a month.
- Monthly visits10.9K
▼ 6.7% vs previous month
Websites whose visitors overlap most with Behrens. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bucket-outlet.com | bucket-outlet.com | 100% | – | #1,431,739 | – |
trashcanswarehouse.com | trashcanswarehouse.com | 98% | – | #1,654,287 | – |
| grainger.ca | 96% | 592.6K | #80,204 | View details | |
lehmans.com | lehmans.com | 85% | – | #100,414 | – |
gardeners.com | gardeners.com | 77% | – | #128,488 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Behrens
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Behrens
10 companies that operate in the same segment as Behrens (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Behrens
Behrens was founded in 1911 and raised its 1st funding round 102 years after it was founded.
Behrens is headquartered in Winona, United States. It is registered at Winona, Minnesota, United States.
Behrens was founded in 1911 in Winona, United States, and operates as an internet-first brand in the home improvement sector. A range of sustainable products is provided, including cans, pails, buckets, tubs, planters, composters, watering cans, bird feeders, vases, dustpans, trays, fireplace accessories, utility pans, funnels, kits, and items in various sizes. Distribution focuses on online channels for accessibility.
Behrens's top competitors include Povison, Marble Lotus and ECOVIBE.
Behrens offers Cans, Pails and Buckets, Tubs, Comfort Grip Handles, and Watering Cans and Vases.
Behrens has 2 investors. Key investors include Gladstone Investment, and Abacus Finance.
Behrens operates through Behrens Manufacturing, Llc.