About Betterific
Betterific is a Technology company based in Washington (United States) founded in 2012, and was acquired by IdeaScale in January 2020. It operates as an ideas are crowdsourced for product enhancements through an innovation platform. The company was acqui-hired. Betterific offers products and services including Newsletter Service, Startup Submission Platform, and Advertising Features. Its focus areas include Enterprise Applications, Customer Success Management, Product Feedback and Product Management Tools. Its competitors include User Testing, dscout, Suzy, MarketDial and Clicktale and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Betterific was founded in 2012 as an innovation management platform targeted at product managers. Operations focus on crowdsourcing ideas to refine products, with customer feedback integrated socially and transparently. The platform functions as a tool for consumer insights and brand collaboration, enabling discovery, co-creation, and launch of new products. Partnerships include brands such as Coca-Cola, Target, and Toyota in the consumer goods sector.
- Headquarters Washington, United States
- Stage Acquired
- SectorsTechnology
- Website betterific.com
- Social LinkedIn X Facebook
- Acquired by IdeaScale (Jan 2020)
Products & Services of Betterific
Betterific offers a comprehensive portfolio of products and services, including Newsletter Service, Startup Submission Platform, and Advertising Features.
Provides weekly emails with updates on tech startups and trends.
Enables users to submit and showcase new tech startups online.
Offers spaces for promoting startups through blogs and listings.
Funding Insights of Betterific
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Betterific with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | – | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Betterific
Betterific has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Dreamit and IdeaScale.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startup accelerator | – | dreamit.com | New York, United States | |
Cloud-based innovation software enabling crowdsourced idea submission and voting. | – | ideascale.com | Berkeley, United States |
Investor details for Betterific
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Betterific
3 dated milestones of Betterific across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Betterific is founded.
- Funding First funding round.
- Exit Acquired by IdeaScale.
Competitors of Betterific
Betterific has 9 listed competitors in our database, 9 of them funded. They include User Testing, dscout, Suzy, MarketDial and Clicktale, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| usertesting.com | 2007 | San Francisco, United States | $148.5M | 557 | Automated usability testing and feedback for mobile experiences is provided. | |
| dscout.com | 2011 | Chicago, United States | $81.05M | 127 | User feedback is gathered via cloud-based web and mobile platforms. | |
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| marketdial.com | 2016 | South Jordan, United States | $9.84M | 58 | A/B testing optimization platform for offline retailers is managed. | |
| clicktale.com | 2006 | New York, United States | $52.6M | – | AI-based customer experience analytics and visualization are offered. | |
| mixpanel.com | 2009 | San Francisco, United States | $277.12M | – | Provides product analytics software for product teams | |
| bugherd.com | 2011 | Yarraville, Australia | $1.53M | – | Bug tracking and user feedback platform for websites is offered. | |
| zeplin.io | 2014 | San Francisco, United States | $1.32M | 70 | Collaboration is enabled between UI designers and frontend developers. | |
| unitq.com | 2018 | San Mateo, United States | $41.03M | 45 | User feedback is collected and analyzed using cloud-based AI tools. |
Detailed competitors of Betterific
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Betterific
Websites that share an audience with Betterific (betterific.com).
Websites whose visitors overlap most with Betterific. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ethn.io | 100% | – | #615,309 | View details | |
| inc.com | 80% | 3.8M | #17,937 | View details | |
sankak.jp | sankak.jp | 61% | – | #286,147 | – |
shortstack.com | shortstack.com | 60% | – | #472,814 | – |
| rainmedia.net | 42% | 2.5K | #6,315,694 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Betterific
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
10 companies that operate in the same segment as Betterific (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | 969 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 400.05 M | USD 838.81 M | 4,500 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Betterific
Complete news archive for Betterific
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Betterific
Betterific was founded in 2012.
Betterific is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
Betterific was founded in 2012 as an innovation management platform targeted at product managers. Operations focus on crowdsourcing ideas to refine products, with customer feedback integrated socially and transparently. The platform functions as a tool for consumer insights and brand collaboration, enabling discovery, co-creation, and launch of new products. Partnerships include brands such as Coca-Cola, Target, and Toyota in the consumer goods sector.
Betterific's top competitors include User Testing, dscout and MarketDial.
Betterific offers Newsletter Service, Startup Submission Platform, and Advertising Features.
Yes. Betterific was acquired by IdeaScale in January 2020.