BlackArrow

San Jose, United States Founded: 2004 • Age: 22 yrs Acquired By Cross MediaWorks
Advertising technology for TV platforms is provided to service providers.
Annual revenue - Latest available
Total funding $59.8M 5 rounds
Employees 325 Tracked headcount
Investors 9 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About BlackArrow

BlackArrow is a company based in San Jose (United States) founded in 2004 was acquired by Cross MediaWorks in August 2015. BlackArrow has raised $59.76 million across 5 funding rounds from investors including Intel, Cisco Investments and Time Warner Cable. The company has 325 employees as of December 31, 2022. BlackArrow operates in a competitive market with competitors including Innovid, Amagi, Teads, MNTN and Viant, among others.

  • Headquarter San Jose, United States
  • Employees 325 as on 31 Dec, 2022
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Cross Mediaworks Llc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $59.76 M (USD)

    in 5 rounds

  • Latest Funding Round
    $7.01 M (USD), Series C

    May 18, 2011

  • Investors
    Intel

    & 8 more

  • Employee Count
    325

    as on Dec 31, 2022

  • Acquired by
    Cross MediaWorks

    (Aug 24, 2015)

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People of BlackArrow

Headcount 200-500
Employee Profiles 99
Board Members and Advisors 2
Employee Profiles
People
Nick Troiano
CEO
People
Paul Alfieri
CMO
People
Christopher Poindexter
General Counsel
People
Chris Janssen
Vp, User Experience & Design

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Board Members and Advisors
people
Greg Coleman
Independent Director
people
Samuel Nasso
Chairman

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Funding Insights of BlackArrow

BlackArrow has successfully raised a total of $59.76M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $7.01 million completed in May 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in BlackArrow

BlackArrow has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Intel, Cisco Investments and Time Warner Cable.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Comcast Ventures is focused on investing in technology startups.
Locked Locked Locked
Investment in technology startups focusing on compute, AI, and related innovations.
Locked Locked Locked
Mayfield is focused on AI innovation and venture capital investments.
Locked Locked Locked
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Investor details for BlackArrow

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  • Investor domains
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Investments & Acquisitions by BlackArrow

Investments
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Investment portfolio details for BlackArrow

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Financial Statements - BlackArrow

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Detailed financials for BlackArrow

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Blackarrow Comparisons

BlackArrow Primary company
Description
Advertising technology for TV platforms is provided to servi...
Location
San Jose, United States
Founded Year
2004
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
325
As of 2022
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Peer comparison for BlackArrow

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of BlackArrow

BlackArrow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Innovid, Amagi, Teads, MNTN and Viant, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Connected TV video ad delivery platform
Locked Locked Locked
Cloud solutions for broadcast, streaming, and advertising industries are provided.
Locked Locked Locked
Self-service ad platforms for campaign management are provided.
Locked Locked Locked
Connected TV advertising platform is provided for targeted brand campaigns.
Locked Locked Locked
Omnichannel demand side platform is provided for campaign optimization.
Locked Locked Locked
Cloud-based video marketing for YouTube ads is provided by Pixability.
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Detailed competitors of BlackArrow

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Latest news on Blackarrow

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Complete news archive for BlackArrow

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Frequently Asked Questions about BlackArrow

BlackArrow was founded in 2004.

BlackArrow is headquartered in San Jose, United States. It is registered at San Jose, California, United States.

BlackArrow is a funded company, having raised a total of $59.76M across 5 funding rounds to date.

As of Dec 31, 2022, the latest employee count at BlackArrow is 325.

BlackArrow is a provider of advertising technology for TV platforms.For pay-TV service providers, BlackArrow Central offers a platform for managing placement opportunities, business rules and ad policies. BlackArrow Campaign enables ad sales and marketing organizations to monetize multiplatform advertising campaigns. BlackArrow Analytics provides ad sales organizations with verified on-demand ad impressions and reporting against programs, marketszones and audiences. Its solutions are being used by service providers such as Comcast, Time Warner Cable, and Rogers Communications.

BlackArrow's top competitors include Innovid, Amagi and Viant.

BlackArrow has 9 investors. Key investors include Intel, Cisco Investments, Time Warner Cable, NDS Group, and Comcast Ventures.

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