About Bloomy Days
Bloomy Days is a Retail company based in Berlin (Germany) founded in 2012, and was acquired by Fleurop in September 2017. It operates as a flowers and plants are delivered through online subscriptions. Bloomy Days has raised $127.98 thousand across 4 funding rounds from investors including Hoststar, Otto Capital and intan. The company has 126 employees. Its website bloomydays.com draws about 21 thousand monthly visits. Bloomy Days offers products and services including Flower Bouquets. Its focus areas include Consumer, Online Gifting, Ecommerce and Florists. Its legal entity is Fleurop AG. Its competitors include Interflora, FTD, Agel Rosen, Valentins and FloraPrima and 2 more; 1 of its 7 listed competitors has raised funding.
Company details
Bloomy Days was established in 2012 in Berlin, Germany, as an e-commerce platform in the floral sector. Flowers and plants are sourced directly from European growers and offered via periodic subscription models. Deliveries are made for various occasions, including birthdays and festivals, with operations focused on online ordering and nationwide distribution within the region.
Products & Services of Bloomy Days
Bloomy Days offers a comprehensive portfolio of products and services, including Flower Bouquets.
Fresh arrangements delivered for occasions like birthdays
Funding Insights of Bloomy Days
Bloomy Days has successfully raised a total of $127.98K across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $127,981
- Total Rounds 4
- First Round $127,981
(May 2012)
- Investors Count 5
All 4 funding rounds of Bloomy Days with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | – | Series A | – | – | |
| Jun 2013 | – | Seed | – | Otto Capital | |
| Jun 2012 | – | Seed | – | – | |
| May 2012 | $127,981 | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Bloomy Days
Bloomy Days has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Hoststar, Otto Capital and intan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm investing in early stage companies in Germany | – | atlanticlabs.de | Berlin, Germany | |
- | – | ariadnecapital.com | - | |
- | – | otto-capital.com | - | |
Subscription management services are provided by intan for various industries. | 1981 | intan.de | Osnabrück, Germany | |
Application development, hosting, and domain services are provided by Hoststar. | 1996 | hoststar.ch | Fraubrunnen, Switzerland | |
An online platform for buying and sourcing flowers from local florists. | 1908 | fleurop.nl | Veenendaal, Netherlands |
Investor details for Bloomy Days
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People of Bloomy Days
1 people are tracked at Bloomy Days (1 in leadership); the tracked headcount is 126.
| Name | Role | Group |
|---|---|---|
Franziska Hardenberg | CEO | Leadership |
Complete people profiles for Bloomy Days
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Timeline of Bloomy Days
4 dated milestones of Bloomy Days across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Bloomy Days is founded.
- Funding First funding round of $128K.
- Funding Latest funding round, Series A,.
- Exit Acquired by Fleurop.
Competitors of Bloomy Days
Bloomy Days has 7 listed competitors in our database, 1 of them funded. They include Interflora, FTD, Agel Rosen, Valentins and FloraPrima, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| interflora.co.uk | 1923 | Sleaford, United Kingdom | $37.14M | 199 | Fresh cut flowers are delivered globally via local florists. | |
| ftdcompanies.com | 1910 | Chicago, United States | – | – | FTD is recognized as a premier online floral delivery service. | |
| agel-rosen.de | 1890 | Butzbach, Germany | – | – | Online retailer selling roses, plants, and gardening accessories through a website. | |
| valentins.de | 1999 | Walldorf, Germany | – | 3 | Flowers and gifts are delivered online across Germany. | |
| floraprima.de | 2000 | Wendeburg, Germany | – | – | Manages an e-commerce store specializing in flowers, offering convenient online purchasing options. | |
| fleurop.nl | 1908 | Veenendaal, Netherlands | – | – | An online platform for buying and sourcing flowers from local florists. | |
| sunnybayflorist.co.nz | 2013 | Tauranga, New Zealand | – | – | Operates an online retail shop specializing in fresh flowers. |
Detailed competitors of Bloomy Days
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Web traffic of Bloomy Days
The website of Bloomy Days (bloomydays.com) receives about 21.3K visits a month.
- Monthly visits21.3K
▼ 20.4% vs previous month
Websites whose visitors overlap most with Bloomy Days. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blumenshop.de | blumenshop.de | 100% | – | #351,527 | – |
bloomandwild.de | bloomandwild.de | 92% | – | #163,829 | – |
| blume2000.de | 87% | 617.1K | #62,913 | View details | |
fleurop.de | fleurop.de | 86% | – | #104,747 | – |
| floraprima.de | 85% | 680.7K | #105,373 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Bloomy Days
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- 25 similar websites
- Audience overlap
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Top companies in Stationery, Gifting & Handicrafts E-Commerce
10 companies that operate in the same segment as Bloomy Days (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 355 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | 487 | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about Bloomy Days
Bloomy Days was founded in 2012.
Bloomy Days is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Bloomy Days is a funded company, having raised a total of $127.98K across 4 funding rounds to date. The company's 1st funding round was a Seed of $127.98K, raised on May 2012.
Bloomy Days has 126 employees.
Bloomy Days was established in 2012 in Berlin, Germany, as an e-commerce platform in the floral sector. Flowers and plants are sourced directly from European growers and offered via periodic subscription models. Deliveries are made for various occasions, including birthdays and festivals, with operations focused on online ordering and nationwide distribution within the region.
Bloomy Days's top competitors include Interflora, Valentins and FTD.
Bloomy Days offers Flower Bouquets.
Bloomy Days has 6 investors. Key investors include Hoststar, Otto Capital, intan, Atlantic Labs, and Ariadne Capital.
Bloomy Days operates through Fleurop Ag.
Yes. Bloomy Days was acquired by Fleurop in September 2017.