About Blur India
Blur India is a Consumer company based in Delhi (India) founded in 2021 by Riya Pant. Online platform for cosmetics, lip products, and fragrances retail. It operates on a D2C and B2C model. The company has 1 employees. Its website blurindia.com draws about 456 thousand monthly visits. Its Indian entity Blurcosmetics Private Limited reported revenue of ₹10.61 Cr. Blur India offers products and services including Call Me Daddy Liquid Lipsticks, Dude Don't Touch My Gloss, Smells Like Solid Perfume, Darker Than My Ex's Soul Kajal, and BLURsticks Bullet Lipsticks. Its focus areas include Beauty and Personal Care, Fragrances, Solid Perfumes and Cosmetics. Its competitors include Renee Cosmetics, Typsy Beauty and Faces Canada; 3 of its 3 listed competitors have raised funding.
Company details
Blur India operates as an online retailer specializing in beauty and cosmetics, offering products like lipsticks, glosses, and fragrances. It sells directly to consumers through its website, featuring items such as liquid lipsticks and solid perfumes. Based in India, the company emphasizes clean ingredients and provides options for fast delivery and discounts. Customers can purchase multi-purpose products like lip and cheek tints, with a focus on affordable, high-quality beauty solutions.
- Headquarters Delhi, India
- Employees 1
- Founders Riya Pant
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website blurindia.com
- Social Facebook
- Legal Name Blurcosmetics Private Limited
- Date of Incorporation 26 Mar, 2021
- Jurisdiction Pilani, Rajasthan, India
- Annual Revenue₹10.61 Cr
FY 2025 · +153% YoY
- Net Profit₹1.6 Lakh
FY 2025 · 0% margin
- EBITDA₹11 Lakh
FY 2025 · 1% margin
- Employee Count1
Associated legal entities of Blur India
Blur India operates through Blurcosmetics Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Blurcosmetics Private Limited CIN U52190RJ2021PTC074321 | Active | 26 Mar 2021 | Pilani, Rajasthan | ₹10.6 Cr | 2 | View details |
Products & Services of Blur India
Blur India offers a comprehensive portfolio of products and services, including Call Me Daddy Liquid Lipsticks, Dude Don't Touch My Gloss, Smells Like Solid Perfume, Darker Than My Ex's Soul Kajal, and BLURsticks Bullet Lipsticks.
Pigmented matte lipsticks for long-lasting color and finish
Non-sticky gloss for lips and cheeks with vibrant pigmentation
Alcohol-free solid perfumes with nostalgic scents
Kajal and lipliner for defined eye and lip looks
Versatile bullets for lips, eyes, and cheeks
Board of directors of Blurcosmetics Private Limited (Blur India)
Blurcosmetics Private Limited is the primary company behind Blur India. The board of Blurcosmetics Private Limited currently have 2 directors; the longest-serving is Riya Pant, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Riya Pant DIN 09126875 | Director | 26 Mar 2021 | 5 yrs 6 mo | Blurcosmetics Private Limited |
| Leena Pant DIN 09126876 | Director | 26 Mar 2021 | 5 yrs 6 mo | Blurcosmetics Private Limited |
People of Blur India
1 people are tracked at Blur India (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership |
Complete people profiles for Blur India
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Blur India
Figures of Blurcosmetics Private Limited, the primary company behind Blur India, for FY 2025. Revenue was ₹10.61 Cr (+153% year on year). Net profit was ₹1.6 Lakh (0% margin). EBITDA was ₹11 Lakh (1% margin). Revenue has grown at a compounded annual rate of +163% over three years.
- ₹10.61 CrRevenue · FY 2025 · +153% YoY
- ₹1.6 LakhNet profit · 0% margin
- ₹11 LakhEBITDA · 1% margin
- ₹1 LakhPaid-up capital
- +163%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Blurcosmetics Private Limited are on its company page.
Detailed financial statements for Blur India
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Blur India
Blur India has 3 listed competitors in our database, 3 of them funded. They include Renee Cosmetics, Typsy Beauty and Faces Canada.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reneecosmetics.in | 2018 | Ahmedabad, India | $48.47M | 376 | Organic cosmetics are offered via an internet-first brand model. | |
| typsybeauty.com | 2020 | Gurugram, India | $5.35M | 22 | Multi-category makeup products are offered via an internet-first brand. | |
| facescanada.com | 2007 | Gurugram, India | $1.7M | 757 | Cosmetics, skincare, makeup, fragrance, nail, and accessory products are retailed. |
Detailed competitors of Blur India
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Blur India
The website of Blur India (blurindia.com) receives about 455.8K visits a month and ranks #96,719 among all websites worldwide, #4,927 in Beauty and Cosmetics.
- Monthly visits455.8K
▼ 9.3% vs previous month
- Unique visitors236.7K
per month
- Global rank#96,719
among all websites
- Category rank#4,927
Lifestyle · Beauty and Cosmetics
- Bounce rate50%
- Pages per visit3.4
- Average visit3 min 12 sec
- DevicesDesktop 4% · Mobile 96%
Websites whose visitors overlap most with Blur India. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| revlon.co.in | 98% | 27.8K | #759,509 | View details | |
| beromt.com | 94% | 3.1K | View details | ||
| facescanada.com | 93% | 109.6K | #357,235 | View details | |
| recodestudios.com | 93% | 27.9K | View details | ||
| elittybeauty.com | 90% | 17.1K | #1,183,346 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Blur India
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Blur India (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Blur India
Complete news archive for Blur India
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Blur India
Blur India was founded in 2021.
Blur India is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Blur India has 1 employees.
The primary company behind Blur India, Blurcosmetics Private Limited, reported revenue of ₹10.61 Cr for FY 2025, up 153% year on year.
Blur India operates as an online retailer specializing in beauty and cosmetics, offering products like lipsticks, glosses, and fragrances. It sells directly to consumers through its website, featuring items such as liquid lipsticks and solid perfumes. Based in India, the company emphasizes clean ingredients and provides options for fast delivery and discounts. Customers can purchase multi-purpose products like lip and cheek tints, with a focus on affordable, high-quality beauty solutions.
Blur India's top competitors include Renee Cosmetics, Typsy Beauty and Faces Canada.
Blur India offers Call Me Daddy Liquid Lipsticks, Dude Don't Touch My Gloss, Smells Like Solid Perfume, Darker Than My Ex's Soul Kajal, and BLURsticks Bullet Lipsticks.
Blur India operates through Blurcosmetics Private Limited.
The legal entities of Blur India currently have 2 directors, including Riya Pant, Leena Pant.
The website of Blur India receives about 456 thousand visits a month and ranks #96,719 among all websites worldwide.