About Brandefy
Brandefy is a Consumer company based in Richmond (United States) founded in 2018 by Meg Pryde. Online beauty brand offering a wide range of skincare products. It operates in the Consumer and Healthcare sectors. Brandefy has raised $2.24 million across 3 funding rounds from investors including Lighthouse Labs and The Community Fund. Its chief executive, as recorded, is Meg Pryde. Its website brandefyskin.com draws about 39 thousand monthly visits. Brandefy offers products and services including Clinical Vit C + E + Ferulic Defend Serum, No Needles Renew Serum, Tri Lipid Replenish Treatment, UV Broad Spectrum SPF 50 Tinted Sunscreen, and Superfood Nourish Cleanser. Its focus areas include Retail, Beauty Tech, Ecommerce and Skin Care. Its competitors include Glossier, Beautycounter and True Botanicals; 3 of its 3 listed competitors have raised funding.
Company details
Brandefy was founded in 2018 and is headquartered in Richmond, United States. Operations are conducted as an online beauty brand focused on the skincare sector. Products provided include serums, cleansers, lipid creams, sunscreens, resurfacing masks, and additional items. The company serves customers through its domain, brandefyskin.com, with leadership directed by Founder and CEO Meg Pryde.
- Headquarters Richmond, United States
- Founders Meg Pryde
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website brandefyskin.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$2.24M (USD)
in 3 rounds
- Latest Funding Round$1.7M (USD), Series B
Aug 2021
- InvestorsLighthouse Labs
& 1 more
Products & Services of Brandefy
Brandefy offers a comprehensive portfolio of products and services, including Clinical Vit C + E + Ferulic Defend Serum, No Needles Renew Serum, Tri Lipid Replenish Treatment, UV Broad Spectrum SPF 50 Tinted Sunscreen, and Superfood Nourish Cleanser.
Provides vitamin C, E, and ferulic acid for skin defense and anti-aging.
Offers needle-free renewal for skin texture and hydration.
Restores skin lipids for improved barrier and moisture.
Delivers broad-spectrum protection with a tinted finish.
Cleanses skin while nourishing with superfood ingredients.
Apps and channels of Brandefy
Brandefy publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of Brandefy
Brandefy has successfully raised a total of $2.24M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $1.7 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.24M
- Total Rounds 3
- Last Round Series B — $1.7M
- First Round $20,000
(Aug 2018)
- Investors Count 2
All 3 funding rounds of Brandefy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $1.7M | Series B | – | – | |
| Aug 2019 | $542,000 | Series A | – | – | – |
| Aug 2018 | $20,000 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in Brandefy
Brandefy has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Lighthouse Labs and The Community Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| lighthouselabsrva.org | ||||
| thecommunity.vc |
Investor details for Brandefy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Brandefy
1 people are tracked at Brandefy (1 in leadership).
| Name | Role | Group |
|---|---|---|
Meg Pryde | Founder & CEO | Leadership |
Complete people profiles for Brandefy
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Brandefy
3 dated milestones of Brandefy across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Brandefy is founded.
- Funding First funding round of $20K.
- Funding Latest funding round, Series B, of $1.7M.
Competitors of Brandefy
Brandefy has 3 listed competitors in our database, 3 of them funded. They include Glossier, Beautycounter and True Botanicals.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| truebotanicals.com | 2014 | San Francisco, United States | $21.59M | Natural luxury skincare products are offered by an internet-first brand. |
Detailed competitors of Brandefy
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Brandefy
The website of Brandefy (brandefyskin.com) receives about 38.7K visits a month.
- Monthly visits38.7K
▲ 1.1% vs previous month
Websites whose visitors overlap most with Brandefy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
abeautyedit.com | abeautyedit.com | 100% | #4,312,025 | – | |
| veriphyskincare.com | 92% | 4.5K | #4,145,518 | View details | |
dupeshopbeauty.com | dupeshopbeauty.com | 90% | #603,290 | – | |
| orebella.com | 89% | 680.7K | #562,422 | View details | |
| frankbody.com | 89% | 130.1K | #291,701 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Brandefy
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Brandefy (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Frequently Asked Questions about Brandefy
Brandefy was founded in 2018.
Brandefy is headquartered in Richmond, United States. It is registered at Richmond, Virginia, United States.
Meg Pryde is the CEO of Brandefy, as recorded in our data. They have also founded this company.
Brandefy is a funded company, having raised a total of $2.24M across 3 funding rounds to date. The company's 1st funding round was a Grant of $20K, raised on Aug 2018.
Brandefy was founded in 2018 and is headquartered in Richmond, United States. Operations are conducted as an online beauty brand focused on the skincare sector. Products provided include serums, cleansers, lipid creams, sunscreens, resurfacing masks, and additional items. The company serves customers through its domain, brandefyskin.com, with leadership directed by Founder and CEO Meg Pryde.
Brandefy's top competitors include Glossier, Beautycounter and True Botanicals.
Brandefy offers Clinical Vit C + E + Ferulic Defend Serum, No Needles Renew Serum, Tri Lipid Replenish Treatment, UV Broad Spectrum SPF 50 Tinted Sunscreen, and Superfood Nourish Cleanser.
Brandefy has 2 investors. Key investors include Lighthouse Labs, and The Community Fund.
Yes. Brandefy publishes Brandefy: Affordable Beauty and 1 more app, with over 10,000 downloads.