About Brierley Partners
Brierley Partners is a Technology company based in Dallas (United States) founded in 1985, and was acquired by Capillary Technologies in April 2023. Loyalty management and CRM solutions are provided to enterprises. The company has 220 employees. Brierley Partners offers products and services including BLQ, FAST Track Consulting, and Intelligent Loyalty. Its focus areas include Enterprise Applications, Loyalty Software, Standalone Loyalty and Multi-Industry. Its legal entity is BRIERLEY & PARTNERS, INC.
Company details
Brierley Partners was established in 1985 in Dallas, United States, within the CRM and loyalty sector. A comprehensive suite of loyalty management technology and consultancy is delivered to businesses. The LoyaltyWare platform supports customer data integration, program design, e-commerce integration, promotions management, digital messaging, reward redemption, customer profiling, reporting, performance analysis, social media integration, and mobile solutions. Partnerships include Hertz, Hard Rock, Bridgestone, and Seven Eleven.
- Headquarters Dallas, United States
- Employees 220
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website brierley.com
- Social LinkedIn X Facebook
- Acquired by Capillary Technologies (Apr 2023)
- Legal Name Brierley & Partners, Inc.
- InvestorsCapillary Technologies
& 1 more
- Employee Count220
- Acquired by
Products & Services of Brierley Partners
Brierley Partners offers a comprehensive portfolio of products and services, including BLQ, FAST Track Consulting, and Intelligent Loyalty.
Analyzes customer online behavior to optimize loyalty programs effectively.
Delivers quick, modular solutions for loyalty strategy and analytics needs.
Designs creative loyalty solutions using data and technology for brands.
Investors in Brierley Partners
Brierley Partners has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Capillary Technologies and Nomura Research Institute.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI-powered loyalty management software is offered for enterprises. | 2008 | capillarytech.com | Bengaluru, India | |
Management consulting and IT solutions are provided by NRI. | 1965 | nri.com | Chiyoda City, Japan |
Investor details for Brierley Partners
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Brierley Partners
8 people are tracked at Brierley Partners (6 in leadership, 2 in team); the tracked headcount is 220.
| Name | Role | Group |
|---|---|---|
Don Smith | Senior Managing Director-Strategy & Chief Analytics Officer | Leadership |
Tom Pfaff | Vice President Strategy | Leadership |
Katherine Boulware | Vice President, Consumer Insights And Consulting | Leadership |
Kristen Dearing | Senior Vice President Marketing And Alliances | Leadership |
Randy Hernandez | Vice President Strategy | Leadership |
J. Donald Smith | Executive Vice President, Chief Consulting Officer | Leadership |
Melody Mitchem | SVP, Talent Management | Team |
Laurie McConville | Sr Analyst Customer Insights | Team |
Complete people profiles for Brierley Partners
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Brierley Partners
3 dated milestones of Brierley Partners across 38 years, from founding to its latest funding, stage changes and deals.
- Founded Brierley Partners is founded.
- Exit Acquired by NRI.
- Exit Acquired by Capillary Technologies.
Web traffic of Brierley Partners
The website of Brierley Partners (brierley.com) receives about 3.2K visits a month.
- Monthly visits3.2K
▼ 4.4% vs previous month
Websites whose visitors overlap most with Brierley Partners. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kobie.com | 100% | #778,039 | View details | ||
| loyalty360.org | 87% | #1,215,449 | View details | ||
merkleinc.com | merkleinc.com | 79% | #1,424,436 | – | |
crmtrends.com | crmtrends.com | 75% | – | ||
printindustry.com | printindustry.com | 54% | #2,727,982 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Brierley Partners
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Loyalty & Engagement Platforms
3 companies that operate in the same segment as Brierley Partners (Loyalty & Engagement Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | 23 | ||
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Brierley Partners
Complete news archive for Brierley Partners
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Brierley Partners
Brierley Partners was founded in 1985.
Brierley Partners is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Brierley Partners has 220 employees.
Brierley Partners was established in 1985 in Dallas, United States, within the CRM and loyalty sector. A comprehensive suite of loyalty management technology and consultancy is delivered to businesses. The LoyaltyWare platform supports customer data integration, program design, e-commerce integration, promotions management, digital messaging, reward redemption, customer profiling, reporting, performance analysis, social media integration, and mobile solutions. Partnerships include Hertz, Hard Rock, Bridgestone, and Seven Eleven.
Brierley Partners offers BLQ, FAST Track Consulting, and Intelligent Loyalty.
Brierley Partners has 2 investors. Key investors include Capillary Technologies, and Nomura Research Institute.
Brierley Partners operates through Brierley & Partners, Inc..
Yes. Brierley Partners was acquired by Capillary Technologies in April 2023.