Brierley Partners

Dallas, United States Founded: 1985 • Age: 41 yrs Acquired By Capillary Technologies
Loyalty management and CRM solutions are provided to enterprises.
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About Brierley Partners

Brierley Partners is a company based in Dallas (United States) founded in 1985 was acquired by Capillary Technologies in April 2023.. The company has 220 employees as of December 31, 2022. Brierley Partners offers products and services including BLQ, FAST Track Consulting, and Intelligent Loyalty. Brierley Partners operates in a competitive market with competitors including Capillary Technologies, Ackroo, EasyRewardz, Talon One and Loylty Rewardz, among others.

  • Headquarter Dallas, United States
  • Employees 220 as on 31 Dec, 2022
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Brierley & Partners, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    220

    as on Dec 31, 2022

  • Acquired by
    Capillary Technologies

    & 1 more

    (Apr 04, 2023)

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Products & Services of Brierley Partners

Brierley Partners offers a comprehensive portfolio of products and services, including BLQ, FAST Track Consulting, and Intelligent Loyalty. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Analyzes customer online behavior to optimize loyalty programs effectively.

Delivers quick, modular solutions for loyalty strategy and analytics needs.

Designs creative loyalty solutions using data and technology for brands.

People of Brierley Partners
Headcount 50-200
Employee Profiles 8
Employee Profiles
People
Melody Mitchem
SVP, Talent Management
People
Don Smith
Senior Managing Director-Strategy & Chief Analytics Officer
People
Tom Pfaff
Vice President Strategy
People
Kristen Dearing
Senior Vice President Marketing And Alliances

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Funding Insights of Brierley Partners

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Brierley Partners

Brierley Partners has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Capillary Technologies and Nomura Research Institute. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
AI-powered loyalty management software is offered for enterprises.
Founded Year Domain Location
Management consulting and IT solutions are provided by NRI.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Brierley Partners

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Brierley Partners

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Brierley Partners Comparisons

Employees
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Competitors of Brierley Partners

Brierley Partners operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, Ackroo, EasyRewardz, Talon One and Loylty Rewardz, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-powered loyalty management software is offered for enterprises.
domain founded_year HQ Location
SaaS-based gift card and loyalty programs are provided for businesses.
domain founded_year HQ Location
Cloud-based CRM, loyalty, and conversational commerce solutions are delivered.
domain founded_year HQ Location
Online platform to create, run and manage promotional campaigns
domain founded_year HQ Location
Platform offering loyalty and relationship management solutions
domain founded_year HQ Location
Cloud-based loyalty management software is provided for brands' programs.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Brierley Partners

Frequently Asked Questions about Brierley Partners

When was Brierley Partners founded?

Brierley Partners was founded in 1985.

Where is Brierley Partners located?

Brierley Partners is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.

How many employees does Brierley Partners have?

As of Dec 31, 2022, the latest employee count at Brierley Partners is 220.

What does Brierley Partners do?

Brierley Partners was established in 1985 in Dallas, United States, within the CRM and loyalty sector. A comprehensive suite of loyalty management technology and consultancy is delivered to businesses. The LoyaltyWare platform supports customer data integration, program design, e-commerce integration, promotions management, digital messaging, reward redemption, customer profiling, reporting, performance analysis, social media integration, and mobile solutions. Partnerships include Hertz, Hard Rock, Bridgestone, and Seven Eleven.

Who are the top competitors of Brierley Partners?

Brierley Partners's top competitors include Capillary Technologies, Talon One and EasyRewardz.

What products or services does Brierley Partners offer?

Brierley Partners offers BLQ, FAST Track Consulting, and Intelligent Loyalty.

Who are Brierley Partners's investors?

Brierley Partners has 2 investors. Key investors include Capillary Technologies, and Nomura Research Institute.

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