About Brimore
Brimore is a Retail company based in Cairo (Egypt) founded in 2016 by Ahmed Sheikha and Mohamed Abdulaziz. It operates as an app-based community platform offering multi-category products. Brimore has raised $30.3 million across 4 funding rounds from investors including Fawry, International Finance Corporation and Endure Capital. Its chief executive is Mohamed Abdulaziz. Its focus areas include Social Commerce, Community Based Shopping Platforms and Diversified.
Company details
Brimore was founded in 2016 in Cairo, Egypt, as an app-based community platform in the e-commerce sector. Products across categories such as fashion, beauty and health, and home goods are listed, shared, and sold by sellers within local networks. The platform connects users through these circles, with operations focused on Android mobile applications for accessibility in regional markets.
- Headquarters Cairo, Egypt
- Founders Ahmed Sheikha, Mohamed Abdulaziz
- SectorsRetail
- Email••••••••
- Website brimore.com
- Social LinkedIn Facebook
- Total Equity Funding$30.3M (USD)
in 4 rounds
- Latest Funding Round$25M (USD), Series A
Jan 2022
- InvestorsFawry
& 11 more
Funding Insights of Brimore
Brimore has successfully raised a total of $30.3M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $25 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.3M
- Total Rounds 4
- Last Round Series A — $25M
- First Round $800,000
(Apr 2019)
- Investors Count 12
All 4 funding rounds of Brimore with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $25M | Series A | – | IFC, Endure Capital | |
| Sep 2021 | $998,687 | Seed | – | Fawry | – |
| Apr 2020 | $3.5M | Seed | – | Algebra Ventures | |
| Apr 2019 | $800,000 | Seed | – | Algebra Ventures, Endure Capital |
12 investors in total: 12 institutional.
Investors in Brimore
Brimore has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Fawry, International Finance Corporation and Endure Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org | - | |
Early-stage investments are made in tech and offline companies. | – | endurecap.com | Palo Alto, United States | |
Flourish Ventures is focused on investing in mission-driven fintech entrepreneurs. | – | flourishventures.com | Redwood City, United States | |
Endeavor is focused on supporting high-impact entrepreneurs globally. | – | endeavor.org | New York, United States | |
- | – | disruptechventures.com | - | |
Venture capital investments are made in promising startups. | 2018 | visionvc.co | Dammam, Saudi Arabia | |
Algebra Ventures is recognized as a leading venture capital firm based in Egypt, focused on tech investments across Africa. | 2016 | algebraventures.com | Cairo, Egypt | |
Early-stage MENA startups across sectors are invested in. | – | khwarizmivc.com | Riyadh, Saudi Arabia | |
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
Startups are accelerated and funded via venture capital investments. | – | flat6labs.com | Cairo, Egypt |
Investor details for Brimore
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Brimore
5 people are tracked at Brimore (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Ahmed Sheikha | Co-Founder | Leadership |
Mohamed Abdulaziz | Co-Founder & CEO | Leadership |
Mostafa Naguib | Head of HR | Leadership |
Marwa Anwer | Sales And Marketing Specialist | Team |
Mohamed Elkashef | Admin Specialist at Brimore | Team |
Complete people profiles for Brimore
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Brimore
3 dated milestones of Brimore across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Brimore is founded.
- Funding First funding round of $800K.
- Funding Latest funding round, Series A, of $25.0M.
Top companies in Social & Influencer Commerce
10 companies that operate in the same segment as Brimore (Social & Influencer Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Used multi-category products are traded via an app-based social marketplace. | 2011 | Redwood City, California, United States | USD 203 M | USD 7.23 M | 224 | |
Online community-based shopping and recommendation platform | 2013 | Shanghai, Shanghai, China | USD 900 M | – | 3,786 | |
Multi-category products are retailed online by CityMall. | 2019 | Gurugram, Haryana, India | USD 153.52 M | USD 55.51 M | 1,597 | |
Online social deal-sharing platform for multi-category products | 2018 | Bengaluru, Karnataka, India | USD 386.55 M | USD 247.08 M | 418 | |
Online social shopping marketplace for women fashion products | 2012 | Gurugram, Haryana, India | USD 51.95 M | USD 327.87 M | 10,640 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Singapore, Singapore | USD 102.1 M | USD 5.06 K | – | |
Fourthwall is utilized by creators to build shops and memberships. | 2019 | Los Angeles, California, United States | USD 17 M | – | – | |
Multi-category products are traded via an app-based video commerce platform. | 2019 | El Segundo, California, United States | USD 235.75 M | – | 151 | |
Online group buying platform offering multi-category products | 2015 | Shanghai, Shanghai, China | USD 3.22 B | USD 60.07 B | – | |
Cloud-based WhatsApp marketing and customer engagement platform is provided. | 2019 | Bengaluru, Karnataka, India | USD 3.42 M | USD 14.24 K | 15 |
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Frequently Asked Questions about Brimore
Brimore was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Brimore is headquartered in Cairo, Egypt.
Mohamed Abdulaziz is the current CEO of Brimore. They have also founded this company.
Brimore is a funded company, having raised a total of $30.3M across 4 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on Apr 2019.
Brimore was founded in 2016 in Cairo, Egypt, as an app-based community platform in the e-commerce sector. Products across categories such as fashion, beauty and health, and home goods are listed, shared, and sold by sellers within local networks. The platform connects users through these circles, with operations focused on Android mobile applications for accessibility in regional markets.
Brimore has 12 investors. Key investors include Fawry, International Finance Corporation, Endure Capital, Flourish Ventures, and Endeavor.