Buyapowa

London, United Kingdom Founded: 2011 • Age: 15 yrs
Cloud based reward and referral marketing platform
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About Buyapowa

Buyapowa is a company based in London (United Kingdom) founded in 2011 by Gideon Lask.. Buyapowa has raised $17.27 million across 10 funding rounds from investors including Greater London Investment Fund, Bright Station and Juno Capital. The company has 23 employees as of July 31, 2021. Buyapowa has completed 1 acquisition, including RewardStream. Buyapowa operates in a competitive market with competitors including BNI, SocialChorus, Firstup, Extole and Qmee, among others.

  • Headquarter London, United Kingdom
  • Employees 23 as on 31 Jul, 2021
  • Founders Gideon Lask
  • Stage Unicorn
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Buyapowa Limited
  • Date of Incorporation 23 Mar, 2011
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → E-Commerce Technology & Services
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $17.27 M (USD)

    in 10 rounds

  • Latest Funding Round
    $2.39 M (USD), Series B

    Feb 11, 2022

  • Investors
  • Employee Count
    23

    as on Jul 31, 2021

  • Investments & Acquisitions
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People of Buyapowa
Headcount 10-50
Employee Profiles 21
Employee Profiles
People
Robin Bresnark
Director Of Brand
People
Ian Buckley
Product Director
People
Leila Cottle
Senior Success Operations Manager At Buyapowa
People
Richard Brooks
Chief Financial Officer

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Funding Insights of Buyapowa

Buyapowa has successfully raised a total of $17.27M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $2.39 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 10
  • Last Round Series B — $2.4M
  • First Round

    (24 Jun 2011)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2022 Amount Series B - Buyapowa Valuation

investors

Sep, 2021 Amount Debt – Conventional - Buyapowa Valuation

investors

Mar, 2019 Amount Series A - Buyapowa Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Buyapowa

Buyapowa has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Greater London Investment Fund, Bright Station and Juno Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
-
Founded Year Domain Location
A fund of funds focused on driving economic growth through investments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Buyapowa

Buyapowa has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include RewardStream. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Referral-based rewards and customer engagement are enabled through multiple channels.
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Buyapowa

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Buyapowa Comparisons

Employees
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Competitors of Buyapowa

Buyapowa operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BNI, SocialChorus, Firstup, Extole and Qmee, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Referral marketing solutions are provided to businesses through networking platforms.
domain founded_year HQ Location
Advocate Marketing Solution
domain founded_year HQ Location
Cloud-based communication and employee experience management platform for enterprises
domain founded_year HQ Location
B2C and P2P referral automation platform
domain founded_year HQ Location
App-based online platform offering rewards
domain founded_year HQ Location
Referral Automation and Search Engine Optimization platform for SMBs
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Buyapowa

Frequently Asked Questions about Buyapowa

When was Buyapowa founded?

Buyapowa was founded in 2011.

Where is Buyapowa located?

Buyapowa is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Buyapowa?

Gideon Lask is the current CEO of Buyapowa. They have also founded this company.

Is Buyapowa a funded company?

Buyapowa is a funded company, having raised a total of $17.27M across 10 funding rounds to date. The company's 1st funding round was a Series A of $974K, raised on Jun 24, 2011.

How many employees does Buyapowa have?

As of Jul 31, 2021, the latest employee count at Buyapowa is 23.

What does Buyapowa do?

Buyapowa was founded in 2011 and is headquartered in London, United Kingdom. A cloud-based platform is provided for reward and referral marketing in the digital incentives sector. Campaigns and incentive programs are managed and tracked for customers, employees, brand partners, and influencers. Templates and a drag-and-drop editor are offered to build referral programs. Invitations to join are facilitated via email, social media, or referral links.

Who are the top competitors of Buyapowa?

Buyapowa's top competitors include Extole, BNI and Firstup.

How many acquisitions has Buyapowa made?

Buyapowa has made 1 acquisition, including RewardStream.

Who are Buyapowa's investors?

Buyapowa has 3 investors. Key investors include Greater London Investment Fund, Bright Station, and Juno Capital.

What is Buyapowa's valuation?

The valuation of Buyapowa is $5.33B as of Feb 2022.

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