About Byrdie
Byrdie is a Media & Entertainment company based in Baltimore (United States) founded in 2010, and was acquired by Dotdash in January 2019. Shoppable beauty and fashion content is delivered for women. Its website byrdie.com draws about 7.2 million monthly visits. Byrdie offers products and services including Beauty Content Platform, Product Review Service, and Style Advice Tool. Its focus areas include Internet First Media, Lifestyle, Thematic and Fashion and Beauty. Its competitors include Joyus, Goop and WhoWhatWear; 3 of its 3 listed competitors have raised funding.
Company details
Byrdie was established in 2010 in Baltimore, United States, as a digital media platform focused on the beauty and fashion sector. Content covering celebrity regimens, tips from hairstylists and makeup artists, news, diet and fitness advice, and product reviews is offered to a female audience. Operations include a shoppable portal with affiliate links, sponsored content, and banner ads for monetization. Ownership is held by Clique Media Group.
- Headquarters Baltimore, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website byrdie.com
- Social X Facebook Instagram
- Acquired by Dotdash (Jan 2019)
Products & Services of Byrdie
Byrdie offers a comprehensive portfolio of products and services, including Beauty Content Platform, Product Review Service, and Style Advice Tool.
Online hub for beauty tips and product reviews.
Service providing expert evaluations of beauty items.
Resource for fashion trends and makeup tutorials.
Investors in Byrdie
Byrdie has secured backing from 1 investor. Prominent investors backing the company include Dotdash.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US-based network of content sites | 1997 | dotdash.com | New York, United States |
Investor details for Byrdie
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People of Byrdie
12 people are tracked at Byrdie (2 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Bronwyn Barnes | VP Of Commerce | Leadership |
Jessica Mahgerefteh | Director Of Commerce | Leadership |
Dominique Hobdy | Senior Commerce Editor | Team |
Alyssa Kaplan | Commerce Writer | Team |
Eden Stuart | Editor | Team |
Caitlyn Martyn | Commerce Writer | Team |
Lisa Desantis | Updates Editor | Team |
Ali Webb | Associate Editor | Team |
Olivia Hancock | Editor | Team |
Shannon S. | Commerce Writer | Team |
Kelli Acciardo | Commerce Updates Writer | Team |
Keyaira N. Boone | Contributor | Team |
Complete people profiles for Byrdie
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Timeline of Byrdie
2 dated milestones of Byrdie across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Byrdie is founded.
- Exit Acquired by Dotdash.
Competitors of Byrdie
Byrdie has 3 listed competitors in our database, 3 of them funded. They include Joyus, Goop and WhoWhatWear.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joyus.com | 2011 | Los Angeles, United States | $43.4M | Fashion discovery through short videos | ||
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| whowhatwear.com | 2006 | Los Angeles, United States | $9.7M | 244 | Premium, shoppable fashion and style content is delivered online. |
Detailed competitors of Byrdie
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Web traffic of Byrdie
The website of Byrdie (byrdie.com) receives about 7.2M visits a month and ranks #9,334 among all websites worldwide, #407 in Beauty and Cosmetics.
- Monthly visits7.2M
▼ 12.4% vs previous month
- Unique visitors5.2M
per month
- Global rank#9,334
among all websites
- Category rank#407
Lifestyle · Beauty and Cosmetics
- Bounce rate74%
- Pages per visit1.7
- Average visit1 min 16 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Byrdie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| whowhatwear.com | 100% | 15.5M | #4,571 | View details | |
harpersbazaar.com | harpersbazaar.com | 92% | #6,323 | – | |
| sephora.com | 87% | 54.5M | #494 | View details | |
instyle.com | instyle.com | 86% | #4,194 | – | |
| ulta.com | 80% | 47.7M | #504 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Byrdie
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in DTC Media Innovators
3 companies that operate in the same segment as Byrdie (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Byrdie
Complete news archive for Byrdie
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Frequently Asked Questions about Byrdie
Byrdie was founded in 2010.
Byrdie is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Byrdie was established in 2010 in Baltimore, United States, as a digital media platform focused on the beauty and fashion sector. Content covering celebrity regimens, tips from hairstylists and makeup artists, news, diet and fitness advice, and product reviews is offered to a female audience. Operations include a shoppable portal with affiliate links, sponsored content, and banner ads for monetization. Ownership is held by Clique Media Group.
Byrdie's top competitors include Goop, WhoWhatWear and Joyus.
Byrdie offers Beauty Content Platform, Product Review Service, and Style Advice Tool.
Byrdie has 1 investor. Key investors include Dotdash.
Yes. Byrdie was acquired by Dotdash in January 2019.
The website of Byrdie receives about 7.2 million visits a month and ranks #9,334 among all websites worldwide.