Cardless

San Francisco, United States Founded: 2019 • Age: 7 yrs
Reward-based credit cards are provided to consumers.

About Cardless

Cardless is a company based in San Francisco (United States) founded in 2019 by Michael Spelfogel and Scott Kazmierowicz. It operates as a API-as-a-Product and FinTech. Cardless has raised $150.06 million across 7 funding rounds from investors including Thayer Ventures, Pear VC and Activant Capital. Cardless offers products and services including Embedded Credit Card Platform. Cardless operates in a competitive market with competitors including Synchrony, Deserve, Power, Tallied and Deserve Cards, among others.

  • Headquarter San Francisco, United States
  • Founders Michael Spelfogel, Scott Kazmierowicz
  • Sectors
    Financial Services
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website cardless.com
  • Social LinkedIn X
  • Legal Name Cardless, Inc.
Key Metrics
  • Total Equity Funding
    $150.06M (USD)

    in 7 rounds

  • Latest Funding Round
    $60M (USD), Series C

    Sep 2025

  • Investors

Products & Services of Cardless

Cardless offers a comprehensive portfolio of products and services, including Embedded Credit Card Platform.

Embedded Credit Card Platform
Financial Technology

A platform for integrating credit card experiences seamlessly.

Apps and channels of Cardless

Cardless publishes 1 mobile app with over 10K+ downloads.

Cardless
Google Play Finance Everyone Free 10K+ downloads
Developer: Cardless, Inc.
View on Google Play

Funding Insights of Cardless

Cardless has successfully raised a total of $150.06M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $60 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $150.06M
  • Total Rounds 7
  • Last Round Series C β€” $60M
  • First Round $2.88M

    (Nov 2019)

  • Investors Count 13

All 7 funding rounds of Cardless with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2025$60MSeries C–Spark Capital
Nov 2024$30MSeries B–Activant Capital
May 2023$75MDebt – Conventional––
Jul 2021$40MSeries B–Activant Capital
Feb 2021$7.17MSeries A––
–
Nov 2020$10MSeries A––
Nov 2019$2.88MSeries A––
–
Valuation history

13 investors in total: 13 institutional.

Investors in Cardless

Cardless has secured backing from 13 investors, including venture fund and institutional investors. Prominent investors backing the company include Thayer Ventures, Pear VC and Activant Capital.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital fund investing in tech sectors
–activantcapital.comGreenwich, United States
Investments in private tech ecosystem are made by Industry Ventures.
–industryventures.comSan Francisco, United States
US focused VC firm
2007thayerventures.comSan Francisco, United States
Venture capital is provided to consumer, B2B, and commerce sectors.
–amexventures.comNew York, United States
Seed & early stage VC firm investing the US
2013pear.vcSan Francisco, United States
Investment in retail and financial services technologies.
–commerce.vc-
Diversified debt and equity investments are managed by i80 Group.
–i80group.comNew York, United States
Accomplice is engaged in venture capital investments for startups.
–accomplice.coBoston, United States
Multiple sectors are targeted for venture capital investments by Greycroft.
–greycroft.comNew York, United States
Venture capital firm focused on financial sector
–clocktowerventures.comSanta Monica, United States
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Investor details for Cardless

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  • Round participation
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People of Cardless

8 people are tracked at Cardless (2 in leadership, 6 in team).

NameRoleGroup
Michael Spelfogel
Co-Founder & PresidentLeadership
Scott Kazmierowicz
Co-Founder & CEOLeadership
Joe Wold
Strategic PartnershipsTeam
Renata Fros
Lead Product EngineerTeam
Michael Decroce-Movson
Senior Software EngineerTeam
Janjira Sun
CopywriterTeam
Vincent Cuellar
Partnerships Marketing ManagerTeam
Sean Sain
Software EngineerTeam
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Complete people profiles for Cardless

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Timeline of Cardless

3 dated milestones of Cardless across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Cardless is founded.
  2. Funding First funding round of $2.9M.
  3. Funding Latest funding round, Series C, of $60.0M.

Competitors of Cardless

Cardless operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Synchrony, Deserve, Power, Tallied and Deserve Cards, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
synchrony.com1993Salem, United States$25M16,000
Synchrony is engaged in providing credit cards and banking services.
deserve.com2013Murray, United States$144.04M34
Credit builder cards for consumers
withpower.com2021San Francisco, United States$19M–
Clinical trials and treatments are found via an online platform.
tallied.io2022San Francisco, United States$18.89M–
Platform to build consumer and corporate credit card programs
deservecards.com2013Palo Alto, United States$50M34
API-based credit-card-as-a-service solutions are provided with risk and fraud tools.
affiniti.finance2022New York, United States$26.64M–
Industry-specific credit cards for small businesses are provided.
withcardlift.com2022Mountain View, United States$500,000–
Platform for making credit card programs
myjupitercard.com2021New York, United States$20,000–
White-labelled credit cards are issued for consumer payments.
nowreceive.com2022Paramus, United States$4M–
A financial service providing early access to business revenue.
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Detailed competitors of Cardless

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Cardless

The website of Cardless (cardless.com) receives about 165.9K visits a month.

  • Monthly visits
    165.9K

    ▲ 210.1% vs previous month

Similar websites

Websites whose visitors overlap most with Cardless. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
nerdwallet.com
100%
22.3M#2,677View details
americanexpress.com
76%
107.4M#276View details
chase.com
66%
198.6M#125View details
wellsfargo.com
62%
104.9M#241View details
bankofamerica.com
62%
113.9M#258View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 6 similar websites and full traffic analytics for Cardless

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 6 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Cardless

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Complete news archive for Cardless

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Cardless

10 companies that operate in the same segment as Cardless (Payments & Remittance Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Digital payments, financial services, and e-commerce platforms are provided.
2000Noida, Uttar Pradesh, IndiaUSD 4.14 B––
Payment, financial, investment, and lending services are provided digitally.
2012Bengaluru, Karnataka, IndiaUSD 1.71 B––
Payment processing and card issuance solutions are provided for businesses.
2009San Francisco, California, United StatesUSD 9.81 B––
Cloud-based accounts payable and receivable software for businesses
2006Palo Alto, California, United StatesUSD 325.6 MUSD 1.65 B2,360
Payment and business banking solutions are provided for enterprises.
2014Bengaluru, Karnataka, IndiaUSD 742 MUSD 302.19 M2,641
Spend management and accounts payable solutions are delivered to businesses.
2019New York, New York, United StatesUSD 5.06 B––
Payment acceptance and processing solutions provider for businesses
2018Gurugram, Haryana, IndiaUSD 604.02 MUSD 179.52 M709
Business spends, payments, and rewards are streamlined by automated workflows.
2011Hyderabad, Telangana, IndiaUSD 13.75 MUSD 149.43 M431
Online payment processing and credit solutions are provided for businesses.
2002Amsterdam, NetherlandsUSD 35.15 MUSD 5.47 B1,200
SaaS-driven credit card and spend management solutions platform for businesses
2017Draper, Utah, United StatesUSD 1.16 B–1
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Frequently Asked Questions about Cardless

Cardless was founded in 2019.

Cardless is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Scott Kazmierowicz is the current CEO of Cardless. They have also founded this company.

Cardless is a funded company, having raised a total of $150.06M across 7 funding rounds to date. The company's 1st funding round was a Series A of $2.88M, raised on Nov 2019.

An embedded credit card platform is offered by Cardless, enabling businesses to integrate credit experiences directly into their apps or websites. Modular tools, full-stack infrastructure, and end-to-end operations are provided to customize credit programs. The platform is utilized across sectors like travel, e-commerce, and cryptocurrency to enhance engagement, revenue, and brand loyalty. Solutions are designed to make credit relevant and timely at key customer touchpoints such as checkout or bookings.

Cardless's top competitors include Synchrony, Deserve and Power.

Cardless offers Embedded Credit Card Platform.

Cardless has 13 investors. Key investors include Thayer Ventures, Pear VC, Activant Capital, Industry Ventures, and Mischief.

Cardless operates through Cardless, Inc..

Yes. Cardless publishes Cardless, with over 10,000 downloads.

The website of Cardless receives about 166 thousand visits a month.

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