About Deserve
Deserve is a company based in Murray (United States) founded in 2013 was acquired by Intuit in April 2025.. Deserve has raised $144.04 million across 9 funding rounds from investors including Intuit, Visa and Mastercard. The company has 34 employees as of December 31, 2022. Deserve offers products and services including Credit Card Platform, Mobile App, and Servicing Tools. Deserve operates in a competitive market with competitors including Power, Tallied, Deserve Cards, Affiniti and Optimize Financial Technology, among others.
- Headquarter Murray, United States
- Employees 34 as on 31 Dec, 2022
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Deserve
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Products & Services of Deserve
Deserve offers a comprehensive portfolio of products and services, including Credit Card Platform, Mobile App, and Servicing Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables scalable credit card program launches with real-time processing
Facilitates credit card management and secure transactions via app
Handles disputes, rewards, and payments for credit programs
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Funding Insights of Deserve
Deserve has successfully raised a total of $144.04M across 9 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $250 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Debt – Conventional — $250.0M
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First Round
First Round
(17 Jul 2015)
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2022 | Amount | Debt – Conventional - Deserve | Valuation |
investors |
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| Oct, 2021 | Amount | Series D - Deserve | Valuation |
investors |
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| Jun, 2021 | Amount | Series D - Deserve | Valuation | Mastercard , Mission Holdings |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Deserve
Deserve has secured backing from 17 investors, including institutional and venture fund investors. Prominent investors backing the company include Intuit, Visa and Mastercard. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment banking services are delivered across multiple financial sectors.
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Founded Year | Domain | Location | |
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Potato farming, grain marketing, and equipment services provided by Mission Holdings.
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Founded Year | Domain | Location | |
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Venture capital funding is provided by Ally Ventures to startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Deserve
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Deserve
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Deserve Comparisons
Competitors of Deserve
Deserve operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Power, Tallied, Deserve Cards, Affiniti and Optimize Financial Technology, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Clinical trials and treatments are found via an online platform.
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| domain | founded_year | HQ Location |
Platform to build consumer and corporate credit card programs
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| domain | founded_year | HQ Location |
API-based credit-card-as-a-service solutions are provided with risk and fraud tools.
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| domain | founded_year | HQ Location |
Industry-specific credit cards for small businesses are provided.
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| domain | founded_year | HQ Location |
Provides an API-driven white-label credit card solution for clients.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Deserve
Frequently Asked Questions about Deserve
When was Deserve founded?
Deserve was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Deserve located?
Deserve is headquartered in Murray, United States. It is registered at Murray, Kentucky, United States.
Is Deserve a funded company?
Deserve is a funded company, having raised a total of $144.04M across 9 funding rounds to date. The company's 1st funding round was a Series D of $50M, raised on Jul 17, 2015.
How many employees does Deserve have?
As of Dec 31, 2022, the latest employee count at Deserve is 34.
What does Deserve do?
Deserve was founded in 2013 and is headquartered in Murray, United States, within the fintech sector. Alternate credit cards are provided to students, professionals, and individuals to build credit scores through everyday purchases. Creditworthiness is assessed via alternative data, including education, current financial health, and future earnings potential. Operations are supported by an app-based platform accessible on iOS and Android devices.
Who are the top competitors of Deserve?
Deserve's top competitors include Power, Affiniti and Deserve Cards.
What products or services does Deserve offer?
Deserve offers Credit Card Platform, Mobile App, and Servicing Tools.
Who are Deserve's investors?
Deserve has 17 investors. Key investors include Intuit, Visa, Mastercard, Goldman Sachs, and Cross River.
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