About Cellfire
Cellfire is a Retail company based in San Jose (United States) founded in 2005, and was acquired by Catalina in September 2014. Digital grocery coupons and loyalty services are offered. Cellfire has raised $26 million across 3 funding rounds from investors including Catalina, Menlo Ventures and Storm Ventures. The company has 24 employees. The company was acqui-hired. Its focus areas include Coupons and Deals, Digital Coupons, O2O and Groceries. Its legal entity is CELLFIRE, INC. Its competitors include Makeena, SavingStar and Valpak; 2 of its 3 listed competitors have raised funding.
Company details
Cellfire is a provider of digital grocery coupons and loyalty platform. It has Digital Offer Network of 20,000 retail stores, 300 partner websites and twenty mobile apps. It merges digital coupons and loyalty for customers. It allows them to save while purchasing CPG brands using the mobile app and website. The digital coupon is extended to shopping, restaurants, and entertainment. It is free of cost for the customer. The user has to register himself on website or app. The brand or partner store will float an offer. The user has to avail that in store and show the coupon at PoS.
- Headquarters San Jose, United States
- Employees 24
- Stage Acquired
- SectorsRetail
- Website cellfire.com
- Social LinkedIn X Facebook
- Acquired by Catalina (Sep 2014)
- Legal Name Cellfire, Inc.
Funding Insights of Cellfire
Cellfire has successfully raised a total of $26M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $12 million completed in June 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26M
- Total Rounds 3
- Last Round Series C — $12M
- First Round $4M
(Dec 2005)
- Investors Count 3
All 3 funding rounds of Cellfire with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2008 | $12M | Series C | – | – | |
| Jul 2006 | $10M | Series B | – | – | |
| Dec 2005 | $4M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Cellfire
Cellfire has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Catalina, Menlo Ventures and Storm Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Venture capital fund focused on multiple sectors | stormventures.com | Menlo Park, United States | ||
Early-stage IT companies are funded by Silver Creek Ventures. | silvercreekvc.com | |||
Personalized digital marketing solutions are delivered to retailers. | 1983 | catalina.com | St. Petersburg, United States |
Investor details for Cellfire
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People of Cellfire
89 people are tracked at Cellfire (74 in leadership, 15 in team); the tracked headcount is 24.
| Name | Role | Group |
|---|---|---|
Sarah Faustino | Team Director, CPG Omni Channel Solutions | Leadership |
Olivier de Bury | Vice President - Technology Europe | Leadership |
Brenda Holcomb | Executive Director, Product Marketing & Content | Leadership |
Michael Huffmaster | CFO | Leadership |
Shelly B Schaffer | EVP And Chief Financial Officer | Leadership |
Kevin Hunter | Interim President & CEO | Leadership |
Marc Vimeux | Senior Vice President Germany | Leadership |
Cynthia Jennings | Sr. Director, Corporate Brand & Communications | Leadership |
Chelsea Rowe | Executive Director, Strategic Events & Demand Generation | Leadership |
Lori Branigan | Executive Director | Leadership |
William Faivre | President International | Leadership |
Julie V. | Vice President, Software & Quality Engineering | Leadership |
Suzanne Schlei | Vice President, Product Solutions - Data Services And Media Measurement | Leadership |
Ann McVey | Executive Assistant To CEO | ELT And Office Manager | Leadership |
Ariana Voigt | EVP General Counsel & Chief Privacy Officer | Leadership |
Catherine Yellin | Senior Director Of Business Development | Leadership |
Ashley Brower | Senior Director Of Brand Development | Leadership |
Zubin S. | EVP & Chief Technology Officer | Leadership |
Amanda Sahota | Group Vice President | Leadership |
Saranya Hiranpradist | Associate Director Of Business Development | Leadership |
69 more people are available in the full profile.
Complete people profiles for Cellfire
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Cellfire
4 dated milestones of Cellfire across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Cellfire is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series C, of $12.0M.
- Exit Acquired by Catalina.
Competitors of Cellfire
Cellfire has 3 listed competitors in our database, 2 of them funded. They include Makeena, SavingStar and Valpak.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| makeena.com | 2014 | Denver, United States | $43,750 | Cashback is provided for grocery receipts through a mobile app. | ||
| savingstar.com | 2010 | Waltham, United States | $36.05M | eCoupon service for grocery stores | ||
| valpak.com | 1968 | St Petersburg, United States | Deals on multi-category groceries and services are offered online. |
Detailed competitors of Cellfire
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- Full competitor set
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Web traffic of Cellfire
Websites that share an audience with Cellfire (cellfire.com).
Websites whose visitors overlap most with Cellfire. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shortcuts.com | shortcuts.com | 100% | – | ||
| savingstar.com | 100% | View details | |||
| couponsherpa.com | 100% | View details | |||
| couponmom.com | 100% | #1,090,587 | View details | ||
stockpilingmoms.com | stockpilingmoms.com | 97% | #505,165 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Cellfire
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Cellfire (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Cellfire
Complete news archive for Cellfire
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Frequently Asked Questions about Cellfire
Cellfire was founded in 2005.
Cellfire is headquartered in San Jose, United States. It is registered at San Jose, California, United States.
Cellfire is a funded company, having raised a total of $26M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Dec 2005.
Cellfire has 24 employees.
Cellfire is a provider of digital grocery coupons and loyalty platform. It has Digital Offer Network of 20,000 retail stores, 300 partner websites and twenty mobile apps. It merges digital coupons and loyalty for customers. It allows them to save while purchasing CPG brands using the mobile app and website. The digital coupon is extended to shopping, restaurants, and entertainment. It is free of cost for the customer. The user has to register himself on website or app. The brand or partner store will float an offer. The user has to avail that in store and show the coupon at PoS.
Cellfire's top competitors include Valpak, Makeena and SavingStar.
Cellfire has 4 investors. Key investors include Catalina, Menlo Ventures, Storm Ventures, and Silver Creek Ventures.
Cellfire operates through Cellfire, Inc..
Yes. Cellfire was acquired by Catalina in September 2014.