About Catalina
Catalina is a Retail company based in St. Petersburg (United States) founded in 1983, and was acquired by Infillion in February 2026. Personalized digital marketing solutions are delivered to retailers. It operates on a Data-as-a-Service and Professional Services model in Retail and Technology sectors. The company has 537 employees. Catalina has completed 4 acquisitions, including Cellfire, E-centives and Local Offer Network. Its website catalina.com draws about 57 thousand monthly visits. Catalina offers products and services including Audiences, Media & Activation, Measurement & Optimization, Sales Drivers, and CatalinaRx. Its focus areas include Marketing Technology, Data-Driven Marketing, Consumer Goods and CPG Marketing. Its legal entity in India is Catalina Marketing (U62099PN2024FTC229670). Its competitors include data.ai, TapClicks and SPINS; 2 of its 3 listed competitors have raised funding.
Company details
Personalized marketing solutions are delivered by Catalina to decode shopper behavior and maximize consumer relationships in the CPG and retail sectors. Real-time intelligence and rapid responsiveness are utilized to identify audiences, analyze consumer data, activate personalized messaging, and measure media performance. An ecosystem of solutions, including customizable audience segments, channel-agnostic media activation, and real-time optimization, is offered to solve business challenges and capitalize on opportunities. Specialized offerings like CatalinaRx, a retail point-of-care media network, are developed to connect pharmaceutical and CPG brands with consumers. Services are extended to retailers, CPG brands, and agencies to enhance shopper engagement and drive sales across multiple channels.
- Headquarters St. Petersburg, United States
- Employees 537
- Stage Acquired
- SectorsRetailTechnology
- Email••••••••
- Phone•••• ••••
- Website catalina.com
- Social LinkedIn X Facebook
- Acquired by ValueAct Capital (Mar 2007)
- Legal Name Catalina Marketing
- Date of Incorporation 30 Mar, 2024
- Jurisdiction Pune, Maharashtra, India
Associated legal entities of Catalina
Catalina operates through Catalina Marketing Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Catalina Marketing Private Limited CIN U62099PN2024FTC229670 | Strike Off | 30 Mar 2024 | Pune, Maharashtra | 3 | View details |
Products & Services of Catalina
Catalina offers a comprehensive portfolio of products and services, including Audiences, Media & Activation, Measurement & Optimization, Sales Drivers, and CatalinaRx.
Customizable segments are provided for personalized shopper messaging.
Optimized offerings are delivered through channel-agnostic activation options.
Real-time analysis is used for in-flight content optimization.
Proprietary solutions are offered to drive retail penetration.
Retail point-of-care network is built for pharmaceutical brands.
Investors in Catalina
Catalina has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Infillion, Hellman & Friedman and ValueAct Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on acquisitions | hf.com | San Francisco, United States | ||
Private equity investment firm based out of USA | valueact.com | San Francisco, United States | ||
Limited information is provided about D Capital's activities. | dcapital.jp | |||
Platform offering ad exchange software | 2008 | infillion.com | Newark, United States |
Investor details for Catalina
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Catalina Marketing Private Limited (Catalina)
Catalina Marketing Private Limited is the primary company behind Catalina. The board of Catalina Marketing Private Limited currently have 3 directors; the longest-serving is Michael Aaron Huffmaster, appointed in 2024.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Michael Aaron Huffmaster DIN 10572014 | Non- Individual Subscriber | 30 Mar 2024 | 2 yrs 7 mo | Catalina Marketing Private Limited |
| Cynthia Jo Hoffman DIN 10572015 | Non- Individual Subscriber | 30 Mar 2024 | 2 yrs 7 mo | Catalina Marketing Private Limited |
| Umesh Nellitheertha Vasudeva DIN 07491022 | Director | 30 Mar 2024 | 2 yrs 7 mo | Catalina Marketing Private Limited |
People of Catalina
89 people are tracked at Catalina (74 in leadership, 15 in team); the tracked headcount is 537.
| Name | Role | Group |
|---|---|---|
Sarah Faustino | Team Director, CPG Omni Channel Solutions | Leadership |
Olivier de Bury | Vice President - Technology Europe | Leadership |
Brenda Holcomb | Executive Director, Product Marketing & Content | Leadership |
| CFO | Leadership | |
Shelly B Schaffer | EVP And Chief Financial Officer | Leadership |
Kevin Hunter | Interim President & CEO | Leadership |
Marc Vimeux | Senior Vice President Germany | Leadership |
Cynthia Jennings | Sr. Director, Corporate Brand & Communications | Leadership |
Chelsea Rowe | Executive Director, Strategic Events & Demand Generation | Leadership |
Lori Branigan | Executive Director | Leadership |
William Faivre | President International | Leadership |
Julie V. | Vice President, Software & Quality Engineering | Leadership |
Suzanne Schlei | Vice President, Product Solutions - Data Services And Media Measurement | Leadership |
Ann McVey | Executive Assistant To CEO | ELT And Office Manager | Leadership |
Ariana Voigt | EVP General Counsel & Chief Privacy Officer | Leadership |
Catherine Yellin | Senior Director Of Business Development | Leadership |
Ashley Brower | Senior Director Of Brand Development | Leadership |
Zubin S. | EVP & Chief Technology Officer | Leadership |
Amanda Sahota | Group Vice President | Leadership |
Saranya Hiranpradist | Associate Director Of Business Development | Leadership |
69 more people are available in the full profile.
Complete people profiles for Catalina
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Investments & Acquisitions by Catalina
Catalina has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Cellfire, E-centives and Local Offer Network.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital grocery coupons and loyalty services are offered. | cellfire.com | San Jose, United States | 2005 | Sep 2014 | •••• | |
Limited information available | localoffernetwork.com | Chicago Heights, United States | 2010 | Oct 2013 | •••• | |
Interactive self-checkout and media delivery solutions for retailers are offered. | modivmedia.com | Boston, United States | 2001 | Apr 2012 | •••• | |
Limited information available | e-centives.com | Bethesda, United States | 1998 | May 2010 | •••• |
Complete acquisition details for Catalina
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Timeline of Catalina
8 dated milestones of Catalina across 43 years, from founding to its latest funding, stage changes and deals.
- Founded Catalina is founded.
- Exit Acquired by ValueAct Capital.
- Acquisition Acquires E-centives.
- Acquisition Acquires Modiv Media.
- Acquisition Acquires Local Offer Network.
- Acquisition Acquires Cellfire.
- Exit Acquired by D Capital.
- Exit Acquired by Infillion.
Competitors of Catalina
Catalina has 3 listed competitors in our database, 2 of them funded. They include data.ai, TapClicks and SPINS.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| spins.com | 1995 | Chicago, United States | 328 | Retail consumer analytics services are provided for natural products sector. |
Detailed competitors of Catalina
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- Full competitor set
- Operating metrics
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Web traffic of Catalina
The website of Catalina (catalina.com) receives about 56.9K visits a month.
- Monthly visits56.9K
▲ 19.2% vs previous month
Websites whose visitors overlap most with Catalina. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| simpletiger.com | 100% | 680.7K | #852,082 | View details | |
| contensifyhq.com | 99% | 680.7K | #3,395,053 | View details | |
catalinamarketing.co.jp | catalinamarketing.co.jp | 95% | #740,719 | – | |
| frontrowgroup.com | 92% | 38.2K | #642,589 | View details | |
emulent.com | emulent.com | 89% | #13,400,604 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Catalina
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- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Catalina (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Catalina
Complete news archive for Catalina
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Frequently Asked Questions about Catalina
Catalina was founded in 1983.
Catalina is headquartered in St. Petersburg, United States. It is registered at St. Petersburg, Florida, United States.
Catalina has 537 employees.
Personalized marketing solutions are delivered by Catalina to decode shopper behavior and maximize consumer relationships in the CPG and retail sectors. Real-time intelligence and rapid responsiveness are utilized to identify audiences, analyze consumer data, activate personalized messaging, and measure media performance. An ecosystem of solutions, including customizable audience segments, channel-agnostic media activation, and real-time optimization, is offered to solve business challenges and capitalize on opportunities. Specialized offerings like CatalinaRx, a retail point-of-care media network, are developed to connect pharmaceutical and CPG brands with consumers. Services are extended to retailers, CPG brands, and agencies to enhance shopper engagement and drive sales across multiple channels.
Catalina offers Audiences, Media & Activation, Measurement & Optimization, Sales Drivers, and CatalinaRx.
Catalina has made 4 acquisitions, including Cellfire, E-centives, and Local Offer Network.
Catalina has 4 investors. Key investors include Infillion, Hellman & Friedman, ValueAct Capital, and D Capital.
Catalina operates through Catalina Marketing Private Limited.
Yes. Catalina was acquired by ValueAct Capital in March 2007.
The legal entities of Catalina currently have 3 directors, including Michael Aaron Huffmaster, Cynthia Jo Hoffman, Umesh Nellitheertha Vasudeva.