About Catalina
Catalina is a company based in St. Petersburg (United States) founded in 1983 was acquired by Infillion in February 2026. It operates as a Data-as-a-Service and Professional Services. The company has 537 employees as of December 31, 2022. Catalina has completed 4 acquisitions, including Cellfire, E-centives and Local Offer Network. Catalina offers products and services including Audiences, Media & Activation, Measurement & Optimization, Sales Drivers, and CatalinaRx. Catalina operates in a competitive market with competitors including data.ai, TapClicks, SPINS, 4C Insights and InMarket, among others.
- Headquarter St. Petersburg, United States
- Employees 537 as on 31 Dec, 2022
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RetailTechnology
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- Legal Name Catalina Marketing
- Date of Incorporation 30 Mar, 2024
- Jurisdiction Pune City, Maharashtra, India
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Products & Services of Catalina
Catalina offers a comprehensive portfolio of products and services, including Audiences, Media & Activation, Measurement & Optimization, Sales Drivers, and CatalinaRx.
Customizable segments are provided for personalized shopper messaging.
Optimized offerings are delivered through channel-agnostic activation options.
Real-time analysis is used for in-flight content optimization.
Proprietary solutions are offered to drive retail penetration.
Retail point-of-care network is built for pharmaceutical brands.
People of Catalina
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Leadership Team
38 people
Sales and Marketing
17 people
Product Management Team
10 people
Software Development Team
7 people
Finance and Accounting
6 people
Legal and Compliance
2 people
Human Resources and Administration
2 people
Test Team
2 people
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Funding Insights of Catalina
Detailed funding history for Catalina
Round names, dates, amounts, investors, and valuation history require an active premium plan.
- Round names and dates
- Funding amounts
- Participating investors
- Valuation history
Verified entity values are shown only after access is granted.
Investors in Catalina
Catalina has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Infillion, Hellman & Friedman and ValueAct Capital.
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Private equity firm focused on acquisitions
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Private equity investment firm based out of USA
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Limited information is provided about D Capital's activities.
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Investor details for Catalina
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Investments & Acquisitions by Catalina
Catalina has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Cellfire, E-centives and Local Offer Network.
Investment portfolio details for Catalina
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Limited information available
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Digital grocery coupons and loyalty services are offered.
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Interactive self-checkout and media delivery solutions for retailers are offered.
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Complete acquisition details for Catalina
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- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
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Financial Statements - Catalina
Detailed financials for Catalina
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- Profit trends
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Catalina Comparisons
Peer comparison for Catalina
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Competitors of Catalina
Catalina operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as data.ai, TapClicks, SPINS, 4C Insights and InMarket, among others.
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Market data is analyzed by AI to generate consumer insights.
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Cloud based marketing management platform for businesses
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Retail consumer analytics services are provided for natural products sector.
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Cloud-based market intelligence is delivered across closed ecosystems.
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Marketing measurement solutions are delivered to link brands with consumers.
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EDO is recognized as a TV outcomes company focused on advertising analytics.
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Detailed competitors of Catalina
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Catalina
Complete news archive for Catalina
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Catalina
Catalina was founded in 1983.
Catalina is headquartered in St. Petersburg, United States. It is registered at St. Petersburg, Florida, United States.
As of Dec 31, 2022, the latest employee count at Catalina is 537.
Personalized marketing solutions are delivered by Catalina to decode shopper behavior and maximize consumer relationships in the CPG and retail sectors. Real-time intelligence and rapid responsiveness are utilized to identify audiences, analyze consumer data, activate personalized messaging, and measure media performance. An ecosystem of solutions, including customizable audience segments, channel-agnostic media activation, and real-time optimization, is offered to solve business challenges and capitalize on opportunities. Specialized offerings like CatalinaRx, a retail point-of-care media network, are developed to connect pharmaceutical and CPG brands with consumers. Services are extended to retailers, CPG brands, and agencies to enhance shopper engagement and drive sales across multiple channels.
Catalina's top competitors include 4C Insights, EDO and TapClicks.
Catalina offers Audiences, Media & Activation, Measurement & Optimization, Sales Drivers, and CatalinaRx.
Catalina has made 4 acquisitions, including Cellfire, E-centives, and Local Offer Network.
Catalina has 4 investors. Key investors include Infillion, Hellman & Friedman, ValueAct Capital, and D Capital.