About Catalina
Catalina is a company based in St. Petersburg (United States) founded in 1983 was acquired by D Capital in March 2023. It operates as a Data-as-a-Service, and Professional Services. The company has 537 employees as of December 31, 2022. Catalina has completed 4 acquisitions, including Cellfire, E-centives and Local Offer Network. Catalina offers products and services including Audiences, Media & Activation, Measurement & Optimization, Sales Drivers, and CatalinaRx. Catalina operates in a competitive market with competitors including data.ai, TapClicks, SPINS, 4C Insights and InMarket, among others.
- Headquarter St. Petersburg, United States
- Employees 537 as on 31 Dec, 2022
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Sectors
RetailTechnology
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Catalina Marketing
- Date of Incorporation 30 Mar, 2024
- Jurisdiction Pune City, Maharashtra, India
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Products & Services of Catalina
Catalina offers a comprehensive portfolio of products and services, including Audiences, Media & Activation, Measurement & Optimization, Sales Drivers, and CatalinaRx. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Customizable segments are provided for personalized shopper messaging.
Optimized offerings are delivered through channel-agnostic activation options.
Real-time analysis is used for in-flight content optimization.
Proprietary solutions are offered to drive retail penetration.
Retail point-of-care network is built for pharmaceutical brands.
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Leadership Team
38 people
Sales and Marketing
17 people
Product Management Team
10 people
Software Development Team
7 people
Finance and Accounting
6 people
Legal and Compliance
2 people
Human Resources and Administration
2 people
Test Team
2 people
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Funding Insights of Catalina
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Catalina
Catalina has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Hellman & Friedman, ValueAct Capital and D Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm focused on acquisitions
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Founded Year | Domain | Location | |
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Private equity investment firm based out of USA
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Founded Year | Domain | Location | |
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Limited information is provided about D Capital's activities.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Catalina
Catalina has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Cellfire, E-centives and Local Offer Network. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Limited information available
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2010 | ||||
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Digital grocery coupons and loyalty services are offered.
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2005 | ||||
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Interactive self-checkout and media delivery solutions for retailers are offered.
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2001 |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Catalina
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Catalina Comparisons
Competitors of Catalina
Catalina operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as data.ai, TapClicks, SPINS, 4C Insights and InMarket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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Cloud based marketing management platform for businesses
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Retail consumer analytics services are provided for natural products sector.
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
EDO is recognized as a TV outcomes company focused on advertising analytics.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Catalina
Frequently Asked Questions about Catalina
When was Catalina founded?
Catalina was founded in 1983.
Where is Catalina located?
Catalina is headquartered in St. Petersburg, United States. It is registered at St. Petersburg, Florida, United States.
How many employees does Catalina have?
As of Dec 31, 2022, the latest employee count at Catalina is 537.
What does Catalina do?
Personalized marketing solutions are delivered by Catalina to decode shopper behavior and maximize consumer relationships in the CPG and retail sectors. Real-time intelligence and rapid responsiveness are utilized to identify audiences, analyze consumer data, activate personalized messaging, and measure media performance. An ecosystem of solutions, including customizable audience segments, channel-agnostic media activation, and real-time optimization, is offered to solve business challenges and capitalize on opportunities. Specialized offerings like CatalinaRx, a retail point-of-care media network, are developed to connect pharmaceutical and CPG brands with consumers. Services are extended to retailers, CPG brands, and agencies to enhance shopper engagement and drive sales across multiple channels.
Who are the top competitors of Catalina?
Catalina's top competitors include 4C Insights, EDO and TapClicks.
What products or services does Catalina offer?
Catalina offers Audiences, Media & Activation, Measurement & Optimization, Sales Drivers, and CatalinaRx.
How many acquisitions has Catalina made?
Catalina has made 4 acquisitions, including Cellfire, E-centives, and Local Offer Network.
Who are Catalina's investors?
Catalina has 3 investors. Key investors include Hellman & Friedman, ValueAct Capital, and D Capital.
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