About Classic Brands
Classic Brands is a company based in Jessup (United States) founded in 1971 was acquired by Merit Capital Partners in June 2019. It operates as a Direct-to-Consumer (D2C). Classic Brands offers products and services including Mattresses, Pillows, Bed Frames, and Furniture. Classic Brands operates in a competitive market with competitors including Eight Sleep, Casper, Serta Simmons, Leesa and Tempur Pedic, among others.
- Headquarter Jessup, United States
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Classic Corporation
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Merit Capital Partners
& 3 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Classic Brands
Classic Brands offers a comprehensive portfolio of products and services, including Mattresses, Pillows, Bed Frames, and Furniture. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Mattresses are crafted for comfort using premium materials.
Pillows are designed to enhance restful sleep quality.
Bed frames are built for durability and sleep support.
Furniture is offered for direct consumer shipping convenience.
Funding Insights of Classic Brands
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2017 | Amount | Private Equity Round - Classic Brands | Valuation | Alvarez & Marsal Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Classic Brands
Classic Brands has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Merit Capital Partners, Alvarez & Marsal Capital and Aiglon Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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A multi-strategy private equity investment firm is operated by Alvarez & Marsal Capital.
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Founded Year | Domain | Location | |
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Aiglon Capital is focused on acquiring middle-market companies.
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Founded Year | Domain | Location | |
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PE firm investing in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Classic Brands
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Classic Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Classic Brands Comparisons
Competitors of Classic Brands
Classic Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Eight Sleep, Casper, Serta Simmons, Leesa and Tempur Pedic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-enabled smart mattress covers and thermoregulated bedding are provided.
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| domain | founded_year | HQ Location |
Mattresses and bedding are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of mattresses and bedding products
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| domain | founded_year | HQ Location |
Luxury mattresses are sold online and delivered directly to customers.
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| domain | founded_year | HQ Location |
Mattresses, beds, and sleep products are manufactured and marketed.
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| domain | founded_year | HQ Location |
Men's and women's apparel, beachwear, and home goods are retailed.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Classic Brands
Frequently Asked Questions about Classic Brands
When was Classic Brands founded?
Classic Brands was founded in 1971 and raised its 1st funding round 46 years after it was founded.
Where is Classic Brands located?
Classic Brands is headquartered in Jessup, United States. It is registered at Jessup, Maryland, United States.
Who is the current CEO of Classic Brands?
Michael Zippelli is the current CEO of Classic Brands.
What does Classic Brands do?
Classic Brands is involved in the production of high-quality mattresses, utilizing innovative design and premium materials sourced globally. The company, originally established as Classic Corporation in 1971, initially focused on waterbeds before expanding into memory foam and latex mattresses in 2002. Additionally, a range of sleep accessories such as pillows and bed frames, as well as furniture products since 2018, are offered. Operations are supported by a 100,000 square foot facility near Baltimore, Maryland, with an additional warehouse in Los Angeles to serve the entire United States. The focus remains on delivering comfort and quality in specialty sleep products to promote healthier sleep.
Who are the top competitors of Classic Brands?
Classic Brands's top competitors include Eight Sleep, Casper and Arhaus.
What products or services does Classic Brands offer?
Classic Brands offers Mattresses, Pillows, Bed Frames, and Furniture.
Who are Classic Brands's investors?
Classic Brands has 4 investors. Key investors include Merit Capital Partners, Alvarez & Marsal Capital, Aiglon Capital, and Topperscot.