About Serta Simmons
Serta Simmons is a company based in Doraville (United States) founded in 1875.. Serta Simmons has raised $12.6 million across 3 funding rounds from investors including Ares Management and Cohesive Capital. The company has 3,730 employees as of December 31, 2022. Serta Simmons has completed 1 acquisition, including Tuft & Needle. Serta Simmons offers products and services including Serta Mattresses, Beautyrest Products, and BeautySleep Products. Serta Simmons operates in a competitive market with competitors including Eight Sleep, Casper, Leesa, Tempur Pedic and Tommy Bahama, among others.
- Headquarter Doraville, United States
- Employees 3730 as on 31 Dec, 2022
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Serta Simmons Bedding, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$12.6 M (USD)
in 3 rounds
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Latest Funding Round
$200 M (USD), Debt – Conventional
Jun 08, 2020
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Investors
Ares Management
& 1 more
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Employee Count
3730
as on Dec 31, 2022
- Investments & Acquisitions
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Products & Services of Serta Simmons
Serta Simmons offers a comprehensive portfolio of products and services, including Serta Mattresses, Beautyrest Products, and BeautySleep Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
High-quality mattresses designed for better sleep and comfort
Premium bedding items enhancing rest and well-being
Comfortable sleep solutions for improved daily health
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Sales and Marketing
64 people
Software Development Team
37 people
Leadership Team
31 people
Human Resources and Administration
21 people
Finance and Accounting
19 people
Operations Team
17 people
Product Management Team
10 people
Strategic Team
8 people
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Funding Insights of Serta Simmons
Serta Simmons has successfully raised a total of $12.6M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $200 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Debt – Conventional — $200.0M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2020 | Amount | Debt – Conventional - Serta Simmons | Valuation |
investors |
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| Nov, 2012 | Amount | Private Equity Round - Serta Simmons | Valuation | Cohesive Capital |
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| Jun, 2010 | Amount | Private Equity Round - Serta Simmons | Valuation | Ares Management |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Serta Simmons
Serta Simmons has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ares Management and Cohesive Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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PE firm invests in the US
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Founded Year | Domain | Location | |
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Alternative asset investment management firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Serta Simmons
Serta Simmons has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tuft & Needle. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Multi-category home improvement products are sold online and in stores.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Serta Simmons
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Serta Simmons Comparisons
Competitors of Serta Simmons
Serta Simmons operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Eight Sleep, Casper, Leesa, Tempur Pedic and Tommy Bahama, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-enabled smart mattress covers and thermoregulated bedding are provided.
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| domain | founded_year | HQ Location |
Mattresses and bedding are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Luxury mattresses are sold online and delivered directly to customers.
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| domain | founded_year | HQ Location |
Mattresses, beds, and sleep products are manufactured and marketed.
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| domain | founded_year | HQ Location |
Men's and women's apparel, beachwear, and home goods are retailed.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Serta Simmons
Frequently Asked Questions about Serta Simmons
When was Serta Simmons founded?
Serta Simmons was founded in 1875 and raised its 1st funding round 135 years after it was founded.
Where is Serta Simmons located?
Serta Simmons is headquartered in Doraville, United States. It is registered at Doraville, Georgia, United States.
Who is the current CEO of Serta Simmons?
Charlie Eitel is the current CEO of Serta Simmons.
Is Serta Simmons a funded company?
Serta Simmons is a funded company, having raised a total of $12.6M across 3 funding rounds to date.
How many employees does Serta Simmons have?
As of Dec 31, 2022, the latest employee count at Serta Simmons is 3,730.
What does Serta Simmons do?
Founded in 1875, Serta Simmons operates in the bedding industry from its base in Doraville, United States. Design, manufacturing, and distribution of various mattresses are handled, incorporating diverse materials and technologies. Well-known brands are owned and managed to address consumer needs in sleep solutions. The portfolio is focused on production for wholesale and retail channels across the market.
Who are the top competitors of Serta Simmons?
Serta Simmons's top competitors include Eight Sleep, Casper and Arhaus.
What products or services does Serta Simmons offer?
Serta Simmons offers Serta Mattresses, Beautyrest Products, and BeautySleep Products.
How many acquisitions has Serta Simmons made?
Serta Simmons has made 1 acquisition, including Tuft & Needle.
Who are Serta Simmons's investors?
Serta Simmons has 2 investors. Key investors include Ares Management, and Cohesive Capital.