About Serta Simmons
Serta Simmons is a Consumer company based in Doraville (United States) founded in 1875. Manufacturer of mattresses and bedding products. Serta Simmons has raised $12.6 million across 3 funding rounds from investors including Ares Management and Cohesive Capital. The company has 3,730 employees. Serta Simmons has completed 1 acquisition, including Tuft & Needle. Its chief executive, as recorded, is Charlie Eitel. Its website sertasimmons.com draws about 18 thousand monthly visits. Serta Simmons offers products and services including Serta Mattresses, Beautyrest Products, and BeautySleep Products. Its focus areas include Consumer Goods, Home Furnishing Products, Home Textiles and Home Linen. Its legal entity is SERTA SIMMONS BEDDING, LLC. Its competitors include Eight Sleep, Casper and Leesa; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 1875, Serta Simmons operates in the bedding industry from its base in Doraville, United States. Design, manufacturing, and distribution of various mattresses are handled, incorporating diverse materials and technologies. Well-known brands are owned and managed to address consumer needs in sleep solutions. The portfolio is focused on production for wholesale and retail channels across the market.
- Headquarters Doraville, United States
- Employees 3,730
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website sertasimmons.com
- Social LinkedIn X Facebook
- Legal Name Serta Simmons Bedding, Llc
- Total Equity Funding$12.6M (USD)
in 3 rounds
- Latest Funding Round$200M (USD), Debt – Conventional
Jun 2020
- InvestorsAres Management
& 1 more
- Employee Count3,730
- Investments & Acquisitions
Products & Services of Serta Simmons
Serta Simmons offers a comprehensive portfolio of products and services, including Serta Mattresses, Beautyrest Products, and BeautySleep Products.
High-quality mattresses designed for better sleep and comfort
Premium bedding items enhancing rest and well-being
Comfortable sleep solutions for improved daily health
Funding Insights of Serta Simmons
Serta Simmons has successfully raised a total of $12.6M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $200 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.6M
- Total Rounds 3
- Last Round Debt – Conventional — $200M
- Investors Count 2
All 3 funding rounds of Serta Simmons with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $200M | Debt – Conventional | – | – | – |
| Nov 2012 | $12.6M | Private Equity Round | – | Cohesive Capital | – |
| Jun 2010 | Private Equity Round | – | Ares Management | – |
2 investors in total: 2 institutional.
Investors in Serta Simmons
Serta Simmons has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ares Management and Cohesive Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm invests in the US | cohesivecapital.com | New York, United States | ||
Alternative asset investment management firm | 1997 | aresmgmt.com | Los Angeles, United States |
Investor details for Serta Simmons
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People of Serta Simmons
269 people are tracked at Serta Simmons (105 in leadership, 164 in team); the tracked headcount is 3,730.
| Name | Role | Group |
|---|---|---|
Charlie Eitel | CEO | Leadership |
Ray Rita | Director Of Customer Experience | Leadership |
Bridget Price | Senior Director Of Hospitality Sales | Leadership |
Willem van der Smit | Human Resources Business Partner | Leadership |
Sheri McGuire | VP Advanced Technology | Leadership |
Esther Ni | Chief Human Resources Officer | Leadership |
Chris Geruso | Vice President, Transformation | Leadership |
Vincent Tooke | Director Of Manufacturing Quality | Leadership |
Bradley Smith | Sales Director | Leadership |
Dennis Sheridan | Director | Sales | Leadership |
Bob Ballard | Vice President Operations | Leadership |
Todd Pasfield | Senior Director Of Supply Planning | Leadership |
Scott Armstrong | Director, Plant Logistics Operations | Leadership |
Nish Zaveri | Senior Director Of Finance | Leadership |
Paul Bartingale | Vice President, Sales Operations, Reporting & Analytics | Leadership |
Jim Fenton | Director Of Operations | Leadership |
Amanda Wilson | Director Of Accounting | Leadership |
Russell Tebaldi | Human Resources Business Partner (co & Hi) | Leadership |
Mickey Morgan | Division Vice President | Leadership |
John Dula | Director, Premier Inside Sales | Leadership |
249 more people are available in the full profile.
Complete people profiles for Serta Simmons
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Investments & Acquisitions by Serta Simmons
Serta Simmons has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tuft & Needle.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category home improvement products are sold online and in stores. | tuftandneedle.com | Tempe, United States | 2012 | Aug 2018 | •••• |
Complete acquisition details for Serta Simmons
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Timeline of Serta Simmons
4 dated milestones of Serta Simmons across 145 years, from founding to its latest funding, stage changes and deals.
- Founded Serta Simmons is founded.
- Funding First funding round.
- Acquisition Acquires Tuft & Needle.
- Funding Latest funding round, Debt – Conventional, of $200.0M.
Competitors of Serta Simmons
Serta Simmons has 3 listed competitors in our database, 3 of them funded. They include Eight Sleep, Casper and Leesa.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eightsleep.com | 2014 | New York, United States | $323.07M | 61 | AI-enabled smart mattress covers and thermoregulated bedding are provided. | |
| casper.com | 2014 | New York, United States | $339.7M | 471 | Mattresses and bedding are provided by an internet-first brand. | |
| leesa.com | 2014 | Virginia Beach, United States | $36.25M | 35 | Luxury mattresses are sold online and delivered directly to customers. |
Detailed competitors of Serta Simmons
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Web traffic of Serta Simmons
The website of Serta Simmons (sertasimmons.com) receives about 18.2K visits a month.
- Monthly visits18.2K
▼ 23.8% vs previous month
Websites whose visitors overlap most with Serta Simmons. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jobs.newellbrands.com | jobs.newellbrands.com | 100% | #707,929 | – | |
| accurservices.com | 96% | 9.3K | #2,395,665 | View details | |
hirewithjarvis.com | hirewithjarvis.com | 88% | #2,821,430 | – | |
recruiterflow.com | recruiterflow.com | 81% | #79,255 | – | |
michaelpage.com | michaelpage.com | 64% | #187,035 | – |
Top companies in Home & Living Products
3 companies that operate in the same segment as Serta Simmons (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Serta Simmons
Complete news archive for Serta Simmons
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Frequently Asked Questions about Serta Simmons
Serta Simmons was founded in 1875 and raised its 1st funding round 135 years after it was founded.
Serta Simmons is headquartered in Doraville, United States. It is registered at Doraville, Georgia, United States.
Charlie Eitel is the CEO of Serta Simmons, as recorded in our data.
Serta Simmons is a funded company, having raised a total of $12.6M across 3 funding rounds to date.
Serta Simmons has 3,730 employees.
Founded in 1875, Serta Simmons operates in the bedding industry from its base in Doraville, United States. Design, manufacturing, and distribution of various mattresses are handled, incorporating diverse materials and technologies. Well-known brands are owned and managed to address consumer needs in sleep solutions. The portfolio is focused on production for wholesale and retail channels across the market.
Serta Simmons's top competitors include Eight Sleep, Casper and Leesa.
Serta Simmons offers Serta Mattresses, Beautyrest Products, and BeautySleep Products.
Serta Simmons has made 1 acquisition, including Tuft & Needle.
Serta Simmons has 2 investors. Key investors include Ares Management, and Cohesive Capital.
Serta Simmons operates through Serta Simmons Bedding, Llc.