About Closely
Closely is a Technology company based in Denver (United States) founded in 2009, and was acquired by UpCurve in November 2017. Social monitoring is enabled for small businesses to track competitors. Closely has raised $7.5 million across 4 funding rounds from investors including Grotech Ventures, Clark Enterprises and UpCurve. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management. Its legal entity is Closely, Inc. Its competitors include Buffer, Tubular Labs and Khoros; 3 of its 3 listed competitors have raised funding.
Company details
Closely was founded in 2009 in Denver, United States, as a social monitoring tool targeted at small business owners. Operations focus on the Perch mobile application, available on Android and iOS platforms. Services include analysis of competitors activities and customer social behaviors to support marketing strategies and loyalty building. The tool operates within the business intelligence sector, aiding connections between businesses and their audiences.
- Headquarters Denver, United States
- Stage Acquired
- SectorsTechnology
- Website closely.com
- Social LinkedIn X
- Acquired by UpCurve (Nov 2017)
- Legal Name Closely, Inc
- Total Equity Funding$7.5M (USD)
in 4 rounds
- Latest Funding Round$3M (USD), Series A
Apr 2014
- InvestorsGrotech Ventures
& 2 more
- Acquired byUpCurve
(Nov 2017)
Funding Insights of Closely
Closely has successfully raised a total of $7.5M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in April 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.5M
- Total Rounds 4
- Last Round Series A — $3M
- First Round $500,000
(Dec 2009)
- Investors Count 2
All 4 funding rounds of Closely with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2014 | $3M | Series A | – | Grotech Ventures | |
| Aug 2011 | $3.6M | Series A | – | – | – |
| Dec 2009 | $500,000 | Angel Round | – | – | – |
| Dec 2009 | $395,000 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Closely
Closely has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Grotech Ventures, Clark Enterprises and UpCurve.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech startups are invested in by Grotech Ventures. | grotech.com | Arlington, United States | ||
| clarkenterprisesinc.com | ||||
Provides Google-based integration for CRM, productivity, telephony, and cyber security services. | 2010 | upcurve.com | Quincy, United States |
Investor details for Closely
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Closely
4 dated milestones of Closely across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Closely is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series A, of $3.0M.
- Exit Acquired by UpCurve.
Competitors of Closely
Closely has 3 listed competitors in our database, 3 of them funded. They include Buffer, Tubular Labs and Khoros.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| buffer.com | 2010 | San Francisco, United States | $4.07M | 30 | Cloud based social media marketing management software | |
| tubularlabs.com | 2012 | Mountain View, United States | $30.77M | 81 | Video analytics and management solutions are provided for audience growth. | |
| khoros.com | 2007 | Austin, United States | $151.65M | Community and social media management platform |
Detailed competitors of Closely
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Closely
Websites that share an audience with Closely (closely.com).
Websites whose visitors overlap most with Closely. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thefreedictionary.com | 100% | 4.3M | #12,587 | View details | |
perchapp.com | perchapp.com | 99% | – | ||
cvwdesign.co.uk | cvwdesign.co.uk | 69% | – |
Top companies in MarketingTech
3 companies that operate in the same segment as Closely (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Closely
Closely was founded in 2009.
Closely is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Closely is a funded company, having raised a total of $7.5M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $500K, raised on Dec 2009.
Closely was founded in 2009 in Denver, United States, as a social monitoring tool targeted at small business owners. Operations focus on the Perch mobile application, available on Android and iOS platforms. Services include analysis of competitors activities and customer social behaviors to support marketing strategies and loyalty building. The tool operates within the business intelligence sector, aiding connections between businesses and their audiences.
Closely's top competitors include Khoros, Buffer and Tubular Labs.
Closely has 3 investors. Key investors include Grotech Ventures, Clark Enterprises, and UpCurve.
Closely operates through Closely, Inc.
Yes. Closely was acquired by UpCurve in November 2017.